Skip to main content
BinanceSustained decline

binance.com shows sustained decline with 3 consecutive months of decreases, down 12% overall to 38M.

What happened

Minimal AI traffic at 0.6% (~237,743 visits). Top: chatgpt.com (47%), gemini.google.com (28%), perplexity.ai (23%), claude.ai (0%), grok.com (0%), copilot.microsoft.com (0%).

Extracted by Autobound

From the Signal API record
Signal
Sustained decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
38,225,943
Month over month
-9.5%
3-month change
-11.5%
Global rank
916
Top country
KR (10%)
Trend
Consecutive decline

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
1,206
Category rank
32
Change, 3 months
-11.5%
Change, month over month
-9.5%
Digital health score
83

Details

Measured month
Apr 2026
Category
finance/investing
Mail visits
840,971
Traffic band
Major
Direct visits
23,126,696
Search visits
6,613,088
Small website
No
Snapshot date
Apr 1, 2026
Social visits
5,389,858
Website title
Regulatory Disclosures regarding Bifinity Digital Wallet | Binance Support
Brand strength
Strong
Referral visits
1,146,778
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.6% (~237,743 visits). Top: chatgpt.com (47%), gemini.google.com (28%), perplexity.ai (23%), claude.ai (0%), grok.com (0%), copilot.microsoft.com (0%).
Geo concentration
Diversified
Referral strength
Weak
Search dependency
Low
Consecutive months
3
Engagement quality
High
Brand keyword ratio
2/5
Website description
binance is the largest cryptocurrency exchange by trading volume, serving 185m+ users across 180+ countries. with over 350 listed altcoins, it is the world’s leading crypto exchange.
Country rank country
IN
Digital health label
Excellent
Social traffic level
Moderate

Extraction

Detected
Jun 1, 2026
signal_type
seo-traffic
signal_subtype
sustainedDecline

Use this data

Get every website traffic signal for Binance and the companies you sell to, in the tools you already use.

  1. Ask Claude about it

    Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Binance this week?”

  2. Send it to your own tools

    The Signal API returns website traffic signals for any list of companies as JSON, for your CRM, warehouse or app.

  3. Try it free

    Sign up and spend your free credits on the companies you sell to.

    Start Free1,000 free credits

The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/49758403-1177-41a4-8619-5fa9b6e7f107 returns this record as JSON. POST /v1/companies/enrich returns every signal for binance.com.

{
  "signal_id": "49758403-1177-41a4-8619-5fa9b6e7f107",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-06-01T12:16:10.558+00:00",
  "company": {
    "name": "Binance",
    "domain": "binance.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "binance.com shows sustained decline with 3 consecutive months of decreases, down 12% overall to 38M.",
    "traffic": {
      "2026-02-01": 43205420,
      "2026-03-01": 42222458,
      "2026-04-01": 38225943
    },
    "category": "finance/investing",
    "relevance": 32.2,
    "ai_traffic": {
      "total_visits": 237743,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 47.025
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 27.882
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 22.644
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        },
        {
          "name": "grok.com",
          "rank": 5,
          "share": 0
        },
        {
          "name": "copilot.microsoft.com",
          "rank": 6,
          "share": 0
        }
      ],
      "traffic_share": 0.006
    },
    "engagement": {
      "bounce_rate": 0.338,
      "pages_per_visit": 7.737,
      "avg_visit_duration_seconds": 430
    },
    "global_rank": 916,
    "mail_visits": 840971,
    "country_rank": 1206,
    "top_keywords": [
      {
        "cpc": 0.98,
        "name": "binance",
        "volume": 1899220,
        "estimated_value": 2360470
      },
      {
        "cpc": 0.91,
        "name": "binance login",
        "volume": 72440,
        "estimated_value": 102390
      },
      {
        "name": "bitcoin price",
        "volume": 2394230,
        "estimated_value": 100850
      },
      {
        "name": "bitcoin",
        "volume": 2737400,
        "estimated_value": 89450
      },
      {
        "name": "币安",
        "volume": 79500,
        "estimated_value": 80490
      }
    ],
    "traffic_band": "major",
    "category_rank": 32,
    "direct_visits": 23126696,
    "search_visits": 6613088,
    "small_website": false,
    "snapshot_date": "2026-04-01T00:00:00+00:00",
    "social_visits": 5389858,
    "top_countries": {
      "BR": 0.06,
      "KR": 0.1,
      "TR": 0.057,
      "UA": 0.067,
      "VN": 0.048
    },
    "website_title": "Regulatory Disclosures regarding Bifinity Digital Wallet | Binance Support",
    "brand_strength": "strong",
    "change_3mo_pct": -11.5,
    "change_mom_pct": -9.5,
    "referral_visits": 1146778,
    "traffic_sources": {
      "mail": 0.022,
      "paid": 0,
      "direct": 0.605,
      "search": 0.173,
      "social": 0.141,
      "referral": 0.03
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.6% (~237,743 visits). Top: chatgpt.com (47%), gemini.google.com (28%), perplexity.ai (23%), claude.ai (0%), grok.com (0%), copilot.microsoft.com (0%).",
    "geo_concentration": "diversified",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "2/5",
    "website_description": "binance is the largest cryptocurrency exchange by trading volume, serving 185m+ users across 180+ countries. with over 350 listed altcoins, it is the world’s leading crypto exchange.",
    "country_rank_country": "IN",
    "digital_health_label": "excellent",
    "digital_health_score": 83,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 61% direct traffic. Brand keyword ratio: 2/5.",
    "digital_health_detail": "Score 83: Engagement 92/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 6/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 14% of total visits (~5,389,858 visits).",
    "engagement_quality_score": 92,
    "geo_concentration_detail": "Diversified traffic: KR (10%), UA (7%), BR (6%).",
    "referral_strength_detail": "Weak referral strength at 3% of traffic (~1,146,778 visits).",
    "search_dependency_detail": "Low search dependency at 17% of total traffic.",
    "engagement_quality_detail": "High engagement (92/100) with 34% bounce rate, 7.7 pages per visit, and 430-second average duration."
  }
}

Long text fields are shortened on this page.

Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.