binance.com shows sustained decline with 3 consecutive months of decreases, down 12% overall to 38M.
What happened
Minimal AI traffic at 0.6% (~237,743 visits). Top: chatgpt.com (47%), gemini.google.com (28%), perplexity.ai (23%), claude.ai (0%), grok.com (0%), copilot.microsoft.com (0%).
Extracted by Autobound
From the Signal API record- Signal
- Sustained decline
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 38,225,943
- Month over month
- -9.5%
- 3-month change
- -11.5%
- Global rank
- 916
- Top country
- KR (10%)
- Trend
- Consecutive decline
More from Binance
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- IntegrationBinance Invests $100 Million in Circle Under New Five-Year USDC DealIntegration
- InvestmentCircle lands $100 million from Binance to ramp up global USDC expansionInvestment
- New customerBinance acquires a $100 million stake from Circle in a five-year USDC promotion dealNew customer
- PartnershipBinance invests $100 million in Circle, renews USDC partnership for 5 yearsPartnership
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The full record
From the Signal API recordNumbers
- Country rank
- 1,206
- Category rank
- 32
- Change, 3 months
- -11.5%
- Change, month over month
- -9.5%
- Digital health score
- 83
Details
- Measured month
- Apr 2026
- Category
- finance/investing
- Mail visits
- 840,971
- Traffic band
- Major
- Direct visits
- 23,126,696
- Search visits
- 6,613,088
- Small website
- No
- Snapshot date
- Apr 1, 2026
- Social visits
- 5,389,858
- Website title
- Regulatory Disclosures regarding Bifinity Digital Wallet | Binance Support
- Brand strength
- Strong
- Referral visits
- 1,146,778
- AI traffic level
- Minimal
- AI traffic detail
- Minimal AI traffic at 0.6% (~237,743 visits). Top: chatgpt.com (47%), gemini.google.com (28%), perplexity.ai (23%), claude.ai (0%), grok.com (0%), copilot.microsoft.com (0%).
- Geo concentration
- Diversified
- Referral strength
- Weak
- Search dependency
- Low
- Consecutive months
- 3
- Engagement quality
- High
- Brand keyword ratio
- 2/5
- Website description
- binance is the largest cryptocurrency exchange by trading volume, serving 185m+ users across 180+ countries. with over 350 listed altcoins, it is the world’s leading crypto exchange.
- Country rank country
- IN
- Digital health label
- Excellent
- Social traffic level
- Moderate
Extraction
- Detected
- Jun 1, 2026
- signal_type
seo-traffic- signal_subtype
sustainedDecline
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/49758403-1177-41a4-8619-5fa9b6e7f107 returns this record as JSON. POST /v1/companies/enrich returns every signal for binance.com.
{
"signal_id": "49758403-1177-41a4-8619-5fa9b6e7f107",
"signal_type": "seo-traffic",
"signal_subtype": "sustainedDecline",
"detected_at": "2026-06-01T12:16:10.558+00:00",
"company": {
"name": "Binance",
"domain": "binance.com"
},
"data": {
"trend": "consecutive_decline",
"summary": "binance.com shows sustained decline with 3 consecutive months of decreases, down 12% overall to 38M.",
"traffic": {
"2026-02-01": 43205420,
"2026-03-01": 42222458,
"2026-04-01": 38225943
},
"category": "finance/investing",
"relevance": 32.2,
"ai_traffic": {
"total_visits": 237743,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 47.025
},
{
"name": "gemini.google.com",
"rank": 2,
"share": 27.882
},
{
"name": "perplexity.ai",
"rank": 3,
"share": 22.644
},
{
"name": "claude.ai",
"rank": 4,
"share": 0
},
{
"name": "grok.com",
"rank": 5,
"share": 0
},
{
"name": "copilot.microsoft.com",
"rank": 6,
"share": 0
}
],
"traffic_share": 0.006
},
"engagement": {
"bounce_rate": 0.338,
"pages_per_visit": 7.737,
"avg_visit_duration_seconds": 430
},
"global_rank": 916,
"mail_visits": 840971,
"country_rank": 1206,
"top_keywords": [
{
"cpc": 0.98,
"name": "binance",
"volume": 1899220,
"estimated_value": 2360470
},
{
"cpc": 0.91,
"name": "binance login",
"volume": 72440,
"estimated_value": 102390
},
{
"name": "bitcoin price",
"volume": 2394230,
"estimated_value": 100850
},
{
"name": "bitcoin",
"volume": 2737400,
"estimated_value": 89450
},
{
"name": "币安",
"volume": 79500,
"estimated_value": 80490
}
],
"traffic_band": "major",
"category_rank": 32,
"direct_visits": 23126696,
"search_visits": 6613088,
"small_website": false,
"snapshot_date": "2026-04-01T00:00:00+00:00",
"social_visits": 5389858,
"top_countries": {
"BR": 0.06,
"KR": 0.1,
"TR": 0.057,
"UA": 0.067,
"VN": 0.048
},
"website_title": "Regulatory Disclosures regarding Bifinity Digital Wallet | Binance Support",
"brand_strength": "strong",
"change_3mo_pct": -11.5,
"change_mom_pct": -9.5,
"referral_visits": 1146778,
"traffic_sources": {
"mail": 0.022,
"paid": 0,
"direct": 0.605,
"search": 0.173,
"social": 0.141,
"referral": 0.03
},
"ai_traffic_level": "minimal",
"ai_traffic_detail": "Minimal AI traffic at 0.6% (~237,743 visits). Top: chatgpt.com (47%), gemini.google.com (28%), perplexity.ai (23%), claude.ai (0%), grok.com (0%), copilot.microsoft.com (0%).",
"geo_concentration": "diversified",
"referral_strength": "weak",
"search_dependency": "low",
"consecutive_months": 3,
"engagement_quality": "high",
"brand_keyword_ratio": "2/5",
"website_description": "binance is the largest cryptocurrency exchange by trading volume, serving 185m+ users across 180+ countries. with over 350 listed altcoins, it is the world’s leading crypto exchange.",
"country_rank_country": "IN",
"digital_health_label": "excellent",
"digital_health_score": 83,
"social_traffic_level": "moderate",
"brand_strength_detail": "Strong brand recognition with 61% direct traffic. Brand keyword ratio: 2/5.",
"digital_health_detail": "Score 83: Engagement 92/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 6/100 (10%).",
"social_traffic_detail": "Moderate social traffic at 14% of total visits (~5,389,858 visits).",
"engagement_quality_score": 92,
"geo_concentration_detail": "Diversified traffic: KR (10%), UA (7%), BR (6%).",
"referral_strength_detail": "Weak referral strength at 3% of traffic (~1,146,778 visits).",
"search_dependency_detail": "Low search dependency at 17% of total traffic.",
"engagement_quality_detail": "High engagement (92/100) with 34% bounce rate, 7.7 pages per visit, and 430-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/49758403-1177-41a4-8619-5fa9b6e7f107 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"binance.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.