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Blockchain.comTraffic snapshot

blockchain.com received 3M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.1% (~3,721 visits). Top: chatgpt.com (40%), perplexity.ai (2%), gemini.google.com (2%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
2,640,687
Month over month
-2.4%
3-month change
-0.7%
Global rank
21,693
Top country
US (16%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
21,322
Category rank
22
Change, 3 months
-0.7%
Change, month over month
-2.4%
Digital health score
69

Details

Measured month
Aug 2026
Category
crypto_and_blockchain/crypto_trading_and_wallets
Mail visits
52,814
Traffic band
Established
Direct visits
1,808,871
Search visits
477,964
Small website
No
Snapshot date
Aug 1, 2026
Website title
Blockchain.com | Be early to the future of finance
Brand strength
Strong
Referral visits
205,974
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.1% (~3,721 visits). Top: chatgpt.com (40%), perplexity.ai (2%), gemini.google.com (2%).
Geo concentration
Diversified
Referral strength
Moderate
Search dependency
Low
Consecutive months
1
Brand keyword ratio
2/5
Website description
Buy Bitcoin, Ethereum, and other cryptocurrencies on a platform trusted by millions.
Country rank country
US
Digital health label
Good
Social traffic level
Low
Brand strength detail
Strong brand recognition with 69% direct traffic. Brand keyword ratio: 2/5.
Digital health detail
Score 69: Engagement 53/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 1/100 (10%).

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/f78d33d1-f702-4869-aa5d-81e2e45d0eea returns this record as JSON. POST /v1/companies/enrich returns every signal for blockchain.com.

{
  "signal_id": "f78d33d1-f702-4869-aa5d-81e2e45d0eea",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-09-11T10:16:44.292+00:00",
  "company": {
    "name": "Blockchain.com",
    "domain": "blockchain.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "blockchain.com received 3M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-06-01": 2658086,
      "2026-07-01": 2705850,
      "2026-08-01": 2640687
    },
    "category": "crypto_and_blockchain/crypto_trading_and_wallets",
    "relevance": 6.7,
    "ai_traffic": {
      "total_visits": 3721,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 39.853
        },
        {
          "name": "perplexity.ai",
          "rank": 2,
          "share": 1.867
        },
        {
          "name": "gemini.google.com",
          "rank": 3,
          "share": 1.574
        }
      ],
      "traffic_share": 0.001
    },
    "engagement": {
      "bounce_rate": 0.525,
      "pages_per_visit": 3.25,
      "avg_visit_duration_seconds": 171
    },
    "global_rank": 21693,
    "mail_visits": 52814,
    "country_rank": 21322,
    "top_keywords": [
      {
        "cpc": 1.21,
        "name": "blockchain",
        "volume": 135340,
        "estimated_value": 52550
      },
      {
        "cpc": 1.26,
        "name": "blockchain explorer",
        "volume": 18070,
        "estimated_value": 30510
      },
      {
        "name": "btc",
        "volume": 2290740,
        "estimated_value": 19700
      },
      {
        "name": "btc explorer",
        "volume": 14870,
        "estimated_value": 15220
      },
      {
        "name": "bitcoin explorer",
        "volume": 11440,
        "estimated_value": 12050
      }
    ],
    "traffic_band": "established",
    "category_rank": 22,
    "direct_visits": 1808871,
    "search_visits": 477964,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 52814,
    "top_countries": {
      "BR": 0.065,
      "RU": 0.03,
      "TH": 0.032,
      "UA": 0.036,
      "US": 0.159
    },
    "website_title": "Blockchain.com | Be early to the future of finance",
    "brand_strength": "strong",
    "change_3mo_pct": -0.7,
    "change_mom_pct": -2.4,
    "referral_visits": 205974,
    "traffic_sources": {
      "mail": 0.02,
      "paid": 0,
      "direct": 0.685,
      "search": 0.181,
      "social": 0.02,
      "referral": 0.078
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.1% (~3,721 visits). Top: chatgpt.com (40%), perplexity.ai (2%), gemini.google.com (2%).",
    "geo_concentration": "diversified",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "2/5",
    "website_description": "Buy Bitcoin, Ethereum, and other cryptocurrencies on a platform trusted by millions.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 69,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 69% direct traffic. Brand keyword ratio: 2/5.",
    "digital_health_detail": "Score 69: Engagement 53/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 1/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~52,814 visits).",
    "engagement_quality_score": 53,
    "geo_concentration_detail": "Diversified traffic: US (16%), BR (7%), UA (4%).",
    "referral_strength_detail": "Moderate referral strength at 8% of traffic (~205,974 visits).",
    "search_dependency_detail": "Low search dependency at 18% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (53/100) with 53% bounce rate, 3.3 pages per visit, and 171-second average duration."
  }
}

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