bloomberg.com shows sustained decline with 3 consecutive months of decreases, down 13% overall to 35M.
What happened
Minimal AI traffic at 0.6% (~213,476 visits). Top: chatgpt.com (66%), claude.ai (15%), perplexity.ai (6%), gemini.google.com (0%), grok.com (0%).
Extracted by Autobound
From the Signal API record- Signal
- Sustained decline
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 34,802,529
- Month over month
- -6.6%
- 3-month change
- -13.5%
- Global rank
- 2,066
- Top country
- US (48%)
- Trend
- Consecutive decline
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- PodcastsBloomberg sponsors Bloomberg Surveillance (house ad)Podcasts
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- X (Twitter)Bloomberg celebrated Bloomberg Day with nearly 7,800 colleagues, families, and friends at the New York Botanical Garden.X (Twitter)
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The full record
From the Signal API recordNumbers
- Country rank
- 1,003
- Category rank
- 52
- Change, 3 months
- -13.5%
- Change, month over month
- -6.6%
- Digital health score
- 71
Details
- Measured month
- Aug 2026
- Category
- News and media
- Mail visits
- 1,183,286
- Traffic band
- Major
- Direct visits
- 19,210,996
- Search visits
- 8,352,607
- Small website
- No
- Snapshot date
- Aug 1, 2026
- Social visits
- 3,515,055
- Website title
- Bloomberg - Business News, Stock Markets, Finance, Breaking & World News
- Brand strength
- Strong
- Referral visits
- 2,053,349
- AI traffic level
- Minimal
- AI traffic detail
- Minimal AI traffic at 0.6% (~213,476 visits). Top: chatgpt.com (66%), claude.ai (15%), perplexity.ai (6%), gemini.google.com (0%), grok.com (0%).
- Geo concentration
- Moderately concentrated
- Referral strength
- Moderate
- Search dependency
- Low
- Consecutive months
- 3
- Engagement quality
- Low
- Brand keyword ratio
- 1/5
- Website description
- Bloomberg delivers business and markets news, data, analysis, and video to the world, featuring stories from Businessweek and Bloomberg News
- Country rank country
- US
- Digital health label
- Good
- Brand strength detail
- Strong brand recognition with 55% direct traffic. Brand keyword ratio: 1/5.
Extraction
- Detected
- Sep 11, 2026
- signal_type
seo-traffic- signal_subtype
sustainedDecline
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/77b25cfd-837d-41b7-b018-033709d9873d returns this record as JSON. POST /v1/companies/enrich returns every signal for bloomberg.com.
{
"signal_id": "77b25cfd-837d-41b7-b018-033709d9873d",
"signal_type": "seo-traffic",
"signal_subtype": "sustainedDecline",
"detected_at": "2026-09-11T10:18:10.712+00:00",
"company": {
"name": "Bloomberg",
"domain": "bloomberg.com"
},
"data": {
"trend": "consecutive_decline",
"summary": "bloomberg.com shows sustained decline with 3 consecutive months of decreases, down 13% overall to 35M.",
"traffic": {
"2026-06-01": 40226390,
"2026-07-01": 37278965,
"2026-08-01": 34802529
},
"category": "news_and_media",
"relevance": 22.6,
"ai_traffic": {
"total_visits": 213476,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 66.006
},
{
"name": "claude.ai",
"rank": 2,
"share": 15.133
},
{
"name": "perplexity.ai",
"rank": 3,
"share": 6.487
},
{
"name": "gemini.google.com",
"rank": 4,
"share": 0
},
{
"name": "grok.com",
"rank": 5,
"share": 0
}
],
"traffic_share": 0.006
},
"engagement": {
"bounce_rate": 0.605,
"pages_per_visit": 1.978,
"avg_visit_duration_seconds": 116
},
"global_rank": 2066,
"mail_visits": 1183286,
"country_rank": 1003,
"top_keywords": [
{
"cpc": 0.4,
"name": "fb",
"volume": 19841860,
"estimated_value": 531850
},
{
"cpc": 1.83,
"name": "bloomberg",
"volume": 500540,
"estimated_value": 461840
},
{
"cpc": 4.41,
"name": "t mobile",
"volume": 1113660,
"estimated_value": 190200
},
{
"cpc": 0.92,
"name": "carvana",
"volume": 1022360,
"estimated_value": 58090
},
{
"cpc": 3.64,
"name": "shein",
"volume": 13102510,
"estimated_value": 49460
}
],
"traffic_band": "major",
"category_rank": 52,
"direct_visits": 19210996,
"search_visits": 8352607,
"small_website": false,
"snapshot_date": "2026-08-01T00:00:00+00:00",
"social_visits": 3515055,
"top_countries": {
"CA": 0.056,
"GB": 0.047,
"IN": 0.039,
"JP": 0.079,
"US": 0.478
},
"website_title": "Bloomberg - Business News, Stock Markets, Finance, Breaking & World News",
"brand_strength": "strong",
"change_3mo_pct": -13.5,
"change_mom_pct": -6.6,
"referral_visits": 2053349,
"traffic_sources": {
"mail": 0.034,
"paid": 0,
"direct": 0.552,
"search": 0.24,
"social": 0.101,
"referral": 0.059
},
"ai_traffic_level": "minimal",
"ai_traffic_detail": "Minimal AI traffic at 0.6% (~213,476 visits). Top: chatgpt.com (66%), claude.ai (15%), perplexity.ai (6%), gemini.google.com (0%), grok.com (0%).",
"geo_concentration": "moderately_concentrated",
"referral_strength": "moderate",
"search_dependency": "low",
"consecutive_months": 3,
"engagement_quality": "low",
"brand_keyword_ratio": "1/5",
"website_description": "Bloomberg delivers business and markets news, data, analysis, and video to the world, featuring stories from Businessweek and Bloomberg News",
"country_rank_country": "US",
"digital_health_label": "good",
"digital_health_score": 71,
"social_traffic_level": "moderate",
"brand_strength_detail": "Strong brand recognition with 55% direct traffic. Brand keyword ratio: 1/5.",
"digital_health_detail": "Score 71: Engagement 32/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 80/100 (15%), Rank 100/100 (15%), AI Readiness 6/100 (10%).",
"social_traffic_detail": "Moderate social traffic at 10% of total visits (~3,515,055 visits).",
"engagement_quality_score": 32,
"geo_concentration_detail": "Moderately concentrated traffic: US (48%), JP (8%), CA (6%).",
"referral_strength_detail": "Moderate referral strength at 6% of traffic (~2,053,349 visits).",
"search_dependency_detail": "Low search dependency at 24% of total traffic.",
"engagement_quality_detail": "Low engagement (32/100) with 61% bounce rate, 2 pages per visit, and 116-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/77b25cfd-837d-41b7-b018-033709d9873d \
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-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"bloomberg.com","limit":20}'Long text fields are shortened on this page.
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