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BloombergSustained decline

bloomberg.com shows sustained decline with 3 consecutive months of decreases, down 13% overall to 35M.

What happened

Minimal AI traffic at 0.6% (~213,476 visits). Top: chatgpt.com (66%), claude.ai (15%), perplexity.ai (6%), gemini.google.com (0%), grok.com (0%).

Extracted by Autobound

From the Signal API record
Signal
Sustained decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
34,802,529
Month over month
-6.6%
3-month change
-13.5%
Global rank
2,066
Top country
US (48%)
Trend
Consecutive decline

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
1,003
Category rank
52
Change, 3 months
-13.5%
Change, month over month
-6.6%
Digital health score
71

Details

Measured month
Aug 2026
Category
News and media
Mail visits
1,183,286
Traffic band
Major
Direct visits
19,210,996
Search visits
8,352,607
Small website
No
Snapshot date
Aug 1, 2026
Social visits
3,515,055
Website title
Bloomberg - Business News, Stock Markets, Finance, Breaking & World News
Brand strength
Strong
Referral visits
2,053,349
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.6% (~213,476 visits). Top: chatgpt.com (66%), claude.ai (15%), perplexity.ai (6%), gemini.google.com (0%), grok.com (0%).
Geo concentration
Moderately concentrated
Referral strength
Moderate
Search dependency
Low
Consecutive months
3
Engagement quality
Low
Brand keyword ratio
1/5
Website description
Bloomberg delivers business and markets news, data, analysis, and video to the world, featuring stories from Businessweek and Bloomberg News
Country rank country
US
Digital health label
Good
Brand strength detail
Strong brand recognition with 55% direct traffic. Brand keyword ratio: 1/5.

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
sustainedDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/77b25cfd-837d-41b7-b018-033709d9873d returns this record as JSON. POST /v1/companies/enrich returns every signal for bloomberg.com.

{
  "signal_id": "77b25cfd-837d-41b7-b018-033709d9873d",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-09-11T10:18:10.712+00:00",
  "company": {
    "name": "Bloomberg",
    "domain": "bloomberg.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "bloomberg.com shows sustained decline with 3 consecutive months of decreases, down 13% overall to 35M.",
    "traffic": {
      "2026-06-01": 40226390,
      "2026-07-01": 37278965,
      "2026-08-01": 34802529
    },
    "category": "news_and_media",
    "relevance": 22.6,
    "ai_traffic": {
      "total_visits": 213476,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 66.006
        },
        {
          "name": "claude.ai",
          "rank": 2,
          "share": 15.133
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 6.487
        },
        {
          "name": "gemini.google.com",
          "rank": 4,
          "share": 0
        },
        {
          "name": "grok.com",
          "rank": 5,
          "share": 0
        }
      ],
      "traffic_share": 0.006
    },
    "engagement": {
      "bounce_rate": 0.605,
      "pages_per_visit": 1.978,
      "avg_visit_duration_seconds": 116
    },
    "global_rank": 2066,
    "mail_visits": 1183286,
    "country_rank": 1003,
    "top_keywords": [
      {
        "cpc": 0.4,
        "name": "fb",
        "volume": 19841860,
        "estimated_value": 531850
      },
      {
        "cpc": 1.83,
        "name": "bloomberg",
        "volume": 500540,
        "estimated_value": 461840
      },
      {
        "cpc": 4.41,
        "name": "t mobile",
        "volume": 1113660,
        "estimated_value": 190200
      },
      {
        "cpc": 0.92,
        "name": "carvana",
        "volume": 1022360,
        "estimated_value": 58090
      },
      {
        "cpc": 3.64,
        "name": "shein",
        "volume": 13102510,
        "estimated_value": 49460
      }
    ],
    "traffic_band": "major",
    "category_rank": 52,
    "direct_visits": 19210996,
    "search_visits": 8352607,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 3515055,
    "top_countries": {
      "CA": 0.056,
      "GB": 0.047,
      "IN": 0.039,
      "JP": 0.079,
      "US": 0.478
    },
    "website_title": "Bloomberg - Business News, Stock Markets, Finance, Breaking & World News",
    "brand_strength": "strong",
    "change_3mo_pct": -13.5,
    "change_mom_pct": -6.6,
    "referral_visits": 2053349,
    "traffic_sources": {
      "mail": 0.034,
      "paid": 0,
      "direct": 0.552,
      "search": 0.24,
      "social": 0.101,
      "referral": 0.059
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.6% (~213,476 visits). Top: chatgpt.com (66%), claude.ai (15%), perplexity.ai (6%), gemini.google.com (0%), grok.com (0%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "low",
    "brand_keyword_ratio": "1/5",
    "website_description": "Bloomberg delivers business and markets news, data, analysis, and video to the world, featuring stories from Businessweek and Bloomberg News",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 71,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 55% direct traffic. Brand keyword ratio: 1/5.",
    "digital_health_detail": "Score 71: Engagement 32/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 80/100 (15%), Rank 100/100 (15%), AI Readiness 6/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 10% of total visits (~3,515,055 visits).",
    "engagement_quality_score": 32,
    "geo_concentration_detail": "Moderately concentrated traffic: US (48%), JP (8%), CA (6%).",
    "referral_strength_detail": "Moderate referral strength at 6% of traffic (~2,053,349 visits).",
    "search_dependency_detail": "Low search dependency at 24% of total traffic.",
    "engagement_quality_detail": "Low engagement (32/100) with 61% bounce rate, 2 pages per visit, and 116-second average duration."
  }
}

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