BMW iX3 Flow Concept inspired by Spiderman to exhibit at BMW Welt

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  "signal_type": "news",
  "signal_subtype": "partners_with",
  "detected_at": "2026-08-18T15:20:00+00:00",
  "company": {
    "name": "BMW",
    "domain": "bmw.com"
  },
  "data": {
    "url": "https://ummid.com/news/2026/8/18/bmw-ix3-flow-concept-inspired-by-spiderman-to-exhibit-at-bmw-welt.html",
    "title": "BMW iX3 Flow Concept inspired by Spiderman to exhibit at BMW Welt - ummid.com",
    "excerpt": "The BMW iX3 Flow Concept, created in collaboration with the theatrical release of \" Spider-Man: Brand New Day \", which leverages E Ink Prism technology to transform the vehicle exterior into a programmable, paint-like digital surface, will be put on display at BMW Welt 2026 in Munich, Germany. The 2026 BMW Welt in Munich opened on July 29 and will remain open till August 31, 2026 when all 20 legendary BMW Art Cars have been for public viewing free of cost. \"In September 2026, BMW Welt in Munich will feature the exclusive public exhibition of the one-off BMW iX3 Flow showcasing programmable, full-color E Ink Prism animated graphics inspired by Sony Pictures' Spider-Man: Brand New Day \", E Ink Corporation said in a statement. The BMW iX3 Flow Concept car uses E Ink Prism to animate graphics inspired by the American iconic superhero, Spiderman, demonstrating how digital surfaces can transform a vehicle into an immersive storytelling medium. The exterior transitions from a solid red finish into a sequence of animations, including web-inspired imagery, the film title and partner branding. \"The approximately 10-second animation sequence was designed to mirror the movement and energy of the film, Spider-Man: Brand New Day , and showcases the versatility of E Ink's low-power digital surface technology\", the corporation said. The latest development is the result of a multi-year...",
    "summary": "BMW and E Ink Corporation are engaged in a multi-year collaboration to redefine vehicle design using E Ink's technology on car exteriors.",
    "planning": false,
    "image_url": "https://ummid.com/news/2026/8/18/bmw-color-changing-car-latest.webp",
    "confidence": 0.9,
    "published_at": "2026-08-18T15:20:00Z",
    "article_sentence": "The latest development is the result of a multi-year collaboration between BMW and E Ink that redefines what's possible in vehicle design.",
    "related_company_name": "E Ink Corporation",
    "related_company_domain": "eink.com"
  }
}

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