Ride-hailing app Bolt expands to Italy in bid to shake up underserved market.
Article excerpt
Highlighted: the sentence this signal was extracted from
Ride-hailing app Bolt expands to Italy in bid to shake up underserved market. 10 Jun 2026 01:08PM Add CNA as a trusted source to help Google better understand and surface our content in search results. ROME, June 10: Ride-hailing app Bolt launched operations in Milan on Wednesday in the first stage of a push to shake up the Italian urban transport market, which its CEO told Reuters remains heavily underserved despite the presence of U.S. rival Uber. Estonia-based Bolt will work with hundreds of drivers in Milan - either official cab drivers or private hire car drivers - and expects to service millions of rides in the first year, said founder and Chief Executive Markus Villig. "The market in Italy is at an early stage. We have a long-term view," Villig said in an interview, adding that Bolt intends to later expand elsewhere in Italy to tap into its huge tourism industry. "We can bring better product and better service to customers, and we are here today to help drivers get more income," he said. With its latest foray into Italy, Bolt now operates in 26 of the European Union's 27 member nations. DESPITE TRANSPORT SHORTAGE, APPS FACES PUSHBACK IN ITALY Italy's ride-hailing sector is still governed by a 1992 framework that strictly separates licensed taxis from chauffeur-driven hire vehicles, with local authorities tightly controlling the number of taxi...
Keep reading with a free account
The rest of this article, and every signal for Bolt, is in your free account.