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BoseLaunch

Bose unveils all-new Sport Open Earbuds and next-gen Ultra Open to match your iPhone 18 Pro

What happened

Bose has launched the second-generation Ultra Open Earbuds with improved sound, call quality, and a new Cinema Mode.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

Just after the reveal of its new Cherry Chocolate QuietComfort Ultra Headphones to match your Burgundy iPhone 18 Pro, today Bose is unveiling its all-new next generation open buds – Sport Open Earbuds and the second-gen Ultra Open Earbuds . Bose has been a relatively dominant force in the open buds era, first with earlier open-audio concepts like SoundWear and then with the original Ultra Open Earbuds many would consider to be among the best in the business. Today the brand is expanding upon that foundation with the reveal of "two distinct models designed for active pursuits and everyday life." At the heart of both new earbuds is Bose Open Audio technology, engineered to deliver rich, personal sound from a completely open design. This feat of engineering combines a transducer with a tightly controlled acoustic structure to precisely deliver clear sound to your ear with minimal sound leakage. Powerful Bose Sound Design digital signal processing brings it all together, balancing clarity and deep bass so you can hear and feel your music without closing out the world around you. Both models also feature Bose Speech Clarity – a proprietary AI-enahnced voice-isolation tech with a pair of mics working together to isolate your voice from background noise to deliver Bose's best call-quality experience to its line of open-ear wearables. Bose describes the new Sport Open Earbuds as "an...

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Extracted by Autobound

From the Signal API record
Event
Launch

What this signalsA launch often needs new go-to-market and support spend.

Product
Ultra Open Earbuds
Takes effect
Oct 1, 2026

The full record

From the Signal API record

Numbers

Amount (USD)
$299

Details

Release type
Generation

Topics and mentions

Product tags

  • general technology
  • audio
  • entertainment

Extraction

Confidence
95%
Detected
Sep 17, 2026
signal_type
news
signal_subtype
launches

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/09d78742-f1cb-c17c-9a88-e12b81f5f792 returns this record as JSON. POST /v1/companies/enrich returns every signal for bose.com.

{
  "signal_id": "09d78742-f1cb-c17c-9a88-e12b81f5f792",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-09-17T13:00:00+00:00",
  "company": {
    "name": "Bose",
    "domain": "bose.com"
  },
  "data": {
    "url": "https://9to5toys.com/2026/09/17/bose-announces-new-sport-open-earbuds-ultra/",
    "title": "Bose unveils all-new Sport Open Earbuds and next-gen Ultra Open to match your iPhone 18 Pro - 9to5toys.com",
    "excerpt": "Just after the reveal of its new Cherry Chocolate QuietComfort Ultra Headphones to match your Burgundy iPhone 18 Pro, today Bose is unveiling its all-new next generation open buds – Sport Open Earbuds and the second-gen Ultra Open Earbuds . Bose has been a relatively dominant force in the open buds era, first with earlier open-audio concepts like SoundWear and then with the original Ultra Open Earbuds many would consider to be among the best in the business. Today the brand is expanding upon that foundation with the reveal of “two distinct models designed for active pursuits and everyday life.” At the heart of both new earbuds is Bose Open Audio technology, engineered to deliver rich, personal sound from a completely open design. This feat of engineering combines a transducer with a tightly controlled acoustic structure to precisely deliver clear sound to your ear with minimal sound leakage. Powerful Bose Sound Design digital signal processing brings it all together, balancing clarity and deep bass so you can hear and feel your music without closing out the world around you. Both models also feature Bose Speech Clarity – a proprietary AI-enahnced voice-isolation tech with a pair of mics working together to isolate your voice from background noise to deliver Bose’s best call-quality experience to its line of open-ear wearables. Bose describes the new Sport Open Earbuds as “an...",
    "product": "Ultra Open Earbuds (2nd Gen)",
    "summary": "Bose has launched the second-generation Ultra Open Earbuds with improved sound, call quality, and a new Cinema Mode.",
    "planning": true,
    "image_url": "https://9to5toys.com/wp-content/uploads/sites/5/2026/09/New-Bose-Sport-Open-Ultra-Second-Gen.jpg?quality=82&strip=all&resize=1200,628",
    "confidence": 0.95,
    "product_data": {
      "name": "Ultra Open Earbuds",
      "full_text": "second-gen Ultra Open Earbuds",
      "fuzzy_match": false,
      "release_type": "generation"
    },
    "product_tags": [
      "general_technology",
      "audio",
      "entertainment"
    ],
    "published_at": "2026-09-17T13:00:00Z",
    "effective_date": "2026-10-01",
    "article_sentence": "Just after the reveal of its new Cherry Chocolate QuietComfort Ultra Headphones to match your Burgundy iPhone 18 Pro, today Bose is unveiling its all-new next generation open buds – Sport Open Earbuds and the second-gen Ultra Open Earbuds .",
    "amount_normalized": 299
  }
}

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