Bumble ditches its rule that kept men from making the first move

{
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  "signal_type": "news",
  "signal_subtype": "has_revenue",
  "detected_at": "2026-08-11T13:59:26+00:00",
  "company": {
    "name": "Bumble",
    "domain": "bumble.com"
  },
  "data": {
    "url": "https://techcrunch.com/2026/08/11/bumble-ditches-its-rule-that-kept-men-from-making-the-first-move/",
    "title": "Bumble ditches its rule that kept men from making the first move",
    "author": "Lauren Forristal",
    "excerpt": "Bumble is officially giving up on the rule that made it, well, Bumble. The dating app announced Tuesday that anyone in a match can now send the first message, ending the women-message-first requirement that has been one of the company’s defining features for more than a decade. Bumble is also giving matches 72 hours to respond, up from 24, in an effort to take some of the pressure out of coming up with a response in a short time frame. The longer window gives people more flexibility to reply, rather than feeling like they need to check the app constantly or risk a match disappearing. The change marks a pretty significant shift for Bumble, which built its brand around putting women in control of heterosexual dating conversations. When the app launched in 2014, Bumble was positioned as the more considerate alternative to Tinder, with women deciding whether a conversation would begin and, ideally, avoiding some of the unsolicited messages and general weirdness that had become synonymous with dating apps. Bumble founder and CEO Whitney Wolfe Herd framed the new update as an evolution rather than a retreat from the company’s original mission. “While women making the first move was a radical idea, being women-first was never about prescribing just one way to connect. It was about designing an experience with women’s needs in mind to create better outcomes for everyone,” Herd said in...",
    "summary": "Bumble reported a 15.2% year-over-year drop in second-quarter revenue to $210.5 million.",
    "planning": false,
    "image_url": "https://techcrunch.com/wp-content/uploads/2026/08/Bumble-menmessagefirst.png?w=1200",
    "confidence": 0.9,
    "published_at": "2026-08-11T13:59:26Z",
    "article_sentence": "The company’s second-quarter earnings report last week showed revenue dropping 15.2% year over year to $210.5 million, while the company expects its number of paying customers to decline in the third quarter.",
    "amount_normalized": 210500000
  }
}

curl https://signals.autobound.ai/v1/signals/f7955981-99fa-3de5-2215-0eba7aedec98 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"bumble.com","limit":20}'