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BYDNew customer

BYD partners with Manchester City and rewards Sealion buyers in Uruguay with a trip to see the team

What happened

BYD will supply vehicles and energy storage batteries to Manchester City's training center, the City Football Academy.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

BYD became the official automotive partner of Manchester City Football Club, from England, as part of a new global alliance that unites the electric mobility company with one of the clubs with the greatest international projection. The agreement includes the supply of BYD and Denza vehicles, as well as energy storage batteries for the City Football Academy, the club's training center in Manchester. But that's not all, as this union will have its own action in Uruguay. From September 21st until December 31st, 2026, those who purchase a BYD Sealion will have the opportunity to travel to see Manchester City live, in an action specially designed for local market customers. The link with the English club expands a strategy that the company has already been developing within sports globally. The firm was a sponsor of Euro 2024 and the 2025 European Under-21 Championship, and now it is moving towards a direct relationship with the Premier League club. The partnership also incorporates a technological component that goes beyond brand exposure. BYD and Denza vehicles will be part of Manchester City's operations, while energy storage solutions will be present at its training facilities. BYD started a little over 30 years ago as a battery manufacturer and currently has a presence in more than 110 countries. During 2025, it sold more than 4.6 million electric and plug-in hybrid vehicles...

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Extracted by Autobound

From the Signal API record
Event
New customer

What this signalsA new customer often means more work to staff, deliver and support.

Location
Manchester, England, United Kingdom

Companies

  • City Football AcademyClientmancity.com

More new customer signals at other companies

The full record

From the Signal API record

Extraction

Confidence
90%
Detected
Sep 30, 2026
signal_type
news
signal_subtype
signs_new_client

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/310d5df1-ac01-db2b-fefd-a69475d2d1ca returns this record as JSON. POST /v1/companies/enrich returns every signal for byd.com.

{
  "signal_id": "310d5df1-ac01-db2b-fefd-a69475d2d1ca",
  "signal_type": "news",
  "signal_subtype": "signs_new_client",
  "detected_at": "2026-09-30T07:05:44+00:00",
  "company": {
    "name": "BYD",
    "domain": "byd.com"
  },
  "data": {
    "url": "https://www.elpais.com.uy/ovacion/futbol/byd-se-asocia-con-el-manchester-city-y-premia-a-compradores-de-sealion-en-uruguay-con-un-viaje-a-ver-al-equipo",
    "title": "BYD partners with Manchester City and rewards Sealion buyers in Uruguay with a trip to see the team - EL PAÍS Uruguay",
    "excerpt": "BYD became the official automotive partner of Manchester City Football Club, from England, as part of a new global alliance that unites the electric mobility company with one of the clubs with the greatest international projection. The agreement includes the supply of BYD and Denza vehicles, as well as energy storage batteries for the City Football Academy, the club's training center in Manchester. But that's not all, as this union will have its own action in Uruguay. From September 21st until December 31st, 2026, those who purchase a BYD Sealion will have the opportunity to travel to see Manchester City live, in an action specially designed for local market customers.\nThe link with the English club expands a strategy that the company has already been developing within sports globally. The firm was a sponsor of Euro 2024 and the 2025 European Under-21 Championship, and now it is moving towards a direct relationship with the Premier League club.\nThe partnership also incorporates a technological component that goes beyond brand exposure. BYD and Denza vehicles will be part of Manchester City's operations, while energy storage solutions will be present at its training facilities.\nBYD started a little over 30 years ago as a battery manufacturer and currently has a presence in more than 110 countries. During 2025, it sold more than 4.6 million electric and plug-in hybrid vehicles...",
    "summary": "BYD will supply vehicles and energy storage batteries to Manchester City's training center, the City Football Academy.",
    "location": "Manchester, United Kingdom",
    "planning": true,
    "image_url": "https://imgs.elpais.com.uy/dims4/default/a5c15b3/2147483647/strip/true/crop/1666x1041+0+34/resize/1200x750!/format/webp/quality/90/?url=https%3A%2F%2Fel-pais-uruguay-production-web.s3.us-east-1.amazonaws.com%2Fbrightspot%2F5f%2Fea%2Fab58739e4d71b208d6d1b1d5c452%2F1.jpg",
    "confidence": 0.9,
    "published_at": "2026-09-30T07:05:44Z",
    "location_data": [
      {
        "city": "Manchester",
        "state": "England",
        "region": "Northern Europe",
        "country": "United Kingdom",
        "continent": "Europe",
        "fuzzy_match": false
      }
    ],
    "article_sentence": "The agreement includes the supply of BYD and Denza vehicles, as well as energy storage batteries for the City Football Academy, the club's training center in Manchester.",
    "related_company_name": "City Football Academy",
    "related_company_domain": "mancity.com"
  }
}

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