BYD partners with Manchester City and rewards Sealion buyers in Uruguay with a trip to see the team - EL PAÍS Uruguay
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BYD became the official automotive partner of Manchester City Football Club, from England, as part of a new global alliance that unites the electric mobility company with one of the clubs with the greatest international projection. The agreement includes the supply of BYD and Denza vehicles, as well as energy storage batteries for the City Football Academy, the club's training center in Manchester. But that's not all, as this union will have its own action in Uruguay. From September 21st until December 31st, 2026, those who purchase a BYD Sealion will have the opportunity to travel to see Manchester City live, in an action specially designed for local market customers. The link with the English club expands a strategy that the company has already been developing within sports globally. The firm was a sponsor of Euro 2024 and the 2025 European Under-21 Championship, and now it is moving towards a direct relationship with the Premier League club. The partnership also incorporates a technological component that goes beyond brand exposure. BYD and Denza vehicles will be part of Manchester City's operations, while energy storage solutions will be present at its training facilities. BYD started a little over 30 years ago as a battery manufacturer and currently has a presence in more than 110 countries. During 2025, it sold more than 4.6 million electric and plug-in hybrid vehicles...
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