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Latest beauty news. Pura and Calm debut the Pura x Calm Collection: A first-of-its-kind scent + sound experience designed to transform everyday rituals. SALT LAKE CITY, June 9, 2026 /PRNewswire/ - Pura, the home fragrance company redefining how scent shapes its spaces, today announces its collaboration with Calm, a leading mental health company. Together, the brands introduce the Pura x Calm Collection: a first-of-its-kind fragrance launch that integrates scent and sound to create immersive, multi-sensory wellness experiences at home. Built on a shared mission to support emotional well-being and inspired by the emotional journey of Calm's themes - sleep, mindfulness, and relaxation - the collaboration translates Calm's most beloved content into fragrance - anchoring specific moods and rituals, from winding down at night to resetting during the day. Each fragrance is designed with sensory science to create a calm atmosphere, transforming ordinary moments into opportunities for restoration, focus, and stillness. The Calm Collection was third-party tested by Citruslabs, yielding results that speak for themselves: 9 out of 10 users reported a sense of calm at home, 8 out of 10 said it transformed their space into a relaxing atmosphere, and 3 out of 4 felt calmer after each use. "At Pura, we believe scent is one of the most powerful ways to influence how we feel in a space,"...
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