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CDWTraffic decline

cdw.com traffic declined 34% to 2M monthly visits.

What happened

Minimal AI traffic at 0.7% (~11,579 visits). Top: chatgpt.com (33%), gemini.google.com (11%), claude.ai (4%).

Extracted by Autobound

From the Signal API record
Signal
Traffic decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
1,573,439
Month over month
-34%
3-month change
-23.1%
Global rank
33,237
Top country
US (84%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
7,928
Category rank
19
Change, 3 months
-23.1%
Change, month over month
-34%
Digital health score
63

Details

Measured month
Jul 2026
Category
computers_electronics_and_technology/computer_hardware
Mail visits
28,322
Traffic band
Established
Direct visits
585,319
Search visits
654,551
Small website
No
Snapshot date
Jul 1, 2026
Social visits
44,056
Website title
CDW: IT Solutions and Services, Hardware, Software for Business
Brand strength
Moderate
Referral visits
70,805
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.7% (~11,579 visits). Top: chatgpt.com (33%), gemini.google.com (11%), claude.ai (4%).
Geo concentration
Highly concentrated
Referral strength
Weak
Consecutive months
1
Brand keyword ratio
2/5
Website description
Buy a LG Ultra PC 16U70R-N.APC5U1 16" Notebook - WUXGA - AMD Ryzen 5 7530U - 16 GB - 512 GB PCI Express NVMe 3.0 SSD - at CDW.com
Country rank country
US
Digital health label
Good
Social traffic level
Low
Brand strength detail
Moderate brand recognition with 37% direct traffic. Brand keyword ratio: 2/5.
Digital health detail
Score 63: Engagement 55/100 (25%), Volume 100/100 (20%), Brand 74/100 (15%), Diversification 40/100 (15%), Rank 75/100 (15%), AI Readiness 7/100 (10%).

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
trafficDecline

Use this data

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/323eb9ed-43a6-4905-b512-4dcc1fee087c returns this record as JSON. POST /v1/companies/enrich returns every signal for cdw.com.

{
  "signal_id": "323eb9ed-43a6-4905-b512-4dcc1fee087c",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficDecline",
  "detected_at": "2026-08-13T11:50:39.566+00:00",
  "company": {
    "name": "CDW",
    "domain": "cdw.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "cdw.com traffic declined 34% to 2M monthly visits.",
    "traffic": {
      "2026-05-01": 2045815,
      "2026-06-01": 2385788,
      "2026-07-01": 1573439
    },
    "category": "computers_electronics_and_technology/computer_hardware",
    "relevance": 70,
    "ai_traffic": {
      "total_visits": 11579,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 32.965
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 11.391
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 3.934
        }
      ],
      "traffic_share": 0.007
    },
    "engagement": {
      "bounce_rate": 0.476,
      "pages_per_visit": 3.5,
      "avg_visit_duration_seconds": 145
    },
    "global_rank": 33237,
    "mail_visits": 28322,
    "country_rank": 7928,
    "top_keywords": [
      {
        "cpc": 1.57,
        "name": "cdw",
        "volume": 66040,
        "estimated_value": 34490
      },
      {
        "cpc": 1.14,
        "name": "cdw's",
        "volume": 2470,
        "estimated_value": 1780
      },
      {
        "cpc": 0.76,
        "name": "shure",
        "volume": 60110,
        "estimated_value": 1580
      },
      {
        "cpc": 4.17,
        "name": "google workspace pricing",
        "volume": 90340,
        "estimated_value": 890
      },
      {
        "cpc": 0.44,
        "name": "airpods pro 3",
        "volume": 521950,
        "estimated_value": 860
      }
    ],
    "traffic_band": "established",
    "category_rank": 19,
    "direct_visits": 585319,
    "search_visits": 654551,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 44056,
    "top_countries": {
      "CA": 0.018,
      "GB": 0.009,
      "IN": 0.01,
      "SA": 0.007,
      "US": 0.835
    },
    "website_title": "CDW: IT Solutions and Services, Hardware, Software for Business",
    "brand_strength": "moderate",
    "change_3mo_pct": -23.1,
    "change_mom_pct": -34,
    "referral_visits": 70805,
    "traffic_sources": {
      "mail": 0.018,
      "paid": 0,
      "direct": 0.372,
      "search": 0.416,
      "social": 0.028,
      "referral": 0.045
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.7% (~11,579 visits). Top: chatgpt.com (33%), gemini.google.com (11%), claude.ai (4%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "moderate",
    "consecutive_months": 1,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "2/5",
    "website_description": "Buy a LG Ultra PC 16U70R-N.APC5U1 16\" Notebook - WUXGA - AMD Ryzen 5 7530U - 16 GB - 512 GB PCI Express NVMe 3.0 SSD - at CDW.com",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 63,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 37% direct traffic. Brand keyword ratio: 2/5.",
    "digital_health_detail": "Score 63: Engagement 55/100 (25%), Volume 100/100 (20%), Brand 74/100 (15%), Diversification 40/100 (15%), Rank 75/100 (15%), AI Readiness 7/100 (10%).",
    "social_traffic_detail": "Low social traffic at 3% of total visits (~44,056 visits).",
    "engagement_quality_score": 55,
    "geo_concentration_detail": "Highly concentrated traffic: US (84%), CA (2%), IN (1%).",
    "referral_strength_detail": "Weak referral strength at 5% of traffic (~70,805 visits).",
    "search_dependency_detail": "Moderate search dependency at 42% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (55/100) with 48% bounce rate, 3.5 pages per visit, and 145-second average duration."
  }
}

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