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CF IndustriesSustained decline

cfindustries.com shows sustained decline with 3 consecutive months of decreases, down 31% overall to 47K.

What happened

Emerging AI traffic at 1.4% (~687 visits). Top: chatgpt.com (100%).

Extracted by Autobound

From the Signal API record
Signal
Sustained decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
47,427
Month over month
-10.5%
3-month change
-30.5%
Global rank
691,104
Top country
US (60%)
Trend
Consecutive decline

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
253,438
Category rank
186
Change, 3 months
-30.5%
Change, month over month
-10.5%
Digital health score
39

Details

Measured month
Jul 2026
Category
heavy_industry_and_engineering/chemical_industry
Mail visits
1,043
Traffic band
Emerging
Direct visits
10,244
Search visits
22,812
Small website
No
Snapshot date
Jul 1, 2026
Social visits
949
Website title
Safety
Brand strength
Moderate
Referral visits
6,071
AI traffic detail
Emerging AI traffic at 1.4% (~687 visits). Top: chatgpt.com (100%).
Geo concentration
Highly concentrated
Consecutive months
3
Engagement quality
Low
Brand keyword ratio
4/5
Website description
cf industries is a leading global manufacturer of hydrogen and nitrogen products
Country rank country
US
Digital health label
Fair
Social traffic level
Low
Brand strength detail
Moderate brand recognition with 22% direct traffic. Brand keyword ratio: 4/5.
Digital health detail
Score 39: Engagement 35/100 (25%), Volume 50/100 (20%), Brand 43/100 (15%), Diversification 60/100 (15%), Rank 25/100 (15%), AI Readiness 14/100 (10%).
Social traffic detail
Low social traffic at 2% of total visits (~949 visits).

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
sustainedDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/3f17c3b5-4ad3-4e0d-9bb3-5cd278940906 returns this record as JSON. POST /v1/companies/enrich returns every signal for cfindustries.com.

{
  "signal_id": "3f17c3b5-4ad3-4e0d-9bb3-5cd278940906",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-08-13T11:57:45.904+00:00",
  "company": {
    "name": "CF Industries",
    "domain": "cfindustries.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "cfindustries.com shows sustained decline with 3 consecutive months of decreases, down 31% overall to 47K.",
    "traffic": {
      "2026-05-01": 68289,
      "2026-06-01": 52998,
      "2026-07-01": 47427
    },
    "category": "heavy_industry_and_engineering/chemical_industry",
    "relevance": 21,
    "ai_traffic": {
      "total_visits": 687,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 100
        }
      ],
      "traffic_share": 0.014
    },
    "engagement": {
      "bounce_rate": 0.45,
      "pages_per_visit": 2.238,
      "avg_visit_duration_seconds": 46
    },
    "global_rank": 691104,
    "mail_visits": 1043,
    "country_rank": 253438,
    "top_keywords": [
      {
        "cpc": 1.31,
        "name": "cf industries",
        "volume": 3430,
        "estimated_value": 1990
      },
      {
        "cpc": 1.83,
        "name": "cf industries careers",
        "volume": 540,
        "estimated_value": 770
      },
      {
        "name": "cf industries plant locations",
        "volume": 250,
        "estimated_value": 480
      },
      {
        "name": "what is cf industries",
        "volume": 360,
        "estimated_value": 350
      },
      {
        "name": "haber-bosch plant viewed from above",
        "volume": 240,
        "estimated_value": 160
      }
    ],
    "traffic_band": "emerging",
    "category_rank": 186,
    "direct_visits": 10244,
    "search_visits": 22812,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 949,
    "top_countries": {
      "CA": 0.064,
      "ES": 0.038,
      "GB": 0.058,
      "IN": 0.037,
      "US": 0.604
    },
    "website_title": "Safety",
    "brand_strength": "moderate",
    "change_3mo_pct": -30.5,
    "change_mom_pct": -10.5,
    "referral_visits": 6071,
    "traffic_sources": {
      "mail": 0.022,
      "paid": 0,
      "direct": 0.216,
      "search": 0.481,
      "social": 0.02,
      "referral": 0.128
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 1.4% (~687 visits). Top: chatgpt.com (100%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 3,
    "engagement_quality": "low",
    "brand_keyword_ratio": "4/5",
    "website_description": "cf industries is a leading global manufacturer of hydrogen and nitrogen products",
    "country_rank_country": "US",
    "digital_health_label": "fair",
    "digital_health_score": 39,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 22% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 39: Engagement 35/100 (25%), Volume 50/100 (20%), Brand 43/100 (15%), Diversification 60/100 (15%), Rank 25/100 (15%), AI Readiness 14/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~949 visits).",
    "engagement_quality_score": 35,
    "geo_concentration_detail": "Highly concentrated traffic: US (60%), CA (6%), GB (6%).",
    "referral_strength_detail": "Moderate referral strength at 13% of traffic (~6,071 visits).",
    "search_dependency_detail": "Moderate search dependency at 48% of total traffic.",
    "engagement_quality_detail": "Low engagement (35/100) with 45% bounce rate, 2.2 pages per visit, and 46-second average duration."
  }
}

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