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Character.aiSustained decline

character.ai shows sustained decline with 3 consecutive months of decreases, down 15% overall to 163M.

What happened

Emerging AI traffic at 1% (~1,572,668 visits). Top: chatgpt.com (68%), gemini.google.com (8%), perplexity.ai (4%), chat.deepseek.com (0%), copilot.microsoft.com (0%), claude.ai (0%), grok.com (0%).

Extracted by Autobound

From the Signal API record
Signal
Sustained decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
162,893,310
Month over month
-9.9%
3-month change
-15.4%
Global rank
223
Top country
US (31%)
Trend
Consecutive decline

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
341
Category rank
8
Change, 3 months
-15.4%
Change, month over month
-9.9%
Digital health score
83

Details

Measured month
May 2026
Category
AI chatbots and tools
Mail visits
1,140,253
Traffic band
Dominant
Direct visits
116,794,503
Search visits
24,922,676
Small website
No
Snapshot date
May 1, 2026
Social visits
13,031,465
Website title
character.ai | AI Chat, Reimagined–Your Words. Your World.
Brand strength
Strong
Referral visits
4,235,226
AI traffic level
Emerging
AI traffic detail
Emerging AI traffic at 1% (~1,572,668 visits). Top: chatgpt.com (68%), gemini.google.com (8%), perplexity.ai (4%), chat.deepseek.com (0%), copilot.microsoft.com (0%), claude.ai (0%), grok.com (0%).
Geo concentration
Moderately concentrated
Referral strength
Weak
Search dependency
Low
Consecutive months
3
Engagement quality
High
Brand keyword ratio
1/5
Website description
Chat with millions of AI Characters on the #1 AI chat app. Where will your next adventure take you?
Country rank country
US
Digital health label
Excellent
Social traffic level
Moderate

Extraction

Detected
Jun 22, 2026
signal_type
seo-traffic
signal_subtype
sustainedDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/5182a3bb-62e2-4c09-95db-2c980de2f2c7 returns this record as JSON. POST /v1/companies/enrich returns every signal for character.ai.

{
  "signal_id": "5182a3bb-62e2-4c09-95db-2c980de2f2c7",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-06-22T07:07:13.77+00:00",
  "company": {
    "name": "Character.ai",
    "domain": "character.ai"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "character.ai shows sustained decline with 3 consecutive months of decreases, down 15% overall to 163M.",
    "traffic": {
      "2026-03-01": 192565336,
      "2026-04-01": 180727272,
      "2026-05-01": 162893310
    },
    "category": "ai_chatbots_and_tools",
    "relevance": 39.5,
    "ai_traffic": {
      "top_prompts": [
        "How can I create a believable conversational AI character for role-playing that responds consistently to personality and backstory prompts?",
        "What are the key differences between building a rule-based chatbot and designing an AI character that uses natural language for immersive interactions?",
        "Can you recommend best practices for safely moderating user-generated AI character conversations to prevent harmful or inappropriate content?"
      ],
      "total_visits": 1572668,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 68.459
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 7.909
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 3.932
        },
        {
          "name": "chat.deepseek.com",
          "rank": 4,
          "share": 0
        },
        {
          "name": "copilot.microsoft.com",
          "rank": 5,
          "share": 0
        },
        {
          "name": "claude.ai",
          "rank": 6,
          "share": 0
        },
        {
          "name": "grok.com",
          "rank": 7,
          "share": 0
        }
      ],
      "traffic_share": 0.01
    },
    "engagement": {
      "bounce_rate": 0.367,
      "pages_per_visit": 9.802,
      "avg_visit_duration_seconds": 857
    },
    "global_rank": 223,
    "mail_visits": 1140253,
    "country_rank": 341,
    "top_keywords": [
      {
        "cpc": 0.31,
        "name": "character ai",
        "volume": 2339410,
        "estimated_value": 17928180
      },
      {
        "cpc": 0.36,
        "name": "cai",
        "volume": 360600,
        "estimated_value": 1104050
      },
      {
        "cpc": 0.42,
        "name": "c.ai",
        "volume": 396590,
        "estimated_value": 755850
      },
      {
        "cpc": 0.4,
        "name": "c ai",
        "volume": 78710,
        "estimated_value": 700160
      },
      {
        "cpc": 0.17,
        "name": "чарактер аи",
        "volume": 51470,
        "estimated_value": 593840
      }
    ],
    "traffic_band": "dominant",
    "category_rank": 8,
    "direct_visits": 116794503,
    "search_visits": 24922676,
    "small_website": false,
    "snapshot_date": "2026-05-01T00:00:00+00:00",
    "social_visits": 13031465,
    "top_countries": {
      "GB": 0.045,
      "IN": 0.065,
      "PH": 0.035,
      "RU": 0.04,
      "US": 0.313
    },
    "website_title": "character.ai | AI Chat, Reimagined–Your Words. Your World.",
    "brand_strength": "strong",
    "change_3mo_pct": -15.4,
    "change_mom_pct": -9.9,
    "referral_visits": 4235226,
    "traffic_sources": {
      "mail": 0.007,
      "paid": 0,
      "direct": 0.717,
      "search": 0.153,
      "social": 0.08,
      "referral": 0.026
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 1% (~1,572,668 visits). Top: chatgpt.com (68%), gemini.google.com (8%), perplexity.ai (4%), chat.deepseek.com (0%), copilot.microsoft.com (0%), claude.ai (0%), grok.com (0%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "1/5",
    "website_description": "Chat with millions of AI Characters on the #1 AI chat app. Where will your next adventure take you?",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 83,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 72% direct traffic. Brand keyword ratio: 1/5.",
    "digital_health_detail": "Score 83: Engagement 91/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 10/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 8% of total visits (~13,031,465 visits).",
    "engagement_quality_score": 91,
    "geo_concentration_detail": "Moderately concentrated traffic: US (31%), IN (7%), GB (5%).",
    "referral_strength_detail": "Weak referral strength at 3% of traffic (~4,235,226 visits).",
    "search_dependency_detail": "Low search dependency at 15% of total traffic.",
    "engagement_quality_detail": "High engagement (91/100) with 37% bounce rate, 9.8 pages per visit, and 857-second average duration."
  }
}

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