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CheckrTraffic snapshot

checkr.com received 4M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.4% (~18,211 visits). Top: chatgpt.com (100%), gemini.google.com (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
4,149,904
Month over month
+1.6%
3-month change
-0.9%
Top country
US (89%)
Measured month
Aug 2026
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Change, 3 months
-0.9%
Change, month over month
+1.6%
Digital health score
71

Details

Category
finance/financial_planning_and_management
Mail visits
622,486
Traffic band
Established
Direct visits
2,689,138
Search visits
464,789
Small website
Yes
Snapshot date
Aug 1, 2026
Social visits
53,949
Website title
Privacy Policy | Checkr Legal
Brand strength
Strong
Referral visits
203,345
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.4% (~18,211 visits). Top: chatgpt.com (100%), gemini.google.com (0%).
Geo concentration
Highly concentrated
Referral strength
Weak
Search dependency
Low
Consecutive months
1
Engagement quality
High
Brand keyword ratio
4/5
Website description
This Privacy Policy describes how Checkr, Inc. treats information collected or provided in connection with your visit to or use of the website, Checkr’s products, and services.
Digital health label
Good
Social traffic level
Low
Brand strength detail
Strong brand recognition with 65% direct traffic. Brand keyword ratio: 4/5.

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/877ef386-2734-4ac6-90a1-b83058f6ccc4 returns this record as JSON. POST /v1/companies/enrich returns every signal for checkr.com.

{
  "signal_id": "877ef386-2734-4ac6-90a1-b83058f6ccc4",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-09-11T10:16:59.516+00:00",
  "company": {
    "name": "Checkr",
    "domain": "checkr.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "checkr.com received 4M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-06-01": 4189467,
      "2026-07-01": 4084457,
      "2026-08-01": 4149904
    },
    "category": "finance/financial_planning_and_management",
    "relevance": 4.5,
    "ai_traffic": {
      "total_visits": 18211,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 99.974
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 0.026
        }
      ],
      "traffic_share": 0.004
    },
    "engagement": {
      "bounce_rate": 0.272,
      "pages_per_visit": 4.944,
      "avg_visit_duration_seconds": 253
    },
    "mail_visits": 622486,
    "top_keywords": [
      {
        "cpc": 11.91,
        "name": "checkr",
        "volume": 55320,
        "estimated_value": 59900
      },
      {
        "cpc": 5.76,
        "name": "checkr background check",
        "volume": 4600,
        "estimated_value": 9570
      },
      {
        "cpc": 13.91,
        "name": "chekr",
        "volume": 4420,
        "estimated_value": 3910
      },
      {
        "cpc": 5.27,
        "name": "checkr login",
        "volume": 3370,
        "estimated_value": 3470
      },
      {
        "cpc": 4.38,
        "name": "checkr candidate portal",
        "volume": 670,
        "estimated_value": 2820
      }
    ],
    "traffic_band": "established",
    "direct_visits": 2689138,
    "search_visits": 464789,
    "small_website": true,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 53949,
    "top_countries": {
      "CA": 0.026,
      "IN": 0.009,
      "MX": 0.007,
      "PH": 0.011,
      "US": 0.892
    },
    "website_title": "Privacy Policy | Checkr Legal",
    "brand_strength": "strong",
    "change_3mo_pct": -0.9,
    "change_mom_pct": 1.6,
    "referral_visits": 203345,
    "traffic_sources": {
      "mail": 0.15,
      "paid": 0,
      "direct": 0.648,
      "search": 0.112,
      "social": 0.013,
      "referral": 0.049
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.4% (~18,211 visits). Top: chatgpt.com (100%), gemini.google.com (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "4/5",
    "website_description": "This Privacy Policy describes how Checkr, Inc. treats information collected or provided in connection with your visit to or use of the website, Checkr’s products, and services.",
    "digital_health_label": "good",
    "digital_health_score": 71,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 65% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 71: Engagement 90/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 25/100 (15%), AI Readiness 4/100 (10%).",
    "social_traffic_detail": "Low social traffic at 1% of total visits (~53,949 visits).",
    "engagement_quality_score": 90,
    "geo_concentration_detail": "Highly concentrated traffic: US (89%), CA (3%), PH (1%).",
    "referral_strength_detail": "Weak referral strength at 5% of traffic (~203,345 visits).",
    "search_dependency_detail": "Low search dependency at 11% of total traffic.",
    "engagement_quality_detail": "High engagement (90/100) with 27% bounce rate, 4.9 pages per visit, and 253-second average duration."
  }
}

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