Chili's serves up new Big Crispy chicken sandwich platform.
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Chili's serves up new Big Crispy chicken sandwich platform. The chain is balancing the 3 for Me value offering with more premium versions of its Big Crispy sandwich to preserve its margins and sales mix. Published April 15, 2026 Chili's launched the latest incarnation of its $10.99 3 For Me deal on Tuesday, with the addition of its new Big Crispy and Spicy Big Crispy chicken sandwiches to the combo, which offers an entree, fries, unlimited chips and salsa, and an unlimited fountain drink. The chain positioned the chicken sandwich combo as a direct price competitor to fast food chicken sandwich combos, which have helped fuel the booming chicken category over the last six years. Chili's new chicken sandwiches will fit into the 3 For Me value price point, a medium price point and a super premium option to balance the margin impacts of the 3 For Me, Brinker International President and CEO Kevin Hochman told investors during a fiscal Q2 2026 earnings call. Value as a sales, traffic driver. Chili's 3 For Me deal, including versions with the Big Smasher and Big QP burgers, has helped the chain leverage operational improvements from its turnaround into massive sales leaps over the previous two years. With the chain set to lap several quarters of same-store sales growth over 20% in the near future, menu innovation and value pitches could help it avoid stagnation - or shrinkage...
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