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Chili'sLaunch

Chili's serves up new Big Crispy chicken sandwich platform.

What happened

Chilis Survey launched Big Crispy and Spicy Big Crispy on Apr 14th '26.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

Chili's serves up new Big Crispy chicken sandwich platform. The chain is balancing the 3 for Me value offering with more premium versions of its Big Crispy sandwich to preserve its margins and sales mix. Published April 15, 2026 Chili's launched the latest incarnation of its $10.99 3 For Me deal on Tuesday, with the addition of its new Big Crispy and Spicy Big Crispy chicken sandwiches to the combo, which offers an entree, fries, unlimited chips and salsa, and an unlimited fountain drink. The chain positioned the chicken sandwich combo as a direct price competitor to fast food chicken sandwich combos, which have helped fuel the booming chicken category over the last six years. Chili's new chicken sandwiches will fit into the 3 For Me value price point, a medium price point and a super premium option to balance the margin impacts of the 3 For Me, Brinker International President and CEO Kevin Hochman told investors during a fiscal Q2 2026 earnings call. Value as a sales, traffic driver. Chili's 3 For Me deal, including versions with the Big Smasher and Big QP burgers, has helped the chain leverage operational improvements from its turnaround into massive sales leaps over the previous two years. With the chain set to lap several quarters of same-store sales growth over 20% in the near future, menu innovation and value pitches could help it avoid stagnation - or shrinkage...

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Extracted by Autobound

From the Signal API record
Event
Launch

What this signalsA launch often needs new go-to-market and support spend.

Product
Big Crispy and Spicy Big Crispy
Takes effect
Apr 14, 2026

The full record

From the Signal API record

Details

Category
Launches

Extraction

Confidence
30%
Detected
Apr 15, 2026
signal_type
news
signal_subtype
launches

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This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/76c147de-b9ba-4752-a770-f7769676d648 returns this record as JSON. POST /v1/companies/enrich returns every signal for chilis.com.

{
  "signal_id": "76c147de-b9ba-4752-a770-f7769676d648",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-04-15T00:00:00+00:00",
  "company": {
    "name": "Chili's",
    "domain": "chilis.com"
  },
  "data": {
    "url": "https://www.restaurantdive.com/news/chilis-big-crispy-chicken-sandwich-value-launch/817458",
    "title": "Chili's serves up new Big Crispy chicken sandwich platform.",
    "excerpt": "Chili's serves up new Big Crispy chicken sandwich platform.\n\nThe chain is balancing the 3 for Me value offering with more premium versions of its Big Crispy sandwich to preserve its margins and sales mix.\n\nPublished April 15, 2026\n\nChili's launched the latest incarnation of its $10.99 3 For Me deal on Tuesday, with the addition of its new Big Crispy and Spicy Big Crispy chicken sandwiches to the combo, which offers an entree, fries, unlimited chips and salsa, and an unlimited fountain drink.\n\nThe chain positioned the chicken sandwich combo as a direct price competitor to fast food chicken sandwich combos, which have helped fuel the booming chicken category over the last six years.\n\nChili's new chicken sandwiches will fit into the 3 For Me value price point, a medium price point and a super premium option to balance the margin impacts of the 3 For Me, Brinker International President and CEO Kevin Hochman told investors during a fiscal Q2 2026 earnings call.\n\nValue as a sales, traffic driver.\n\nChili's 3 For Me deal, including versions with the Big Smasher and Big QP burgers, has helped the chain leverage operational improvements from its turnaround into massive sales leaps over the previous two years. With the chain set to lap several quarters of same-store sales growth over 20% in the near future, menu innovation and value pitches could help it avoid stagnation - or shrinkage -...",
    "product": "Big Crispy and Spicy Big Crispy",
    "summary": "Chilis Survey launched Big Crispy and Spicy Big Crispy on Apr 14th '26.",
    "category": "launches",
    "found_at": "2026-04-15T00:00:00Z",
    "planning": false,
    "image_url": "https://imgproxy.divecdn.com/rnfWYKEP1eXOuyLCiWFDwQ9orsEPYpHRrmkarWFDjP4/g:ce/rs:fit:770:435/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9DaGlsaXNfQmlnX0NyaXNweV9DaGlja2VuX0xpbmV1cC5qcGc=.webp",
    "confidence": 0.2999,
    "product_data": {
      "full_text": "Big Crispy and Spicy Big Crispy chicken sandwiches",
      "fuzzy_match": true
    },
    "published_at": "2026-04-15T00:00:00Z",
    "effective_date": "2026-04-14",
    "article_sentence": "Chili's launched the latest incarnation of its $10.99 3 For Me deal on Tuesday, with the addition of its new Big Crispy and Spicy Big Crispy chicken sandwiches to the combo, which offers an entree, fries, unlimited chips and salsa, and an unlimited fountain drink."
  }
}

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