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ChobaniTraffic snapshot

chobani.com received 368K monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.6% (~2,087 visits). Top: chatgpt.com (52%), perplexity.ai (1%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
368,262
Month over month
-17.2%
3-month change
-5.5%
Global rank
128,978
Top country
US (77%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
32,730
Category rank
215
Change, 3 months
-5.5%
Change, month over month
-17.2%
Digital health score
54

Details

Measured month
Aug 2026
Category
food_and_drink/groceries
Mail visits
8,838
Traffic band
Developing
Direct visits
111,215
Search visits
205,122
Small website
No
Snapshot date
Aug 1, 2026
Social visits
19,150
Website title
Chobani® | Chobani® Cafe
Brand strength
Moderate
Referral visits
19,886
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.6% (~2,087 visits). Top: chatgpt.com (52%), perplexity.ai (1%).
Geo concentration
Highly concentrated
Search dependency
High
Consecutive months
1
Engagement quality
Low
Brand keyword ratio
5/5
Website description
chobani® is america's number one greek yogurt made the right way and not genetically modified (no gmo ingredients), with only natural ingredients and sweeteners.
Country rank country
US
Digital health label
Fair
Brand strength detail
Moderate brand recognition with 30% direct traffic. Brand keyword ratio: 5/5.
Digital health detail
Score 54: Engagement 39/100 (25%), Volume 75/100 (20%), Brand 60/100 (15%), Diversification 80/100 (15%), Rank 50/100 (15%), AI Readiness 6/100 (10%).

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/b0d66e14-985b-46ad-97d7-b103e3c35da4 returns this record as JSON. POST /v1/companies/enrich returns every signal for chobani.com.

{
  "signal_id": "b0d66e14-985b-46ad-97d7-b103e3c35da4",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-09-11T10:16:29.735+00:00",
  "company": {
    "name": "Chobani",
    "domain": "chobani.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "chobani.com received 368K monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-06-01": 389528,
      "2026-07-01": 444549,
      "2026-08-01": 368262
    },
    "category": "food_and_drink/groceries",
    "relevance": 41.2,
    "ai_traffic": {
      "total_visits": 2087,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 51.545
        },
        {
          "name": "perplexity.ai",
          "rank": 2,
          "share": 0.82
        }
      ],
      "traffic_share": 0.006
    },
    "engagement": {
      "bounce_rate": 0.421,
      "pages_per_visit": 2.57,
      "avg_visit_duration_seconds": 48
    },
    "global_rank": 128978,
    "mail_visits": 8838,
    "country_rank": 32730,
    "top_keywords": [
      {
        "cpc": 0.39,
        "name": "chobani",
        "volume": 54820,
        "estimated_value": 35900
      },
      {
        "cpc": 0.83,
        "name": "chobani yogurt",
        "volume": 11400,
        "estimated_value": 9130
      },
      {
        "cpc": 0.63,
        "name": "chobani creamer",
        "volume": 8130,
        "estimated_value": 8140
      },
      {
        "cpc": 0.77,
        "name": "chobani greek yogurt",
        "volume": 17320,
        "estimated_value": 6130
      },
      {
        "cpc": 0.48,
        "name": "chobani flip",
        "volume": 9980,
        "estimated_value": 4480
      }
    ],
    "traffic_band": "developing",
    "category_rank": 215,
    "direct_visits": 111215,
    "search_visits": 205122,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 19150,
    "top_countries": {
      "AU": 0.012,
      "CA": 0.03,
      "MX": 0.018,
      "TR": 0.012,
      "US": 0.773
    },
    "website_title": "Chobani® | Chobani® Cafe",
    "brand_strength": "moderate",
    "change_3mo_pct": -5.5,
    "change_mom_pct": -17.2,
    "referral_visits": 19886,
    "traffic_sources": {
      "mail": 0.024,
      "paid": 0,
      "direct": 0.302,
      "search": 0.557,
      "social": 0.052,
      "referral": 0.054
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.6% (~2,087 visits). Top: chatgpt.com (52%), perplexity.ai (1%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "high",
    "consecutive_months": 1,
    "engagement_quality": "low",
    "brand_keyword_ratio": "5/5",
    "website_description": "chobani® is america's number one greek yogurt made the right way and not genetically modified (no gmo ingredients), with only natural ingredients and sweeteners.",
    "country_rank_country": "US",
    "digital_health_label": "fair",
    "digital_health_score": 54,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Moderate brand recognition with 30% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 54: Engagement 39/100 (25%), Volume 75/100 (20%), Brand 60/100 (15%), Diversification 80/100 (15%), Rank 50/100 (15%), AI Readiness 6/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 5% of total visits (~19,150 visits).",
    "engagement_quality_score": 39,
    "geo_concentration_detail": "Highly concentrated traffic: US (77%), CA (3%), MX (2%).",
    "referral_strength_detail": "Moderate referral strength at 5% of traffic (~19,886 visits).",
    "search_dependency_detail": "High search dependency at 56% of total traffic.",
    "engagement_quality_detail": "Low engagement (39/100) with 42% bounce rate, 2.6 pages per visit, and 48-second average duration."
  }
}

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