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CircleSustained decline

circle.com shows sustained decline with 3 consecutive months of decreases, down 17% overall to 517K.

What happened

Minimal AI traffic at 0.4% (~1,961 visits). Top: chatgpt.com (65%), gemini.google.com (3%).

Extracted by Autobound

From the Signal API record
Signal
Sustained decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
516,797
Month over month
-8%
3-month change
-16.8%
Global rank
89,555
Top country
US (43%)
Trend
Consecutive decline

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
37,669
Category rank
1
Change, 3 months
-16.8%
Change, month over month
-8%
Digital health score
64

Details

Measured month
Jun 2026
Category
crypto_and_blockchain/decentralized_crypto_assets
Mail visits
7,752
Traffic band
Developing
Direct visits
224,807
Search visits
121,447
Small website
No
Snapshot date
Jun 1, 2026
Social visits
93,540
Website title
Stablecoin payments infrastructure | Circle
Brand strength
Strong
Referral visits
39,793
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.4% (~1,961 visits). Top: chatgpt.com (65%), gemini.google.com (3%).
Geo concentration
Moderately concentrated
Referral strength
Moderate
Search dependency
Low
Consecutive months
3
Brand keyword ratio
4/5
Website description
See how Circle collects, uses, stores, shares and protects your information when you use our website, mobile applications, and Circle Account services.
Country rank country
US
Digital health label
Good
Social traffic level
High
Brand strength detail
Strong brand recognition with 44% direct traffic. Brand keyword ratio: 4/5.

Extraction

Detected
Jul 16, 2026
signal_type
seo-traffic
signal_subtype
sustainedDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/cbaf564c-66db-48e6-9335-52e38ac48b16 returns this record as JSON. POST /v1/companies/enrich returns every signal for circle.com.

{
  "signal_id": "cbaf564c-66db-48e6-9335-52e38ac48b16",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-07-16T05:00:27.097+00:00",
  "company": {
    "name": "Circle",
    "domain": "circle.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "circle.com shows sustained decline with 3 consecutive months of decreases, down 17% overall to 517K.",
    "traffic": {
      "2026-04-01": 621338,
      "2026-05-01": 561768,
      "2026-06-01": 516797
    },
    "category": "crypto_and_blockchain/decentralized_crypto_assets",
    "relevance": 19.2,
    "ai_traffic": {
      "total_visits": 1961,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 64.525
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 2.717
        }
      ],
      "traffic_share": 0.004
    },
    "engagement": {
      "bounce_rate": 0.501,
      "pages_per_visit": 3.158,
      "avg_visit_duration_seconds": 134
    },
    "global_rank": 89555,
    "mail_visits": 7752,
    "country_rank": 37669,
    "top_keywords": [
      {
        "cpc": 1.45,
        "name": "circle",
        "volume": 312320,
        "estimated_value": 26620
      },
      {
        "cpc": 3.55,
        "name": "circle careers",
        "volume": 4700,
        "estimated_value": 5360
      },
      {
        "cpc": 3.56,
        "name": "circle internet group",
        "volume": 7030,
        "estimated_value": 3480
      },
      {
        "name": "usdc",
        "volume": 60100,
        "estimated_value": 2400
      },
      {
        "cpc": 4.47,
        "name": "circle crypto",
        "volume": 2950,
        "estimated_value": 1200
      }
    ],
    "traffic_band": "developing",
    "category_rank": 1,
    "direct_visits": 224807,
    "search_visits": 121447,
    "small_website": false,
    "snapshot_date": "2026-06-01T00:00:00+00:00",
    "social_visits": 93540,
    "top_countries": {
      "BR": 0.034,
      "KR": 0.023,
      "PT": 0.032,
      "SG": 0.028,
      "US": 0.428
    },
    "website_title": "Stablecoin payments infrastructure | Circle",
    "brand_strength": "strong",
    "change_3mo_pct": -16.8,
    "change_mom_pct": -8,
    "referral_visits": 39793,
    "traffic_sources": {
      "mail": 0.015,
      "paid": 0,
      "direct": 0.435,
      "search": 0.235,
      "social": 0.181,
      "referral": 0.077
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.4% (~1,961 visits). Top: chatgpt.com (65%), gemini.google.com (3%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "4/5",
    "website_description": "See how Circle collects, uses, stores, shares and protects your information when you use our website, mobile applications, and Circle Account services.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 64,
    "social_traffic_level": "high",
    "brand_strength_detail": "Strong brand recognition with 44% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 64: Engagement 49/100 (25%), Volume 75/100 (20%), Brand 87/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 4/100 (10%).",
    "social_traffic_detail": "High social traffic at 18% of total visits (~93,540 visits).",
    "engagement_quality_score": 49,
    "geo_concentration_detail": "Moderately concentrated traffic: US (43%), BR (3%), PT (3%).",
    "referral_strength_detail": "Moderate referral strength at 8% of traffic (~39,793 visits).",
    "search_dependency_detail": "Low search dependency at 24% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (49/100) with 50% bounce rate, 3.2 pages per visit, and 134-second average duration."
  }
}

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