CMS EnergyTraffic declineSep 11, 2026

consumersenergy.com traffic declined 24% to 2M monthly visits.

What happened

Minimal AI traffic at 0.3% (~6,760 visits). Top: chatgpt.com (100%).

Extracted by Autobound

From the Signal API record

Signal: Traffic decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Domain: via consumersenergy.com
Monthly visits: 2,247,026
Month over month: -24.2%
3-month change: -0.6%
Global rank: 22,410
Trend: Fluctuating

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The full record

From the Signal API record

Numbers

Country rank: 4,428
Category rank: 18
Change, 3 months: -0.6%
Change, month over month: -24.2%
Digital health score: 75

Details

Top country: US (99%)
Measured month: Aug 2026
Category: heavy_industry_and_engineering/energy_industry
Mail visits: 170,774
Traffic band: Established
Direct visits: 1,197,665
Search visits: 593,215
Small website: No
Snapshot date: Aug 1, 2026
Social visits: 56,176
Website title: Frequently Asked Questions | Consumers Energy
Brand strength: Strong
Referral visits: 92,128
AI traffic level: Minimal
AI traffic detail: Minimal AI traffic at 0.3% (~6,760 visits). Top: chatgpt.com (100%).
Geo concentration: Highly concentrated
Referral strength: Weak
Search dependency: Low
Consecutive months: 1
Engagement quality: High
Brand keyword ratio: 4/5
Country rank country: US
Digital health label: Excellent
Social traffic level: Low

Extraction

Detected: Sep 11, 2026
signal_type: seo-traffic
signal_subtype: trafficDecline

Use this data

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

linkedin_urlValue in the API
industriesValue in the API
employee_count_lowValue in the API
employee_count_highValue in the API
revenueValue in the API
descriptionValue in the API

Signal

signal_nameValue in the API
associationValue in the API

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Show the full JSONThe record on this page and the API request

GET /v1/signals/2c1b38ff-4407-4180-81a9-e67fadc1d78d returns this record as JSON. POST /v1/companies/enrich returns every signal for cmsenergy.com.

{
  "signal_id": "2c1b38ff-4407-4180-81a9-e67fadc1d78d",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficDecline",
  "detected_at": "2026-09-11T10:18:08.178+00:00",
  "company": {
    "name": "CMS Energy",
    "domain": "consumersenergy.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "consumersenergy.com traffic declined 24% to 2M monthly visits.",
    "traffic": {
      "2026-06-01": 2261280,
      "2026-07-01": 2966198,
      "2026-08-01": 2247026
    },
    "category": "heavy_industry_and_engineering/energy_industry",
    "relevance": 67.9,
    "ai_traffic": {
      "total_visits": 6760,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 100
        }
      ],
      "traffic_share": 0.003
    },
    "engagement": {
      "bounce_rate": 0.353,
      "pages_per_visit": 4.054,
      "avg_visit_duration_seconds": 228
    },
    "global_rank": 22410,
    "mail_visits": 170774,
    "country_rank": 4428,
    "top_keywords": [
      {
        "cpc": 0.47,
        "name": "consumers energy",
        "volume": 69670,
        "estimated_value": 247430
      },
      {
        "cpc": 0.31,
        "name": "consumers energy login",
        "volume": 13270,
        "estimated_value": 22420
      },
      {
        "cpc": 0.47,
        "name": "consumer energy",
        "volume": 5730,
        "estimated_value": 11500
      },
      {
        "cpc": 0.59,
        "name": "consumers",
        "volume": 18590,
        "estimated_value": 8490
      },
      {
        "cpc": 0.32,
        "name": "consumers energy outage map",
        "volume": 1080,
        "estimated_value": 6800
      }
    ],
    "traffic_band": "established",
    "category_rank": 18,
    "direct_visits": 1197665,
    "search_visits": 593215,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 56176,
    "top_countries": {
      "CA": 0.002,
      "PR": 0.001,
      "RU": 0.001,
      "TH": 0.001,
      "US": 0.991
    },
    "website_title": "Frequently Asked Questions | Consumers Energy",
    "brand_strength": "strong",
    "change_3mo_pct": -0.6,
    "change_mom_pct": -24.2,
    "referral_visits": 92128,
    "traffic_sources": {
      "mail": 0.076,
      "paid": 0,
      "direct": 0.533,
      "search": 0.264,
      "social": 0.025,
      "referral": 0.041
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.3% (~6,760 visits). Top: chatgpt.com (100%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "4/5",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 75,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 53% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 75: Engagement 76/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 3/100 (10%).",
    "social_traffic_detail": "Low social traffic at 3% of total visits (~56,176 visits).",
    "engagement_quality_score": 76,
    "geo_concentration_detail": "Highly concentrated traffic: US (99%), CA (0%), PR (0%).",
    "referral_strength_detail": "Weak referral strength at 4% of traffic (~92,128 visits).",
    "search_dependency_detail": "Low search dependency at 26% of total traffic.",
    "engagement_quality_detail": "High engagement (76/100) with 35% bounce rate, 4.1 pages per visit, and 228-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/2c1b38ff-4407-4180-81a9-e67fadc1d78d \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"cmsenergy.com","limit":20}'

Long text fields are shortened on this page.

Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.