Burger King and Coca-Cola launch 'feast on Wheels'

{
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  "signal_type": "news",
  "signal_subtype": "integrates_with",
  "detected_at": "2026-04-22T00:00:00+00:00",
  "company": {
    "name": "Coca-Cola",
    "domain": "coca-cola.com"
  },
  "data": {
    "url": "https://www.campaignindia.in/article/burger-king-and-coca-cola-launch-feast-on-wheels/404k7bv8eqbza5jpjg9s1231n3",
    "title": "Burger King and Coca-Cola launch 'feast on Wheels'",
    "excerpt": "Burger King and Coca-Cola launch 'feast on Wheels'\n\nThe brands collaborate on a mobile-first campaign platform to engage Gen Z audiences through on-ground experiences and culturally relevant food pairings.\n\nCoca-Cola India and Burger King India have announced a strategic, long-term partnership aimed at building youth-led consumption occasions through an integrated campaign platform titled 'Feast on Wheels'. The collaboration combines Coca-Cola's global food pairing strategy with Burger King's youth engagement approach to drive relevance among Gen Z audiences in India.\n\nAt the centre of the campaign is 'Feast on Wheels', a mobile food truck format designed to bring curated Burger King meals paired with Coca-Cola directly to college campuses. The initiative focuses on accessibility, affordability and experiential engagement, positioning itself as a scalable platform to create high-frequency consumption moments.\n\nThe campaign debuted on 15 April 2026 at Lovely Professional University during its inter-college festival. By tapping into an existing cultural event, the activation aimed to drive immediate product trials while building long-term brand affinity among students. The on-ground setup featured a co-branded food truck serving Whopper meal combos paired with Coca-Cola at student-friendly pricing.\n\nBeyond product sampling, the activation was designed as a youth-centric...",
    "summary": "The Coca Cola Company integrates with Burger King.",
    "category": "integrates_with",
    "found_at": "2026-04-22T00:00:00Z",
    "planning": false,
    "image_url": "https://www.campaignindia.in/media/default.jpg",
    "confidence": 0.4963,
    "published_at": "2026-04-22T00:00:00Z",
    "article_sentence": "The collaboration combines Coca-Cola's global food pairing strategy with Burger King's youth engagement approach to drive relevance among Gen Z audiences in India."
  }
}

curl https://signals.autobound.ai/v1/signals/66705679-3e40-4927-ba28-ed3e4b46934e \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"coca-cola.com","limit":20}'