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Coca-ColaSustained decline

coca-cola.com shows sustained decline with 3 consecutive months of decreases, down 44% overall to 14M.

Source: Autobound Signal API · 62 signals tracked for Coca-Cola · updated

Get Coca-Cola's live signals in Claude or ChatGPT, or by API

AskWhat changed at Coca-Cola this week? Use Autobound signals for coca-cola.com.

What happened

Minimal AI traffic at 0.3% (~48,028 visits). Top: chatgpt.com (52%), gemini.google.com (3%).

Extracted by Autobound

From the Signal API record
Signal
Sustained decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
13,802,180
Month over month
-19.7%
3-month change
-43.9%
Global rank
3,806
Top country
US (40%)
Trend
Consecutive decline

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
1,575
Category rank
2
Change, 3 months
-43.9%
Change, month over month
-19.7%
Digital health score
70

Details

Measured month
Sep 2026
Category
food_and_drink/beverages
Mail visits
483,076
Traffic band
Major
Direct visits
4,416,698
Search visits
3,036,480
Small website
No
Snapshot date
Sep 1, 2026
Social visits
910,944
Website title
Shop Coca-Cola Products: Find Drinks Near You | Coca-Cola US
Brand strength
Moderate
Referral visits
1,601,053
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.3% (~48,028 visits). Top: chatgpt.com (52%), gemini.google.com (3%).
Geo concentration
Moderately concentrated
Search dependency
Low
Consecutive months
3
Brand keyword ratio
1/5
Website description
Find Coca-Cola products for purchase online or in stores nearby for pickup or delivery. Shop your favorite sodas, juices, bottled waters, and more.
Country rank country
US
Digital health label
Good
Brand strength detail
Moderate brand recognition with 32% direct traffic. Brand keyword ratio: 1/5.
Digital health detail
Score 70: Engagement 52/100 (25%), Volume 100/100 (20%), Brand 64/100 (15%), Diversification 80/100 (15%), Rank 100/100 (15%), AI Readiness 3/100 (10%).
Social traffic detail
Moderate social traffic at 7% of total visits (~910,944 visits).

Extraction

Detected
Oct 12, 2026
signal_type
seo-traffic
signal_subtype
sustainedDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/341d5c88-96ba-4f8a-b9d8-1bf5a3e39f13 returns this record as JSON. POST /v1/companies/enrich returns every signal for coca-cola.com.

{
  "signal_id": "341d5c88-96ba-4f8a-b9d8-1bf5a3e39f13",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-10-12T08:29:01.951+00:00",
  "company": {
    "name": "Coca-Cola",
    "domain": "coca-cola.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "coca-cola.com shows sustained decline with 3 consecutive months of decreases, down 44% overall to 14M.",
    "traffic": {
      "2026-07-01": 24602413,
      "2026-08-01": 17196754,
      "2026-09-01": 13802180
    },
    "category": "food_and_drink/beverages",
    "relevance": 67.1,
    "ai_traffic": {
      "total_visits": 48028,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 51.66
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 3.217
        }
      ],
      "traffic_share": 0.003
    },
    "engagement": {
      "bounce_rate": 0.419,
      "pages_per_visit": 3.508,
      "avg_visit_duration_seconds": 85
    },
    "global_rank": 3806,
    "mail_visits": 483076,
    "country_rank": 1575,
    "top_keywords": [
      {
        "cpc": 0.55,
        "name": "coca cola",
        "volume": 414300,
        "estimated_value": 178840
      },
      {
        "cpc": 0.51,
        "name": "cocacola",
        "volume": 71770,
        "estimated_value": 29230
      },
      {
        "cpc": 0.51,
        "name": "coca-cola",
        "volume": 21810,
        "estimated_value": 19310
      },
      {
        "cpc": 0.35,
        "name": "кока кола",
        "volume": 9610,
        "estimated_value": 13870
      },
      {
        "cpc": 0.62,
        "name": "coke",
        "volume": 73670,
        "estimated_value": 13150
      }
    ],
    "traffic_band": "major",
    "category_rank": 2,
    "direct_visits": 4416698,
    "search_visits": 3036480,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 910944,
    "top_countries": {
      "CA": 0.031,
      "IN": 0.042,
      "JP": 0.057,
      "MX": 0.048,
      "US": 0.395
    },
    "website_title": "Shop Coca-Cola Products: Find Drinks Near You | Coca-Cola US",
    "brand_strength": "moderate",
    "change_3mo_pct": -43.9,
    "change_mom_pct": -19.7,
    "referral_visits": 1601053,
    "traffic_sources": {
      "mail": 0.035,
      "paid": 0,
      "direct": 0.32,
      "search": 0.22,
      "social": 0.066,
      "referral": 0.116
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.3% (~48,028 visits). Top: chatgpt.com (52%), gemini.google.com (3%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "1/5",
    "website_description": "Find Coca-Cola products for purchase online or in stores nearby for pickup or delivery. Shop your favorite sodas, juices, bottled waters, and more.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 70,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Moderate brand recognition with 32% direct traffic. Brand keyword ratio: 1/5.",
    "digital_health_detail": "Score 70: Engagement 52/100 (25%), Volume 100/100 (20%), Brand 64/100 (15%), Diversification 80/100 (15%), Rank 100/100 (15%), AI Readiness 3/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 7% of total visits (~910,944 visits).",
    "engagement_quality_score": 52,
    "geo_concentration_detail": "Moderately concentrated traffic: US (40%), JP (6%), MX (5%).",
    "referral_strength_detail": "Moderate referral strength at 12% of traffic (~1,601,053 visits).",
    "search_dependency_detail": "Low search dependency at 22% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (52/100) with 42% bounce rate, 3.5 pages per visit, and 85-second average duration."
  }
}

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