coca-cola.com traffic declined 19% to 25M monthly visits.

{
  "signal_id": "6735604a-f4bc-4fba-9bf8-f0e1f3d16dc6",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficDecline",
  "detected_at": "2026-08-13T11:53:23.057+00:00",
  "company": {
    "name": "Coca-Cola",
    "domain": "coca-cola.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "coca-cola.com traffic declined 19% to 25M monthly visits.",
    "traffic": {
      "2026-05-01": 24766122,
      "2026-06-01": 30236979,
      "2026-07-01": 24602413
    },
    "category": "food_and_drink/beverages",
    "relevance": 63.4,
    "ai_traffic": {
      "top_prompts": [
        "What are the official ingredients and nutritional facts for the classic cola beverage and how do they affect daily sugar and caffeine intake recommendations?",
        "How does the company's sustainability strategy address water stewardship and recycling in beverage production, and what measurable targets are they pursuing?",
        "Compare major cola-style drinks in terms of calorie content, sweetener types, and recommended serving sizes for someone monitoring weight and blood sugar."
      ],
      "total_visits": 87520,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 80.847
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 1.25
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 0.614
        }
      ],
      "traffic_share": 0.004
    },
    "engagement": {
      "bounce_rate": 0.42,
      "pages_per_visit": 3.515,
      "avg_visit_duration_seconds": 78
    },
    "global_rank": 2111,
    "mail_visits": 738072,
    "country_rank": 1205,
    "top_keywords": [
      {
        "cpc": 0.64,
        "name": "coca cola",
        "volume": 1012460,
        "estimated_value": 435710
      },
      {
        "cpc": 0.29,
        "name": "coca cola panini",
        "volume": 72410,
        "estimated_value": 84750
      },
      {
        "cpc": 0.58,
        "name": "cocacola",
        "volume": 166250,
        "estimated_value": 79270
      },
      {
        "cpc": 0.55,
        "name": "coca-cola",
        "volume": 43580,
        "estimated_value": 37580
      },
      {
        "cpc": 0.35,
        "name": "coca",
        "volume": 141700,
        "estimated_value": 33110
      }
    ],
    "traffic_band": "major",
    "category_rank": 2,
    "direct_visits": 7552941,
    "search_visits": 5781567,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 1968193,
    "top_countries": {
      "BR": 0.087,
      "ES": 0.076,
      "JP": 0.038,
      "MX": 0.042,
      "US": 0.286
    },
    "website_title": "Terms of Service",
    "brand_strength": "moderate",
    "change_3mo_pct": -0.7,
    "change_mom_pct": -18.6,
    "referral_visits": 2115808,
    "traffic_sources": {
      "mail": 0.03,
      "paid": 0,
      "direct": 0.307,
      "search": 0.235,
      "social": 0.08,
      "referral": 0.086
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.4% (~87,520 visits). Top: chatgpt.com (81%), gemini.google.com (1%), perplexity.ai (1%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "1/5",
    "website_description": "Welcome to the Coca-Cola Terms of Service - please review them carefully as these terms affect how your disputes with Coca-Cola are resolved.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 69,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Moderate brand recognition with 31% direct traffic. Brand keyword ratio: 1/5.",
    "digital_health_detail": "Score 69: Engagement 51/100 (25%), Volume 100/100 (20%), Brand 61/100 (15%), Diversification 80/100 (15%), Rank 100/100 (15%), AI Readiness 4/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 8% of total visits (~1,968,193 visits).",
    "engagement_quality_score": 51,
    "geo_concentration_detail": "Moderately concentrated traffic: US (29%), BR (9%), ES (8%).",
    "referral_strength_detail": "Moderate referral strength at 9% of traffic (~2,115,808 visits).",
    "search_dependency_detail": "Low search dependency at 24% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (51/100) with 42% bounce rate, 3.5 pages per visit, and 78-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/6735604a-f4bc-4fba-9bf8-f0e1f3d16dc6 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"coca-cola.com","limit":20}'