Reinvent or Evolve? New Report Reveals the Two Paths to AI Success

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    "url": "https://www.globenewswire.com/news-release/2026/09/17/3364064/0/en/reinvent-or-evolve-new-report-reveals-the-two-paths-to-ai-success.html",
    "title": "Reinvent or Evolve? New Report Reveals the Two Paths to AI Success",
    "excerpt": "NEWARK, Calif., Sept. 17, 2026 (GLOBE NEWSWIRE) -- Concentrix Corporation (NASDAQ: CNXC ), a global technology and services leader, today announced findings of an independent market study, conducted by industry analyst firm, Everest Group. The report explores the operating models that successful businesses will use to orchestrate people, AI, data, and technology to deliver better business and customer outcomes. Reinvent or Evolve: Intelligent Operating Models Shaping AI-Enabled Customer Journeys , discusses that while many enterprises have adopted AI, most could achieve better outcomes by maximizing AI as a key enabler of a broader operating strategy. This report demonstrates that organizations need to redesign their operating model purposely for AI, with two core paths to maximize competitive advantage: Evolution , where AI makes human-led operations smarter and more efficient through human & AI collaboration, and Reinvention , which sees a wholesale redesign around a native AI and agentic operating environment. Currently, only about 16% of enterprises expect AI to autonomously lead most customer interactions next year. Based on research independently conducted across enterprise decision-makers, the report finds the biggest barrier to AI success isn't the AI itself, it's the ability to establish governance, and orchestrate execution across functions, technologies, and teams...",
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    "summary": "Concentrix announced the findings of an independent market study, conducted by industry analyst firm Everest Group, titled 'Reinvent or Evolve: Intelligent Operating Models Shaping AI-Enabled Customer Journeys'.",
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