Modelo owner Constellation is getting creative to bring back beer drinkers as overall demand weakens
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In this article Constellation Brands beat quarterly earnings and revenue expectations as its beer brands gained market share, but continued consumer caution tempered results. As it navigates high food and fuel prices and choosy shoppers, Constellation is turning to special occasions and diversification to help drive sales. The maker of Modelo Especial, Corona and Pacifico on Wednesday reported fiscal second-quarter adjusted earnings of $3.74 per share on $2.63 billion in revenue, ahead of Wall Street estimates of $3.56 and $2.54 billion, respectively. Beer revenue rose 5% to roughly $2.47 billion, while beer shipments increased 5.5%. However, the company said beer depletions, a measure of sales from distributors to retailers and other customers, declined slightly during the quarter, indicating consumer demand was softer than shipment demands suggest. "We have spent much of the first half rebuilding distributor inventory levels," said Constellation Brands CEO Nicholas Fink on the company's earnings call on Thursday. "While there is always going to be month-to-month variability, September depletions are trending in the right direction." The broader backdrop remains challenging for beer sellers. U.S. beer sales fell 1.8% year over year in the two weeks ended September 19, according to Nielsen's latest data. Still, Fink said September beer depletions improved even beyond the...
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