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Costco10-K: Channel shift

Digitally-enabled sales grew to represent 11% of total net sales in 2026.

What happened

With 11% of revenue now coming from digital channels, including e-commerce and Costco Travel, there is a clear strategic focus on expanding online operations.

Source

SEC EDGAROct 6, 2026

Annual report (Form 10-K)

Costco 10-K for FY2026

Filing excerpt

Digitally-enabled sales, which represents sales that are initiated through a digital device, whether fulfilled through a warehouse or distribution center, as well as Costco Travel, represented 11% of total net sales in 2026.

sec.gov/Archives/edgar/data/909832/000090983226000093/cost-20260830.htmRead the full source

Other signals in this filing (10)

Extracted by Autobound

From the Signal API record
Signal
10-K: Channel shift

What this signalsFilings often name leadership changes, deals and spending plans.

Period
FY2026
Fiscal year end
08/30
Filed
Oct 6, 2026

Latest 10-K at other companies

The full record

From the Signal API record

Numbers

Percent
11% (Digitally-enabled sales as a percentage of total net sales in 2026)

Details

CIK
909832
Accession number
0000909832-26-000093
Timeframe
Current year
Filing year
2026
Why it matters
New channel tools needed
Signal category
Market

Topics and mentions

Technologies

  • e-commerce

Regions named

  • U.S.
  • Canada
  • U.K.
  • Australia

Extraction

Confidence
High
Relevance
80%
Sentiment
Positive
Detected
Oct 13, 2026
signal_type
sec-10k
signal_subtype
channelShift

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The API returns more than this page shows

This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/47ac1ca5-432f-4b31-b626-50dfb627e97c returns this record as JSON. POST /v1/companies/enrich returns every signal for costco.com.

{
  "signal_id": "47ac1ca5-432f-4b31-b626-50dfb627e97c",
  "signal_type": "sec-10k",
  "signal_subtype": "channelShift",
  "detected_at": "2026-10-13T07:05:00.041+00:00",
  "company": {
    "name": "Costco",
    "domain": "costco.com"
  },
  "data": {
    "detail": "With 11% of revenue now coming from digital channels, including e-commerce and Costco Travel, there is a clear strategic focus on expanding online operations. The recent appointment of a new Chief Information and Digital Officer reinforces this push, creating opportunities for vendors in e-commerce platforms, digital marketing, and supply chain logistics for online fulfillment.",
    "metrics": {
      "pct": 0.11,
      "timeframe": "current_year",
      "pct_context": "Digitally-enabled sales as a percentage of total net sales in 2026"
    },
    "summary": "Digitally-enabled sales grew to represent 11% of total net sales in 2026.",
    "excerpts": "Digitally-enabled sales, which represents sales that are initiated through a digital device, whether fulfilled through a warehouse or distribution center, as well as Costco Travel, represented 11% of total net sales in 2026.",
    "relevance": 0.8,
    "sentiment": "positive",
    "confidence": "high",
    "source_url": "https://www.sec.gov/Archives/edgar/data/909832/000090983226000093/cost-20260830.htm",
    "filing_date": "2026-10-06",
    "filing_year": 2026,
    "fiscal_year_end": "08/30",
    "sales_relevance": "New channel tools needed",
    "signal_category": "market",
    "regions_mentioned": [
      "U.S.",
      "Canada",
      "U.K.",
      "Australia"
    ],
    "technologies_mentioned": [
      "e-commerce"
    ]
  }
}

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