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CVSLaunch

CVS Pharmacy® launches Home Team Heroes contest to celebrate youth soccer players

What happened

CVS Pharmacy has launched a nationwide contest called Home Team Heroes to recognize youth soccer players who are making a positive impact in their communities.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

Grand prize winners will receive a grant to their non-profit soccer organization and a photo feature on limited-edition packaging for select Well Market ® snacks WOONSOCKET, R.I., Aug. 25, 2026 /PRNewswire/ -- CVS Pharmacy ® , the retail division of CVS Health ® (NYSE: CVS ), today announced the launch of its Home Team Heroes contest, a new, nationwide initiative that's designed to recognize youth soccer players who are making a meaningful difference in their communities. The contest, which is an extension of CVS Health's ongoing, multi-year commitment to strengthening its communities through soccer, is now accepting nominations for soccer athletes ages 7-15 who exemplify leadership, service and positive community impact, both on and off the pitch. Two grand prize winners will be awarded a $25,000 grant in their name to their non-profit soccer organization, and their photo will also be featured on packaging for select Well Market ® snacks, CVS Pharmacy's store brand consumables line. The limited-edition winners' packaging will be available in select CVS Pharmacy stores next year. Additionally, the grand prize winners will receive a block party for their team at a nearby CVS Pharmacy location. CVS will also select two runner-up winners, who will receive a $10,000 grant to their non-profit soccer organization. "The Home Team Heroes contest exemplifies CVS Health's commitment...

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Extracted by Autobound

From the Signal API record
Event
Launch

What this signalsA launch often needs new go-to-market and support spend.

Product
Home Team Heroes
Takes effect
Aug 25, 2026
Location
Woonsocket, Rhode Island, United States

The full record

From the Signal API record

Topics and mentions

Product tags

  • marketing
  • campaigns

Extraction

Confidence
90%
Detected
Aug 25, 2026
signal_type
news
signal_subtype
launches

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/5e7a9efd-d95a-f356-d9dd-04e3a63a2e47 returns this record as JSON. POST /v1/companies/enrich returns every signal for cvs.com.

{
  "signal_id": "5e7a9efd-d95a-f356-d9dd-04e3a63a2e47",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-08-25T13:00:00+00:00",
  "company": {
    "name": "CVS",
    "domain": "cvs.com"
  },
  "data": {
    "url": "https://www.prnewswire.com/news-releases/cvs-pharmacy-launches-home-team-heroes-contest-to-celebrate-youth-soccer-players-302859392.html",
    "title": "CVS Pharmacy® launches Home Team Heroes contest to celebrate youth soccer players",
    "excerpt": "Grand prize winners will receive a grant to their non-profit soccer organization and a photo feature on limited-edition packaging for select Well Market ® snacks WOONSOCKET, R.I. , Aug. 25, 2026 /PRNewswire/ -- CVS Pharmacy ® , the retail division of CVS Health ® (NYSE: CVS ), today announced the launch of its Home Team Heroes contest, a new, nationwide initiative that's designed to recognize youth soccer players who are making a meaningful difference in their communities. The contest, which is an extension of CVS Health's ongoing, multi-year commitment to strengthening its communities through soccer, is now accepting nominations for soccer athletes ages 7-15 who exemplify leadership, service and positive community impact, both on and off the pitch. Two grand prize winners will be awarded a $25,000 grant in their name to their non-profit soccer organization, and their photo will also be featured on packaging for select Well Market ® snacks, CVS Pharmacy's store brand consumables line. The limited-edition winners' packaging will be available in select CVS Pharmacy stores next year. Additionally, the grand prize winners will receive a block party for their team at a nearby CVS Pharmacy location. CVS will also select two runner-up winners, who will receive a $10,000 grant to their non-profit soccer organization. \"The Home Team Heroes contest exemplifies CVS Health's commitment to...",
    "product": "Home Team Heroes contest",
    "summary": "CVS Pharmacy has launched a nationwide contest called Home Team Heroes to recognize youth soccer players who are making a positive impact in their communities.",
    "location": "Woonsocket, RI",
    "planning": false,
    "image_url": "https://mmx.prnewswire.com/media/MS1975218/1063-482-px-2.jpg?id=OA2909887&p=facebook",
    "confidence": 0.9,
    "product_data": {
      "name": "Home Team Heroes",
      "full_text": "Home Team Heroes contest, a new, nationwide initiative that's designed to recognize youth soccer players who are making a meaningful difference in their communities",
      "fuzzy_match": false
    },
    "product_tags": [
      "marketing",
      "campaigns"
    ],
    "published_at": "2026-08-25T13:00:00Z",
    "location_data": [
      {
        "city": "Woonsocket",
        "state": "Rhode Island",
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "effective_date": "2026-08-25",
    "article_sentence": "CVS Pharmacy ® , the retail division of CVS Health ® (NYSE: CVS ), today announced the launch of its Home Team Heroes contest, a new, nationwide initiative that's designed to recognize youth soccer players who are making a meaningful difference in their communities."
  }
}

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