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DanaherSustained decline

danaher.com shows sustained decline with 3 consecutive months of decreases, down 30% overall to 230K.

Extracted by Autobound

From the Signal API record
Signal
Sustained decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
229,789
Month over month
-5.5%
3-month change
-29.6%
Global rank
183,010
Top country
US (37%)
Trend
Consecutive decline

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The full record

From the Signal API record

Numbers

Change, 3 months
-29.6%
Change, month over month
-5.5%
Digital health score
57

Details

Measured month
Dec 2025
Category
Finance/Finance
Mail visits
0
Traffic band
Developing
Direct visits
319,700
Search visits
247,767
Snapshot date
Dec 1, 2025
Social visits
79,925
Brand strength
Strong
Referral visits
135,872
AI traffic detail
No AI traffic data available.
Geo concentration
Moderately concentrated
Search dependency
Low
Consecutive months
3
Engagement quality
Moderate
Brand keyword ratio
0/0
Digital health label
Good
Brand strength detail
Strong brand recognition with 40% direct traffic. Brand keyword ratio: 0/0.
Digital health detail
Score 57: Engagement 42/100 (25%), Volume 75/100 (20%), Brand 80/100 (15%), Diversification 80/100 (15%), Rank 50/100 (15%), AI Readiness 0/100 (10%).
Social traffic detail
Moderate social traffic at 10% of total visits (~79,925 visits).
Engagement quality score
42
Geo concentration detail
Moderately concentrated traffic: US (37%), IN (12%), DE (6%).
Referral strength detail
Strong referral strength at 17% of traffic (~135,872 visits).
Search dependency detail
Low search dependency at 31% of total traffic.

Extraction

Detected
Jan 23, 2026
signal_type
seo-traffic
signal_subtype
sustainedDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/a02e814f-ef93-4f9c-bd99-1f5d4a6f757d returns this record as JSON. POST /v1/companies/enrich returns every signal for danaher.com.

{
  "signal_id": "a02e814f-ef93-4f9c-bd99-1f5d4a6f757d",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-01-23T13:39:47+00:00",
  "company": {
    "name": "Danaher",
    "domain": "danaher.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "danaher.com shows sustained decline with 3 consecutive months of decreases, down 30% overall to 230K.",
    "traffic": {
      "2025-10-01": 326406,
      "2025-11-01": 243054,
      "2025-12-01": 229789
    },
    "category": "Finance/Finance",
    "relevance": 13.1,
    "engagement": {
      "bounce_rate": 0.42,
      "pages_per_visit": 2.59,
      "avg_visit_duration_seconds": 65
    },
    "global_rank": 183010,
    "mail_visits": 0,
    "traffic_band": "developing",
    "direct_visits": 319700,
    "search_visits": 247767,
    "snapshot_date": "2025-12-01",
    "social_visits": 79925,
    "top_countries": {
      "CH": 0.05,
      "DE": 0.06,
      "GB": 0.05,
      "IN": 0.12,
      "US": 0.37
    },
    "brand_strength": "strong",
    "change_3mo_pct": -29.6,
    "change_mom_pct": -5.5,
    "referral_visits": 135872,
    "traffic_sources": {
      "mail": 0,
      "paid": 0.01,
      "direct": 0.4,
      "search": 0.31,
      "social": 0.1,
      "referral": 0.17
    },
    "ai_traffic_level": "none",
    "ai_traffic_detail": "No AI traffic data available.",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "0/0",
    "digital_health_label": "good",
    "digital_health_score": 57,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 40% direct traffic. Brand keyword ratio: 0/0.",
    "digital_health_detail": "Score 57: Engagement 42/100 (25%), Volume 75/100 (20%), Brand 80/100 (15%), Diversification 80/100 (15%), Rank 50/100 (15%), AI Readiness 0/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 10% of total visits (~79,925 visits).",
    "engagement_quality_score": 42,
    "geo_concentration_detail": "Moderately concentrated traffic: US (37%), IN (12%), DE (6%).",
    "referral_strength_detail": "Strong referral strength at 17% of traffic (~135,872 visits).",
    "search_dependency_detail": "Low search dependency at 31% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (42/100) with 42% bounce rate, 2.6 pages per visit, and 65-second average duration."
  }
}

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