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Delta10-K: AI investment

Launched beta of "Delta Concierge," an AI-powered virtual assistant for customer support.

Read at SEC EDGAR

What happened

Delta is investing in customer-facing AI to deliver real-time, personalized travel support through its mobile app.

Source

SEC EDGARFeb 10, 2026

Annual report (Form 10-K)

Delta 10-K for FY2025

Filing excerpt

In 2025, we launched the beta version of Delta Concierge, an AI-powered virtual assistant within the Delta app, which aims to deliver real-time travel support for our customers.

sec.gov/Archives/edgar/data/27904/000002790426000013/dal-20251231.htmRead the full source

Other signals in this filing (11)

Extracted by Autobound

From the Signal API record
Signal
10-K: AI investment

What this signalsFilings often name leadership changes, deals and spending plans.

Period
FY2025
Fiscal year end
12/31
Filed
Feb 10, 2026

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The full record

From the Signal API record

Details

CIK
27904
Accession number
0000027904-26-000013
Timeframe
Current year
Filing year
2026
Why it matters
Target for AI vendors
Signal category
Technology

Topics and mentions

Technologies

  • AI
  • artificial intelligence
  • virtual assistant

Extraction

Confidence
High
Relevance
90%
Sentiment
Positive
Detected
Feb 17, 2026
signal_type
sec-10k
signal_subtype
aiInvestment

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The API returns more than this page shows

This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/1fb0b024-b011-4e39-add5-df5c460e0b52 returns this record as JSON. POST /v1/companies/enrich returns every signal for delta.com.

{
  "signal_id": "1fb0b024-b011-4e39-add5-df5c460e0b52",
  "signal_type": "sec-10k",
  "signal_subtype": "aiInvestment",
  "detected_at": "2026-02-17T06:32:06.387+00:00",
  "company": {
    "name": "Delta",
    "domain": "delta.com"
  },
  "data": {
    "detail": "Delta is investing in customer-facing AI to deliver real-time, personalized travel support through its mobile app. This creates opportunities for vendors of conversational AI, customer service automation, and personalization engines to support their goal of elevating the customer experience.",
    "metrics": {
      "timeframe": "current_year"
    },
    "summary": "Launched beta of \"Delta Concierge,\" an AI-powered virtual assistant for customer support.",
    "excerpts": "In 2025, we launched the beta version of Delta Concierge, an AI-powered virtual assistant within the Delta app, which aims to deliver real-time travel support for our customers.",
    "relevance": 0.9,
    "sentiment": "positive",
    "confidence": "high",
    "source_url": "https://www.sec.gov/Archives/edgar/data/27904/000002790426000013/dal-20251231.htm",
    "filing_date": "2026-02-10",
    "filing_year": 2026,
    "fiscal_year_end": "12/31",
    "sales_relevance": "Target for AI vendors",
    "signal_category": "technology",
    "technologies_mentioned": [
      "AI",
      "artificial intelligence",
      "virtual assistant"
    ]
  }
}

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