delta.com shows sustained decline with 3 consecutive months of decreases, down 14% overall to 49M.

{
  "signal_id": "002f87d5-c224-4c30-a5e0-0572ab390318",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-10-12T07:55:16.498+00:00",
  "company": {
    "name": "Delta",
    "domain": "delta.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "delta.com shows sustained decline with 3 consecutive months of decreases, down 14% overall to 49M.",
    "traffic": {
      "2026-07-01": 57481715,
      "2026-08-01": 54328836,
      "2026-09-01": 49279479
    },
    "category": "travel_and_tourism/air_travel",
    "relevance": 31.6,
    "ai_traffic": {
      "total_visits": 196235,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 71.093
        },
        {
          "name": "claude.ai",
          "rank": 2,
          "share": 2.449
        },
        {
          "name": "gemini.google.com",
          "rank": 3,
          "share": 1.12
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.004
    },
    "engagement": {
      "bounce_rate": 0.322,
      "pages_per_visit": 5.862,
      "avg_visit_duration_seconds": 349
    },
    "global_rank": 682,
    "mail_visits": 2266856,
    "country_rank": 172,
    "top_keywords": [
      {
        "cpc": 0.33,
        "name": "delta",
        "volume": 2304250,
        "estimated_value": 2170020
      },
      {
        "cpc": 0.49,
        "name": "delta airlines",
        "volume": 815210,
        "estimated_value": 1074780
      },
      {
        "cpc": 0.59,
        "name": "delta air lines",
        "volume": 26310,
        "estimated_value": 144650
      },
      {
        "cpc": 0.47,
        "name": "delta flights",
        "volume": 100370,
        "estimated_value": 111120
      },
      {
        "cpc": 0.96,
        "name": "delta careers",
        "volume": 41170,
        "estimated_value": 107680
      }
    ],
    "traffic_band": "major",
    "category_rank": 3,
    "direct_visits": 24984696,
    "search_visits": 15079521,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 788472,
    "top_countries": {
      "CA": 0.01,
      "GB": 0.007,
      "JP": 0.005,
      "MX": 0.004,
      "US": 0.927
    },
    "website_title": "Delta Air Lines | Flights & Plane Tickets + Hotels & Cars",
    "brand_strength": "strong",
    "change_3mo_pct": -14.3,
    "change_mom_pct": -9.3,
    "referral_visits": 2217577,
    "traffic_sources": {
      "mail": 0.046,
      "paid": 0,
      "direct": 0.507,
      "search": 0.306,
      "social": 0.016,
      "referral": 0.045
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.4% (~196,235 visits). Top: chatgpt.com (71%), claude.ai (2%), gemini.google.com (1%), perplexity.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "5/5",
    "website_description": "delta air lines, a leader in domestic and international travel, offers airline tickets & flights to over 300 destinations in 60 countries. book direct at delta.com.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 80,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 51% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 80: Engagement 93/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 4/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~788,472 visits).",
    "engagement_quality_score": 93,
    "geo_concentration_detail": "Highly concentrated traffic: US (93%), CA (1%), GB (1%).",
    "referral_strength_detail": "Weak referral strength at 5% of traffic (~2,217,577 visits).",
    "search_dependency_detail": "Low search dependency at 31% of total traffic.",
    "engagement_quality_detail": "High engagement (93/100) with 32% bounce rate, 5.9 pages per visit, and 349-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/002f87d5-c224-4c30-a5e0-0572ab390318 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"delta.com","limit":20}'