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Denny'sLaunch

Style that sticks: Restaurant chain to sell sneakers made with syrup

What happened

Denny’s Corp. launched Sticky Kicks on Dec 10th '25.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

Style that sticks: restaurant chain to sell sneakers made with syrup. A popular restaurant chain is expanding into an unlikely retail category: footwear. Denny's announced Wednesday that it is launching "Sticky Kicks," the first sneakers filled with real Denny's syrup. The yellow, red and gold high-top shoes will debut on Dec. 17 in honor of National Maple Syrup Day. "Sticky Kicks are impractical, unnecessary and completely over the top, which is exactly why we love them," said Ellie Doty, senior vice president and chief brand officer at Denny's. "At Denny's, syrup isn't just something we serve. It's part of who we are. It's our golden thread. So, it only makes sense we'd be the first to turn it into fashion." While it may sound like an extra early April Fools' Day joke, Denny's insists the limited-edition streetwear is the real deal. The sneakers were made in collaboration with footwear artist and designer Mache to "pay tribute to the sweet stuff that makes every Grand Slam (breakfast) irresistible." According to a news release, the syrup is embedded inside a clear, sealed panel displaying the "maple magic" condiment. The sugary flex complements the shoes' golden syrup-colored patent leather with tumbled yellow accents featuring the iconic Denny's logo. However, the diner chain did issue a warning to customers: "Do not puncture the shoes or eat the syrup from the...

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Extracted by Autobound

From the Signal API record
Event
Launch

What this signalsA launch often needs new go-to-market and support spend.

Product
Sticky Kicks
Takes effect
Dec 10, 2025

The full record

From the Signal API record

Details

Category
Launches

Extraction

Confidence
91%
Detected
Dec 12, 2025
signal_type
news
signal_subtype
launches

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/4afca2e1-483b-47a5-a1a2-c569f247045c returns this record as JSON. POST /v1/companies/enrich returns every signal for dennys.com.

{
  "signal_id": "4afca2e1-483b-47a5-a1a2-c569f247045c",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2025-12-12T13:47:10+00:00",
  "company": {
    "name": "Denny's",
    "domain": "dennys.com"
  },
  "data": {
    "url": "https://www.pennlive.com/food/2025/12/style-that-sticks-restaurant-chain-to-sell-sneakers-made-with-syrup.html",
    "title": "Style that sticks: Restaurant chain to sell sneakers made with syrup",
    "excerpt": "Style that sticks: restaurant chain to sell sneakers made with syrup.\n\nA popular restaurant chain is expanding into an unlikely retail category: footwear.\n\nDenny's announced Wednesday that it is launching \"Sticky Kicks,\" the first sneakers filled with real Denny's syrup. The yellow, red and gold high-top shoes will debut on Dec. 17 in honor of National Maple Syrup Day.\n\n\"Sticky Kicks are impractical, unnecessary and completely over the top, which is exactly why we love them,\" said Ellie Doty, senior vice president and chief brand officer at Denny's. \"At Denny's, syrup isn't just something we serve. It's part of who we are. It's our golden thread. So, it only makes sense we'd be the first to turn it into fashion.\"\n\nWhile it may sound like an extra early April Fools' Day joke, Denny's insists the limited-edition streetwear is the real deal. The sneakers were made in collaboration with footwear artist and designer Mache to \"pay tribute to the sweet stuff that makes every Grand Slam (breakfast) irresistible.\"\n\nAccording to a news release, the syrup is embedded inside a clear, sealed panel displaying the \"maple magic\" condiment. The sugary flex complements the shoes' golden syrup-colored patent leather with tumbled yellow accents featuring the iconic Denny's logo.\n\nHowever, the diner chain did issue a warning to customers: \"Do not puncture the shoes or eat the syrup from the shoes...",
    "product": "Sticky Kicks",
    "summary": "Denny’s Corp. launched Sticky Kicks on Dec 10th '25.",
    "category": "launches",
    "found_at": "2025-12-12T13:47:10Z",
    "planning": false,
    "image_url": "https://www.pennlive.com/resizer/v2/6LVVNC6ZQFC7XO2G2N7MW7NU7U.jpg?auth=5a5ed5042d3d3758ffc96515c3f0da72c0dc46ab2227456ccb4df1ad4efe614a&width=1280&smart=true&quality=90",
    "confidence": 0.9108,
    "product_data": {
      "name": "Sticky Kicks",
      "full_text": "Sticky Kicks",
      "fuzzy_match": false
    },
    "published_at": "2025-12-12T13:47:10Z",
    "effective_date": "2025-12-10",
    "article_sentence": "Denny's announced Wednesday that it is launching \"Sticky Kicks,\" the first sneakers filled with real Denny's syrup."
  }
}

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