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Deutsche TelekomPartnership

MagentaTV: Four more years of DBB, Cologne brings the doubleheader in August

What happened

Deutsche Telekom has extended its media partnership with the German Basketball Federation (DBB) until the end of 2029, keeping DBB's content package on its MagentaTV and MagentaSport platforms.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

News. For basketball fans, a central TV offering will remain in one place long-term: Deutsche Telekom and the German Basketball Federation are extending their media partnership until the end of 2029. This means the DBB package remains anchored with MagentaTV and MagentaSport. The package includes the most important friendly and test matches of the German women's and men's national teams, as well as tournaments like the Supercup. MagentaTV and MagentaSport will continue to broadcast these matches live and free of charge. In addition to live games, the agreement also includes exclusive rights for cinematic accompaniment outside of game operations. This will create content around the team environment, preparation, and the daily lives of the national players. Dorothea Jacob, VP Proposition & Content MagentaTV, says: "We are continuing a very successful path long-term. The cooperation with the DBB documents how two partners can develop a sport to greater prestige and popularity at a top level. MagentaTV sees itself as an innovative companion to German basketball. The fact that we have managed so well together up to this point gives us great confidence for the coming years. Therefore, a big thank you for these first eight years to the DBB". A special date is set for August 27 in Cologne, when MagentaSport will show a doubleheader live and free of charge. At 4:30 PM, the women's...

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Extracted by Autobound

From the Signal API record
Event
Partnership

What this signalsA new partnership often opens integration and co-selling work.

Location
Germany

Companies

  • German Basketball FederationPartnerbasketball-bund.de

More partnership signals at other companies

The full record

From the Signal API record

Extraction

Confidence
90%
Detected
Aug 26, 2026
signal_type
news
signal_subtype
partners_with

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/f6aec4c5-b997-4b07-d49a-32dc59865564 returns this record as JSON. POST /v1/companies/enrich returns every signal for telekom.com.

{
  "signal_id": "f6aec4c5-b997-4b07-d49a-32dc59865564",
  "signal_type": "news",
  "signal_subtype": "partners_with",
  "detected_at": "2026-08-26T12:08:56+00:00",
  "company": {
    "name": "Deutsche Telekom",
    "domain": "telekom.com"
  },
  "data": {
    "url": "https://www.wochenblatt-reporter.de/c-sport/magentatv-vier-jahre-laenger-dbb-koeln-bringt-den-doubleheader-im-august_a862894",
    "title": "MagentaTV: Four more years of DBB, Cologne brings the doubleheader in August - Wochenblatt Reporter",
    "excerpt": "News. For basketball fans, a central TV offering will remain in one place long-term: Deutsche Telekom and the German Basketball Federation are extending their media partnership until the end of 2029. This means the DBB package remains anchored with MagentaTV and MagentaSport. The package includes the most important friendly and test matches of the German women's and men's national teams, as well as tournaments like the Supercup. MagentaTV and MagentaSport will continue to broadcast these matches live and free of charge. In addition to live games, the agreement also includes exclusive rights for cinematic accompaniment outside of game operations. This will create content around the team environment, preparation, and the daily lives of the national players.\nDorothea Jacob, VP Proposition & Content MagentaTV, says: \"We are continuing a very successful path long-term. The cooperation with the DBB documents how two partners can develop a sport to greater prestige and popularity at a top level. MagentaTV sees itself as an innovative companion to German basketball. The fact that we have managed so well together up to this point gives us great confidence for the coming years. Therefore, a big thank you for these first eight years to the DBB\".\nA special date is set for August 27 in Cologne, when MagentaSport will show a doubleheader live and free of charge. At 4:30 PM, the women's...",
    "summary": "Deutsche Telekom has extended its media partnership with the German Basketball Federation (DBB) until the end of 2029, keeping DBB's content package on its MagentaTV and MagentaSport platforms.",
    "location": "Germany",
    "planning": false,
    "image_url": "https://media04.wochenblatt-reporter.de/article/2026/08/26/4/1810354_XXL.webp",
    "confidence": 0.9,
    "published_at": "2026-08-26T12:08:56Z",
    "location_data": [
      {
        "region": "Western Europe",
        "country": "Germany",
        "continent": "Europe",
        "fuzzy_match": false
      }
    ],
    "article_sentence": "For basketball fans, a central TV offering will remain in one place long-term: Deutsche Telekom and the German Basketball Federation are extending their media partnership until the end of 2029.",
    "related_company_name": "German Basketball Federation",
    "related_company_domain": "basketball-bund.de"
  }
}

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