MagentaTV: Four more years of DBB, Cologne brings the doubleheader in August
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News. For basketball fans, a central TV offering will remain in one place long-term: Deutsche Telekom and the German Basketball Federation are extending their media partnership until the end of 2029. This means the DBB package remains anchored with MagentaTV and MagentaSport. The package includes the most important friendly and test matches of the German women's and men's national teams, as well as tournaments like the Supercup. MagentaTV and MagentaSport will continue to broadcast these matches live and free of charge. In addition to live games, the agreement also includes exclusive rights for cinematic accompaniment outside of game operations. This will create content around the team environment, preparation, and the daily lives of the national players. Dorothea Jacob, VP Proposition & Content MagentaTV, says: "We are continuing a very successful path long-term. The cooperation with the DBB documents how two partners can develop a sport to greater prestige and popularity at a top level. MagentaTV sees itself as an innovative companion to German basketball. The fact that we have managed so well together up to this point gives us great confidence for the coming years. Therefore, a big thank you for these first eight years to the DBB". A special date is set for August 27 in Cologne, when MagentaSport will show a doubleheader live and free of charge. At 4:30 PM, the women's...
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