DiageoTraffic surgeJul 16, 2026

diageo.com traffic surged 26% to 434K monthly visits.

What happened

Minimal AI traffic at 0.4% (~1,574 visits). Top: chatgpt.com (100%).

Extracted by Autobound

From the Signal API record

Signal: Traffic surge

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits: 434,214
Month over month: +26.1%
3-month change: +18.3%
Global rank: 123,548
Top country: US (21%)
Trend: Fluctuating

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The full record

From the Signal API record

Numbers

Country rank: 68,415
Category rank: 217
Change, 3 months: +18.3%
Change, month over month: +26.1%
Digital health score: 48

Details

Measured month: Jun 2026
Category: food_and_drink/beverages
Mail visits: 7,382
Traffic band: Developing
Direct visits: 130,698
Search visits: 159,357
Small website: No
Snapshot date: Jun 1, 2026
Social visits: 6,513
Website title: FAQs
Brand strength: Moderate
Referral visits: 39,948
AI traffic level: Minimal
AI traffic detail: Minimal AI traffic at 0.4% (~1,574 visits). Top: chatgpt.com (100%).
Geo concentration: Diversified
Consecutive months: 1
Engagement quality: Low
Brand keyword ratio: 4/5
Website description: with over 200 brands sold in nearly 180 countries, diageo is driven to be the world’s best brand builder, leading the way in premium drinks.
Country rank country: US
Digital health label: Fair
Social traffic level: Low
Brand strength detail: Moderate brand recognition with 30% direct traffic. Brand keyword ratio: 4/5.
Digital health detail: Score 48: Engagement 30/100 (25%), Volume 75/100 (20%), Brand 60/100 (15%), Diversification 60/100 (15%), Rank 50/100 (15%), AI Readiness 4/100 (10%).

Extraction

Detected: Jul 16, 2026
signal_type: seo-traffic
signal_subtype: trafficSurge

Use this data

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

linkedin_urlValue in the API
industriesValue in the API
employee_count_lowValue in the API
employee_count_highValue in the API
revenueValue in the API
descriptionValue in the API

Signal

signal_nameValue in the API
associationValue in the API

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Show the full JSONThe record on this page and the API request

GET /v1/signals/b82aed0e-290d-4010-a647-40893dafe13d returns this record as JSON. POST /v1/companies/enrich returns every signal for diageo.com.

{
  "signal_id": "b82aed0e-290d-4010-a647-40893dafe13d",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficSurge",
  "detected_at": "2026-07-16T06:12:02.996+00:00",
  "company": {
    "name": "Diageo",
    "domain": "diageo.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "diageo.com traffic surged 26% to 434K monthly visits.",
    "traffic": {
      "2026-04-01": 367115,
      "2026-05-01": 344419,
      "2026-06-01": 434214
    },
    "category": "food_and_drink/beverages",
    "relevance": 60,
    "ai_traffic": {
      "total_visits": 1574,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 100
        }
      ],
      "traffic_share": 0.004
    },
    "engagement": {
      "bounce_rate": 0.504,
      "pages_per_visit": 1.938,
      "avg_visit_duration_seconds": 48
    },
    "global_rank": 123548,
    "mail_visits": 7382,
    "country_rank": 68415,
    "top_keywords": [
      {
        "cpc": 1.64,
        "name": "diageo",
        "volume": 61670,
        "estimated_value": 24270
      },
      {
        "cpc": 0.69,
        "name": "diageo careers",
        "volume": 2190,
        "estimated_value": 1720
      },
      {
        "cpc": 0.18,
        "name": "diageo brands",
        "volume": 2760,
        "estimated_value": 1310
      },
      {
        "cpc": 0.7,
        "name": "smirnoff",
        "volume": 91020,
        "estimated_value": 890
      },
      {
        "cpc": 2.42,
        "name": "diageo co",
        "volume": 2630,
        "estimated_value": 840
      }
    ],
    "traffic_band": "developing",
    "category_rank": 217,
    "direct_visits": 130698,
    "search_visits": 159357,
    "small_website": false,
    "snapshot_date": "2026-06-01T00:00:00+00:00",
    "social_visits": 6513,
    "top_countries": {
      "GB": 0.103,
      "HU": 0.039,
      "IE": 0.039,
      "IN": 0.079,
      "US": 0.212
    },
    "website_title": "FAQs",
    "brand_strength": "moderate",
    "change_3mo_pct": 18.3,
    "change_mom_pct": 26.1,
    "referral_visits": 39948,
    "traffic_sources": {
      "mail": 0.017,
      "paid": 0,
      "direct": 0.301,
      "search": 0.367,
      "social": 0.015,
      "referral": 0.092
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.4% (~1,574 visits). Top: chatgpt.com (100%).",
    "geo_concentration": "diversified",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 1,
    "engagement_quality": "low",
    "brand_keyword_ratio": "4/5",
    "website_description": "with over 200 brands sold in nearly 180 countries, diageo is driven to be the world’s best brand builder, leading the way in premium drinks.",
    "country_rank_country": "US",
    "digital_health_label": "fair",
    "digital_health_score": 48,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 30% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 48: Engagement 30/100 (25%), Volume 75/100 (20%), Brand 60/100 (15%), Diversification 60/100 (15%), Rank 50/100 (15%), AI Readiness 4/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~6,513 visits).",
    "engagement_quality_score": 30,
    "geo_concentration_detail": "Diversified traffic: US (21%), GB (10%), IN (8%).",
    "referral_strength_detail": "Moderate referral strength at 9% of traffic (~39,948 visits).",
    "search_dependency_detail": "Moderate search dependency at 37% of total traffic.",
    "engagement_quality_detail": "Low engagement (30/100) with 50% bounce rate, 1.9 pages per visit, and 48-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/b82aed0e-290d-4010-a647-40893dafe13d \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"diageo.com","limit":20}'

Long text fields are shortened on this page.

Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.