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DuPontTraffic snapshot

dupont.com received 425K monthly visits with traffic from 5 countries.

What happened

Emerging AI traffic at 1.2% (~5,145 visits). Top: chatgpt.com (94%), gemini.google.com (5%), claude.ai (1%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
424,960
Month over month
+11.9%
3-month change
-3.3%
Global rank
105,620
Top country
US (42%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
47,675
Category rank
18
Change, 3 months
-3.3%
Change, month over month
+11.9%
Digital health score
55

Details

Measured month
Jun 2026
Category
heavy_industry_and_engineering/chemical_industry
Mail visits
5,949
Traffic band
Developing
Direct visits
98,166
Search visits
230,328
Small website
No
Snapshot date
Jun 1, 2026
Social visits
28,472
Website title
DuPont
Brand strength
Moderate
Referral visits
40,796
AI traffic level
Emerging
AI traffic detail
Emerging AI traffic at 1.2% (~5,145 visits). Top: chatgpt.com (94%), gemini.google.com (5%), claude.ai (1%).
Geo concentration
Moderately concentrated
Search dependency
High
Consecutive months
1
Brand keyword ratio
2/5
Website description
DuPont is a leading solutions provider for healthcare, water, and a broad range of industrial segments, powered by high-performance engineered products, leading-edge application development, and top-tier manufacturing.
Country rank country
US
Digital health label
Good
Brand strength detail
Moderate brand recognition with 23% direct traffic. Brand keyword ratio: 2/5.
Digital health detail
Score 55: Engagement 50/100 (25%), Volume 75/100 (20%), Brand 46/100 (15%), Diversification 80/100 (15%), Rank 50/100 (15%), AI Readiness 12/100 (10%).
Social traffic detail
Moderate social traffic at 7% of total visits (~28,472 visits).

Extraction

Detected
Jul 16, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/a176e1e4-9626-4767-ba69-937cdc4df447 returns this record as JSON. POST /v1/companies/enrich returns every signal for dupont.com.

{
  "signal_id": "a176e1e4-9626-4767-ba69-937cdc4df447",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-07-16T05:52:20.023+00:00",
  "company": {
    "name": "DuPont",
    "domain": "dupont.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "dupont.com received 425K monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-04-01": 439330,
      "2026-05-01": 379922,
      "2026-06-01": 424960
    },
    "category": "heavy_industry_and_engineering/chemical_industry",
    "relevance": 28.5,
    "ai_traffic": {
      "total_visits": 5145,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 94.165
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 5.332
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 0.503
        }
      ],
      "traffic_share": 0.012
    },
    "engagement": {
      "bounce_rate": 0.413,
      "pages_per_visit": 2.987,
      "avg_visit_duration_seconds": 108
    },
    "global_rank": 105620,
    "mail_visits": 5949,
    "country_rank": 47675,
    "top_keywords": [
      {
        "cpc": 1.26,
        "name": "dupont",
        "volume": 63860,
        "estimated_value": 15090
      },
      {
        "cpc": 0.77,
        "name": "tyvek",
        "volume": 30980,
        "estimated_value": 1330
      },
      {
        "cpc": 0.86,
        "name": "dupont careers",
        "volume": 710,
        "estimated_value": 990
      },
      {
        "cpc": 0.86,
        "name": "great stuff",
        "volume": 1660,
        "estimated_value": 980
      },
      {
        "cpc": 2.92,
        "name": "dupoint",
        "volume": 2660,
        "estimated_value": 820
      }
    ],
    "traffic_band": "developing",
    "category_rank": 18,
    "direct_visits": 98166,
    "search_visits": 230328,
    "small_website": false,
    "snapshot_date": "2026-06-01T00:00:00+00:00",
    "social_visits": 28472,
    "top_countries": {
      "BR": 0.038,
      "CA": 0.058,
      "ID": 0.033,
      "IN": 0.055,
      "US": 0.415
    },
    "website_title": "DuPont",
    "brand_strength": "moderate",
    "change_3mo_pct": -3.3,
    "change_mom_pct": 11.9,
    "referral_visits": 40796,
    "traffic_sources": {
      "mail": 0.014,
      "paid": 0,
      "direct": 0.231,
      "search": 0.542,
      "social": 0.067,
      "referral": 0.096
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 1.2% (~5,145 visits). Top: chatgpt.com (94%), gemini.google.com (5%), claude.ai (1%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "high",
    "consecutive_months": 1,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "2/5",
    "website_description": "DuPont is a leading solutions provider for healthcare, water, and a broad range of industrial segments, powered by high-performance engineered products, leading-edge application development, and top-tier manufacturing.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 55,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Moderate brand recognition with 23% direct traffic. Brand keyword ratio: 2/5.",
    "digital_health_detail": "Score 55: Engagement 50/100 (25%), Volume 75/100 (20%), Brand 46/100 (15%), Diversification 80/100 (15%), Rank 50/100 (15%), AI Readiness 12/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 7% of total visits (~28,472 visits).",
    "engagement_quality_score": 50,
    "geo_concentration_detail": "Moderately concentrated traffic: US (42%), CA (6%), IN (6%).",
    "referral_strength_detail": "Moderate referral strength at 10% of traffic (~40,796 visits).",
    "search_dependency_detail": "High search dependency at 54% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (50/100) with 41% bounce rate, 3 pages per visit, and 108-second average duration."
  }
}

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