Edward Jones offers Carefull fraud protection free to clients.
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Edward Jones offers Carefull fraud protection free to clients. The St. Louis firm made a minority investment in Carefull through Edward Jones Ventures; nearly one in four Americans reported being victims of fraud, research shows. Davis Janowski, Senior Technology Editor, Wealth Management June 24, 2026 Edward Jones announced a commercial relationship with Carefull to provide all U.S. clients with a complimentary digital protection platform designed to help individuals and families protect against financial fraud, identity theft and scams. The St. Louis-based firm also made a minority investment in Carefull through Edward Jones Ventures, its capital venture arm, though the amount and terms of the transaction were not disclosed. "Protecting wealth today means protecting people, especially during moments of vulnerability," said David Gunn, head of U.S. and Canada business units at Edward Jones in a prepared statement. "Edward Jones' move to provide Carefull at no cost to clients nationwide reflects a major shift in the industry: financial safety is no longer a nice-to-have, it is becoming central to how firms support families, protect relationships and preserve financial confidence," said Todd Rovak, co-founder at Carefull. Nearly one in four Americans reported being victims of fraud, and almost half said they've either experienced it themselves or know someone who has...
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