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Financial advisors report that Edward Jones's proprietary Bridge Builder funds cannot be transferred out of their advisory programs, forcing clients who switch advisors to liquidate their holdings...

What happened

Financial advisors report that Edward Jones's proprietary Bridge Builder funds cannot be transferred out of their advisory programs, forcing clients who switch advisors to liquidate their holdings and potentially incur significant capital gains taxes, a practice seen as a client lock-in tactic.

Source

RedditSep 24, 2026By u/Effective_East_1587

r/CFP

Anyone dealt with Bridge Builder funds when moving a client from Edward Jones?

upvotes
19
comments
29

Post

Highlighted: the lines this signal was extracted from

Ran into this recently and honestly was a little surprised. From what I understand, Bridge Builder funds can't be held outside Edward Jones advisory programs, so if a client leaves, they can't transfer it. They have to sell or keep those funds with EJ. In an IRA, whatever. In a taxable account that's a real problem. Someone who's been in these funds for 10+ years could be sitting on a big gain and get stuck with the tax bill just for switching advisors.. A few things I'm wondering: Is this actually explained to clients before they buy these in a taxable account? Does the EJ advisor bring it up at the time, or is it just buried somewhere in the program disclosures? Has anyone worked with a client with big embedded gains in these? What did you end up doing? How are other people thinking about this from a fiduciary standpoint? Putting non-portable proprietary funds in a taxable account when there are plenty of portable alternatives seems hard to justify…

Also quoted as evidence

  • From what I understand, Bridge Builder funds can't be held outside Edward Jones advisory programs, so if a client leaves, they can't transfer it. They have to sell or keep those funds with EJ .

    From the post

  • [comment u/MikeyDabs414] The conversation to liquidate is thankfully a lot easier when you show the client how 1. Shitty and 2. Expensive the Bridge Builder funds are. Terrible product thats clearly only used to fuck with transfers.

reddit.com/r/CFP/comments/1worgce/anyone_dealt_with_bridge_builder_fu...Read the full source

Comments on the post

5 of 29 comments
  • “IMO it should be against the rules to use proprietary funds in taxable accounts. Instead FINRA focus's on things that make our lives hard....”

    u/FunCap554575 points · Sep 24, 2026View

  • “Do they explain that? No. And, why would they explain it? They dont expect their clients to acat. Same goes for Ameriprise "multimanager" funds and JPM "six circles." These are big box BD tactics to fuck with client transfers. How do you deal with it? Explain it before liquidation. No ways around it, attack it head on. If there are a ton of gains, there isnt anything you can do. What do I thin”

    u/Ill_Age694537 points · Sep 24, 2026View

  • “Fidelity does the same thing with their portfolio advisory solutions. They have strategic advisors funds which require a client call in to sell”

    u/testtest9999933 points · Sep 24, 2026View

  • “To make it worse, they automatically liquidate the positions upon a transfer request, as opposed to an ineligible position rejection. No client authorization resulting in capital gains. Counter to another response, I have first hand experience with notable gains.”

    u/Wasepp8 points · Sep 24, 2026View

  • “Ask that proprietary funds stay, do not liquidate. Remove them from fee billing. Get a cost basis report. Quarterly TLH/TGH as able across the funds that came and those that stayed. It’s their way of scaring people into staying when they want to leave, “you’ll gave a big tax bill if you leave.” Same shit with NW Mutual, thrivent, Fidelity… If you see that, make sure the ACAT has an LOI”

    u/bandznbooze5 points · Sep 24, 2026View

Extracted by Autobound

From the Signal API record
Signal
Customer feedback

What this signalsUser posts often show product pain before it reaches reviews or churn.

Subreddit
r/CFP
Stage
Switching

Companies

  • AmeripriseAlso named
  • JPMorgan ChaseAlso named
  • FidelityAlso named
  • Northwestern MutualAlso named
  • ThriventAlso named

The full record

From the Signal API record

Numbers

Mentions
1

Details

Timing
Ongoing state
Category
Features
Virality
Somewhat high
Post kind
Text
Prominence
Core
Company's role
Vendor
Content warning
Profanity in quotes

Topics and mentions

Topics

  • proprietary funds
  • asset transfer
  • client retention
  • tax implications
  • financial advisory

Flair

  • Investments

Products named

  • Bridge Builder funds

Extraction

Sentiment
Negative
Detected
Sep 24, 2026
signal_type
reddit-company
signal_subtype
customerFeedback

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Signal

  • signal_nameValue in the API
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Show the full JSONThe record on this page and the API request

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{
  "signal_id": "6d338e9b-4bad-5b4f-afb4-ec018d3f43ee",
  "signal_type": "reddit-company",
  "signal_subtype": "customerFeedback",
  "detected_at": "2026-09-24T03:59:59+00:00",
  "company": {
    "name": "Edward Jones",
    "domain": "edwardjones.com"
  },
  "data": {
    "nsfw": false,
    "stage": "switching",
    "awards": 0,
    "timing": "ongoing_state",
    "topics": [
      "proprietary funds",
      "asset transfer",
      "client retention",
      "tax implications",
      "financial advisory"
    ],
    "post_id": "1worgce",
    "summary": "Financial advisors report that Edward Jones's proprietary Bridge Builder funds cannot be transferred out of their advisory programs, forcing clients who switch advisors to liquidate their holdings and potentially incur significant capital gains taxes, a practice seen as a client lock-in tactic.",
    "category": "features",
    "comments": [
      {
        "url": "https://www.reddit.com/r/CFP/comments/1worgce/comment/pbpe5z0/",
        "depth": 0,
        "score": 75,
        "author": "FunCap5545",
        "excerpt": "IMO it should be against the rules to use proprietary funds\n\n in taxable accounts. Instead FINRA focus's on things that make our lives hard....",
        "posted_at": "2026-09-24T04:18:18.000Z",
        "author_url": "https://www.reddit.com/user/FunCap5545/"
      },
      {
        "url": "https://www.reddit.com/r/CFP/comments/1worgce/comment/pbpefq7/",
        "depth": 0,
        "score": 37,
        "author": "Ill_Age6945",
        "excerpt": "Do they explain that? No. And, why would they explain it? They dont expect their clients to acat. Same goes for Ameriprise \"multimanager\" funds and JPM \"six circles.\" These are big box BD tactics to fuck with client transfers.\n\n How do you deal with it? Explain it before liquidation. No ways around it, attack it head on. If there are a ton of gains, there isnt anything you can do.\n\n What do I thin",
        "posted_at": "2026-09-24T04:20:11.000Z",
        "author_url": "https://www.reddit.com/user/Ill_Age6945/"
      },
      {
        "url": "https://www.reddit.com/r/CFP/comments/1worgce/comment/pbpdmd0/",
        "depth": 0,
        "score": 33,
        "author": "testtest99999",
        "excerpt": "Fidelity does the same thing with their portfolio advisory solutions. They have strategic advisors funds which require a client call in to sell",
        "posted_at": "2026-09-24T04:14:31.000Z",
        "author_url": "https://www.reddit.com/user/testtest99999/"
      },
      {
        "url": "https://www.reddit.com/r/CFP/comments/1worgce/comment/pbpkckj/",
        "depth": 0,
        "score": 8,
        "author": "Wasepp",
        "excerpt": "To make it worse, they automatically liquidate the positions upon a transfer request, as opposed to an ineligible position rejection. No client authorization resulting in capital gains. Counter to another response, I have first hand experience with notable gains.",
        "posted_at": "2026-09-24T05:02:51.000Z",
        "author_url": "https://www.reddit.com/user/Wasepp/"
      },
      {
        "url": "https://www.reddit.com/r/CFP/comments/1worgce/comment/pbrd5p8/",
        "depth": 0,
        "score": 5,
        "author": "bandznbooze",
        "excerpt": "Ask that proprietary funds stay, do not liquidate.\n\n Remove them from fee billing.\n\n Get a cost basis report.\n\n Quarterly TLH/TGH as able across the funds that came and those that stayed.\n\n It’s their way of scaring people into staying when they want to leave, “you’ll gave a big tax bill if you leave.”\n\n Same shit with NW Mutual, thrivent, Fidelity…\n\n If you see that, make sure the ACAT has an LOI",
        "posted_at": "2026-09-24T13:02:20.000Z",
        "author_url": "https://www.reddit.com/user/bandznbooze/"
      },
      {
        "url": "https://www.reddit.com/r/CFP/comments/1worgce/comment/pbssrix/",
        "depth": 0,
        "score": 4,
        "author": "MikeyDabs414",
        "excerpt": "The conversation to liquidate is thankfully a lot easier when you show the client how 1. Shitty and 2. Expensive the Bridge Builder funds\n\n are. Terrible product thats clearly only used to fuck with transfers.",
        "posted_at": "2026-09-24T16:49:01.000Z",
        "author_url": "https://www.reddit.com/user/MikeyDabs414/"
      },
      {
        "url": "https://www.reddit.com/r/CFP/comments/1worgce/comment/pbwwwn9/",
        "depth": 0,
        "score": 2,
        "author": "ChaseBrownLover",
        "excerpt": "Do people actually assume EJ advisors act as fiduciaries?",
        "posted_at": "2026-09-25T05:08:21.000Z",
        "author_url": "https://www.reddit.com/user/ChaseBrownLover/"
      },
      {
        "url": "https://www.reddit.com/r/CFP/comments/1worgce/comment/pbw53u6/",
        "depth": 0,
        "score": 1,
        "author": "Mother-Upstairs330",
        "excerpt": "no, we were never told to explain that. we were told to point out the low internal expenses ratio. I had a guy want to follow me when I went independent, but when I did my due diligence and pointed out that his forced capital gain tax was approaching 6 figures, he decided to leave it there. he didn't like it, either. the guy who got his account was giddy with the increase in his paycheck...",
        "posted_at": "2026-09-25T02:17:23.000Z",
        "author_url": "https://www.reddit.com/user/Mother-Upstairs330/"
      }
    ],
    "evidence": [
      "[post] From what I understand, Bridge Builder funds can't be held outside Edward Jones advisory programs, so if a client leaves, they can't transfer it. They have to sell or keep those funds with EJ .",
      "[post] In a taxable account that's a real problem. Someone who's been in these funds for 10+ years could be sitting on a big gain and get stuck with the tax bill just for switching advisors..",
      "[comment u/MikeyDabs414] The conversation to liquidate is thankfully a lot easier when you show the client how 1. Shitty and 2. Expensive the Bridge Builder funds are. Terrible product thats clearly only used to fuck with transfers."
    ],
    "virality": "somewhat_high",
    "post_date": "2026-09-24T03:59:59.000Z",
    "post_kind": "text",
    "post_text": "Ran into this recently and honestly was a little surprised. From what I understand, Bridge Builder funds can't be held outside Edward Jones advisory programs, so if a client leaves, they can't transfer it. They have to sell or keep those funds with EJ .\n\nIn an IRA, whatever. In a taxable account that's a real problem. Someone who's been in these funds for 10+ years could be sitting on a big gain and get stuck with the tax bill just for switching advisors..\n\nA few things I'm wondering:\n\nIs this actually explained to clients before they buy these in a taxable account? Does the EJ advisor bring it up at the time, or is it just buried somewhere in the program disclosures?\n\nHas anyone worked with a client with big embedded gains in these? What did you end up doing?\n\nHow are other people thinking about this from a fiduciary standpoint? Putting non-portable proprietary funds in a taxable account when there are plenty of portable alternatives seems hard to justify…",
    "sentiment": "negative",
    "subreddit": "CFP",
    "post_flair": [
      "Investments"
    ],
    "post_title": "Anyone dealt with Bridge Builder funds when moving a client from Edward Jones?",
    "prominence": "core",
    "source_url": "https://www.reddit.com/r/CFP/comments/1worgce/anyone_dealt_with_bridge_builder_funds_when/",
    "entity_role": "vendor",
    "post_author": "Effective_East_1587",
    "upvote_ratio": 0.8518518518518519,
    "mention_count": 1,
    "mention_surge": false,
    "subreddit_url": "https://www.reddit.com/r/CFP/",
    "total_upvotes": 19,
    "comments_total": 29,
    "total_comments": 29,
    "content_warning": "profanity_in_quotes",
    "other_companies": [
      {
        "name": "Ameriprise",
        "role": "competitor",
        "domain": "ameriprise.com"
      },
      {
        "name": "JPMorgan Chase",
        "role": "competitor",
        "domain": "jpmorganchase.com"
      },
      {
        "name": "Fidelity",
        "role": "competitor",
        "domain": "fidelity.com"
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      {
        "name": "Northwestern Mutual",
        "role": "competitor",
        "domain": "northwesternmutual.com"
      },
      {
        "name": "Thrivent",
        "role": "competitor",
        "domain": "thrivent.com"
      }
    ],
    "post_author_url": "https://www.reddit.com/user/Effective_East_1587/",
    "signal_category": "feedback",
    "comments_included": 11,
    "products_mentioned": [
      "Bridge Builder funds"
    ]
  }
}

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