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EquifaxLaunch

Equifax launches two new intelligence solutions to help businesses mitigate automated fraud

What happened

Equifax has launched a new intelligence solution, Signal Score for Email, to help businesses mitigate automated fraud.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

Equifax differentiated data enables businesses to detect account takeovers and synthetic fraud in real time ATLANTA, Sept. 23, 2026 /PRNewswire/ -- Equifax ® (NYSE: EFX ) is expanding its fraud prevention capabilities with the launch of two new intelligence solutions: Signal Score for Email and Signal Score for Device . The new Signal Scores are designed to help e-commerce retailers, financial institutions and telecommunication companies protect their digital platforms - such as online checkout lanes, new account sign-up portals and mobile ordering apps - against sophisticated fraud networks and automated threats. "Businesses can no longer rely on static snapshots of customers to stop fraud," said Ajay Guru, Senior Vice President and General Manager, Identity & Fraud Services at Equifax. "Leveraging our unique differentiated data, these new solutions are designed to deliver a trust score in real time, giving our customers a better view of a user and helping them to mitigate fraud more quickly." As digital fraud grows increasingly complex, traditional checks are no longer enough to deter automated threats because they cannot see behind the digital blind spots created by VPNs and emulators. Organizations need real-time intelligence to instantly detect sophisticated tactics like script-driven account farming, location spoofing and synthetic identity fraud before they impact...

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Extracted by Autobound

From the Signal API record
Event
Launch

What this signalsA launch often needs new go-to-market and support spend.

Product
Signal Score for Email
Takes effect
Sep 23, 2026
Location
Atlanta, Georgia, United States

The full record

From the Signal API record

Topics and mentions

Product tags

  • online technology
  • general technology
  • security
  • data

Extraction

Confidence
90%
Detected
Sep 23, 2026
signal_type
news
signal_subtype
launches

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/3699329a-3f67-4e73-18e9-01208efe6abf returns this record as JSON. POST /v1/companies/enrich returns every signal for equifax.com.

{
  "signal_id": "3699329a-3f67-4e73-18e9-01208efe6abf",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-09-23T11:40:00+00:00",
  "company": {
    "name": "Equifax",
    "domain": "equifax.com"
  },
  "data": {
    "url": "https://www.prnewswire.com/news-releases/equifax-launches-two-new-intelligence-solutions-to-help-businesses-mitigate-automated-fraud-302886565.html",
    "title": "Equifax launches two new intelligence solutions to help businesses mitigate automated fraud",
    "excerpt": "Equifax differentiated data enables businesses to detect account takeovers and synthetic fraud in real time ATLANTA , Sept. 23, 2026 /PRNewswire/ -- Equifax ® (NYSE: EFX ) is expanding its fraud prevention capabilities with the launch of two new intelligence solutions: Signal Score for Email and Signal Score for Device . The new Signal Scores are designed to help e-commerce retailers, financial institutions and telecommunication companies protect their digital platforms - such as online checkout lanes, new account sign-up portals and mobile ordering apps - against sophisticated fraud networks and automated threats. \"Businesses can no longer rely on static snapshots of customers to stop fraud ,\" said Ajay Guru, Senior Vice President and General Manager, Identity & Fraud Services at Equifax. \"Leveraging our unique differentiated data, these new solutions are designed to deliver a trust score in real time, giving our customers a better view of a user and helping them to mitigate fraud more quickly.\" As digital fraud grows increasingly complex, traditional checks are no longer enough to deter automated threats because they cannot see behind the digital blind spots created by VPNs and emulators. Organizations need real-time intelligence to instantly detect sophisticated tactics like script-driven account farming, location spoofing and synthetic identity fraud before they impact the...",
    "product": "Signal Score for Email",
    "summary": "Equifax has launched a new intelligence solution, Signal Score for Email, to help businesses mitigate automated fraud.",
    "location": "Atlanta, Georgia, USA",
    "planning": false,
    "image_url": "https://mmx.prnewswire.com/media/MS395423/Equifax_Logo_jpg-Logo.jpg?id=OA2963586&p=facebook",
    "confidence": 0.9,
    "product_data": {
      "name": "Signal Score for Email",
      "full_text": "new intelligence solutions: Signal Score for Email",
      "fuzzy_match": false
    },
    "product_tags": [
      "online_technology",
      "general_technology",
      "security",
      "data"
    ],
    "published_at": "2026-09-23T11:40:00Z",
    "location_data": [
      {
        "city": "Atlanta",
        "state": "Georgia",
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "effective_date": "2026-09-23",
    "article_sentence": "Equifax ® (NYSE: EFX ) is expanding its fraud prevention capabilities with the launch of two new intelligence solutions: Signal Score for Email and Signal Score for Device ."
  }
}

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