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EquinixTraffic snapshot

equinix.com received 805K monthly visits with traffic from 5 countries.

What happened

Emerging AI traffic at 1% (~7,710 visits). Top: chatgpt.com (95%), claude.ai (5%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
805,441
Month over month
-11.8%
3-month change
-3.4%
Global rank
56,295
Top country
US (45%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
24,828
Category rank
628
Change, 3 months
-3.4%
Change, month over month
-11.8%
Digital health score
76

Details

Measured month
Aug 2026
Category
computers_electronics_and_technology/computers_electronics_and_technology
Mail visits
38,661
Traffic band
Developing
Direct visits
356,810
Search visits
132,898
Small website
No
Snapshot date
Aug 1, 2026
Social visits
84,571
Website title
Equinix Terms of Use
Brand strength
Strong
Referral visits
166,726
AI traffic level
Emerging
AI traffic detail
Emerging AI traffic at 1% (~7,710 visits). Top: chatgpt.com (95%), claude.ai (5%).
Geo concentration
Moderately concentrated
Search dependency
Low
Consecutive months
1
Engagement quality
High
Brand keyword ratio
3/5
Website description
Terms of Use
Country rank country
US
Digital health label
Excellent
Social traffic level
Moderate
Brand strength detail
Strong brand recognition with 44% direct traffic. Brand keyword ratio: 3/5.

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/172c53d5-6d9f-4acf-ba20-2c8654509971 returns this record as JSON. POST /v1/companies/enrich returns every signal for equinix.com.

{
  "signal_id": "172c53d5-6d9f-4acf-ba20-2c8654509971",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-09-11T10:22:06.377+00:00",
  "company": {
    "name": "Equinix",
    "domain": "equinix.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "equinix.com received 805K monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-06-01": 833450,
      "2026-07-01": 913236,
      "2026-08-01": 805441
    },
    "category": "computers_electronics_and_technology/computers_electronics_and_technology",
    "relevance": 28.3,
    "ai_traffic": {
      "total_visits": 7710,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 95.131
        },
        {
          "name": "claude.ai",
          "rank": 2,
          "share": 4.869
        }
      ],
      "traffic_share": 0.01
    },
    "engagement": {
      "bounce_rate": 0.302,
      "pages_per_visit": 5.793,
      "avg_visit_duration_seconds": 324
    },
    "global_rank": 56295,
    "mail_visits": 38661,
    "country_rank": 24828,
    "top_keywords": [
      {
        "cpc": 2.23,
        "name": "equinix",
        "volume": 44990,
        "estimated_value": 23920
      },
      {
        "cpc": 2.59,
        "name": "equinix careers",
        "volume": 1600,
        "estimated_value": 1820
      },
      {
        "cpc": 1.89,
        "name": "エクイニクス",
        "volume": 1770,
        "estimated_value": 1070
      },
      {
        "cpc": 1.6,
        "name": "equinix stock",
        "volume": 16910,
        "estimated_value": 910
      },
      {
        "cpc": 2.11,
        "name": "fortinet",
        "volume": 135010,
        "estimated_value": 850
      }
    ],
    "traffic_band": "developing",
    "category_rank": 628,
    "direct_visits": 356810,
    "search_visits": 132898,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 84571,
    "top_countries": {
      "AU": 0.065,
      "CA": 0.037,
      "DE": 0.136,
      "JP": 0.045,
      "US": 0.454
    },
    "website_title": "Equinix Terms of Use",
    "brand_strength": "strong",
    "change_3mo_pct": -3.4,
    "change_mom_pct": -11.8,
    "referral_visits": 166726,
    "traffic_sources": {
      "mail": 0.048,
      "paid": 0,
      "direct": 0.443,
      "search": 0.165,
      "social": 0.105,
      "referral": 0.207
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 1% (~7,710 visits). Top: chatgpt.com (95%), claude.ai (5%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "3/5",
    "website_description": "Terms of Use",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 76,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 44% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 76: Engagement 94/100 (25%), Volume 75/100 (20%), Brand 89/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 10/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 11% of total visits (~84,571 visits).",
    "engagement_quality_score": 94,
    "geo_concentration_detail": "Moderately concentrated traffic: US (45%), DE (14%), AU (7%).",
    "referral_strength_detail": "Strong referral strength at 21% of traffic (~166,726 visits).",
    "search_dependency_detail": "Low search dependency at 17% of total traffic.",
    "engagement_quality_detail": "High engagement (94/100) with 30% bounce rate, 5.8 pages per visit, and 324-second average duration."
  }
}

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