etoro unveils AI-first app with proactive agent Tori
Article excerpt
etoro, a trading and investing platform, has revealed a completely rebuilt mobile app at its ‘Intelligence in Motion’ event in London, alongside a suite of new products spanning agentic trading, digital asset self-custody and a refreshed brand identity. Central to the launch is Tori, the firm’s proactive AI agent, which draws on the collective knowledge of etoro’s community of millions of users. Rather than waiting for prompts, Tori delivers portfolio insights, market signals and explanations for price movements at the moment they become relevant. Investors will also be able to access Tori’s insights through WhatsApp and Apple Watch, meaning they can monitor holdings and react to market events without opening the app. The rebuilt app has been designed to be quicker and more personalised, offering clearer portfolio views, richer asset pages, advanced charting and greater customisation. New sub-accounts allow users to ringfence money for different goals, such as a child’s future, a house deposit or retirement, and manage each in parallel. For active traders, the company introduced etoro edge, a new desktop platform featuring professional-grade charting and analytics. It also launched agent-powered portfolios, which let investors build or copy AI agents that trade continuously on their behalf, each operating within its own sub-account while the user retains oversight...
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The capability is powered by Zengo, the self-custody technology now part of etoro.
