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eToroTraffic snapshot

etoro.com received 18M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.3% (~52,847 visits). Top: chatgpt.com (94%), gemini.google.com (6%), perplexity.ai (1%), claude.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
17,987,261
Month over month
-9.6%
3-month change
+7.9%
Global rank
2,798
Top country
GB (14%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
653
Category rank
3
Change, 3 months
+7.9%
Change, month over month
-9.6%
Digital health score
75

Details

Measured month
Jul 2026
Category
finance/investing
Mail visits
341,758
Traffic band
Major
Direct visits
5,540,076
Search visits
1,025,274
Small website
No
Snapshot date
Jul 1, 2026
Social visits
953,325
Website title
Datenschutzrichtlinie | eToro
Brand strength
Moderate
Referral visits
3,237,707
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.3% (~52,847 visits). Top: chatgpt.com (94%), gemini.google.com (6%), perplexity.ai (1%), claude.ai (0%).
Geo concentration
Diversified
Referral strength
Strong
Search dependency
Low
Consecutive months
1
Engagement quality
High
Brand keyword ratio
1/5
Website description
Bei der Erfassung personenbezogener Daten erfüllt eToro aufsichtsbehördliche Auflagen, um dadurch Ihr Erlebnis zu verbessern.
Country rank country
GB
Digital health label
Excellent
Brand strength detail
Moderate brand recognition with 31% direct traffic. Brand keyword ratio: 1/5.

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/ab959cf4-0dad-4713-905a-6300ff6db036 returns this record as JSON. POST /v1/companies/enrich returns every signal for etoro.com.

{
  "signal_id": "ab959cf4-0dad-4713-905a-6300ff6db036",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-08-13T12:27:22.67+00:00",
  "company": {
    "name": "eToro",
    "domain": "etoro.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "etoro.com received 18M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-05-01": 16670541,
      "2026-06-01": 19898074,
      "2026-07-01": 17987261
    },
    "category": "finance/investing",
    "relevance": 32.7,
    "ai_traffic": {
      "total_visits": 52847,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 93.592
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 5.687
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 0.64
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.003
    },
    "engagement": {
      "bounce_rate": 0.499,
      "pages_per_visit": 4.805,
      "avg_visit_duration_seconds": 222
    },
    "global_rank": 2798,
    "mail_visits": 341758,
    "country_rank": 653,
    "top_keywords": [
      {
        "cpc": 3.69,
        "name": "etoro",
        "volume": 257240,
        "estimated_value": 329720
      },
      {
        "name": "bitcoin",
        "volume": 2326870,
        "estimated_value": 49020
      },
      {
        "cpc": 3.87,
        "name": "etor o",
        "volume": 16770,
        "estimated_value": 17640
      },
      {
        "cpc": 2.05,
        "name": "leopold aschenbrenner",
        "volume": 500950,
        "estimated_value": 17520
      },
      {
        "name": "bitcoin price",
        "volume": 2120890,
        "estimated_value": 13270
      }
    ],
    "traffic_band": "major",
    "category_rank": 3,
    "direct_visits": 5540076,
    "search_visits": 1025274,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 953325,
    "top_countries": {
      "DE": 0.074,
      "ES": 0.092,
      "FR": 0.076,
      "GB": 0.144,
      "IT": 0.076
    },
    "website_title": "Datenschutzrichtlinie | eToro",
    "brand_strength": "moderate",
    "change_3mo_pct": 7.9,
    "change_mom_pct": -9.6,
    "referral_visits": 3237707,
    "traffic_sources": {
      "mail": 0.019,
      "paid": 0,
      "direct": 0.308,
      "search": 0.057,
      "social": 0.053,
      "referral": 0.18
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.3% (~52,847 visits). Top: chatgpt.com (94%), gemini.google.com (6%), perplexity.ai (1%), claude.ai (0%).",
    "geo_concentration": "diversified",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "1/5",
    "website_description": "Bei der Erfassung personenbezogener Daten erfüllt eToro aufsichtsbehördliche Auflagen, um dadurch Ihr Erlebnis zu verbessern.",
    "country_rank_country": "GB",
    "digital_health_label": "excellent",
    "digital_health_score": 75,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Moderate brand recognition with 31% direct traffic. Brand keyword ratio: 1/5.",
    "digital_health_detail": "Score 75: Engagement 73/100 (25%), Volume 100/100 (20%), Brand 62/100 (15%), Diversification 80/100 (15%), Rank 100/100 (15%), AI Readiness 3/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 5% of total visits (~953,325 visits).",
    "engagement_quality_score": 73,
    "geo_concentration_detail": "Diversified traffic: GB (14%), ES (9%), FR (8%).",
    "referral_strength_detail": "Strong referral strength at 18% of traffic (~3,237,707 visits).",
    "search_dependency_detail": "Low search dependency at 6% of total traffic.",
    "engagement_quality_detail": "High engagement (73/100) with 50% bounce rate, 4.8 pages per visit, and 222-second average duration."
  }
}

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