EY report: Consumer products companies can capture growth by turning supply transformation into faster actions

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  "detected_at": "2026-09-16T16:40:00+00:00",
  "company": {
    "name": "EY",
    "domain": "ey.com"
  },
  "data": {
    "url": "https://www.prnewswire.com/news-releases/ey-report-consumer-products-companies-can-capture-growth-by-turning-supply-transformation-into-faster-actions-302880921.html",
    "title": "EY report: Consumer products companies can capture growth by turning supply transformation into faster actions",
    "excerpt": "NEW YORK , Sept. 16, 2026 /PRNewswire/ -- Consumer products (CP) companies are investing heavily in transformation with 94% of supply chain executives saying they are transforming the function. The next opportunity is to embed that progress in day-to-day operations so companies can make faster, more coordinated decisions and capture increasingly fragmented growth opportunities, according to the latest EY State of Consumer Products report. The EY organization, in collaboration with Oxford Economics, surveyed more than 850 senior executives across 24 markets, with the research revealing that consumer leaders have an opportunity to translate technology investment and greater visibility of demand and supply signals into faster, coordinated action. Growth opportunities are increasingly emerging in smaller, faster and harder-to-serve demand pools. Companies that strengthen their ability to calculate the value in complexity and make the right portfolio trade-offs will be better positioned to capture them. Currently, 27% of supply chain executive respondents are highly confident in this capability, highlighting the scope to build on existing transformation efforts and turn market signals into coordinated action. Lokesh Ohri, EY Americas Consumer Products Sector Leader, says: \"For consumer products companies, AI, retailer ecosystems and shifting consumer behaviors are fundamentally...",
    "summary": "EY collaborated with Oxford Economics to produce its latest 'State of Consumer Products' report.",
    "planning": false,
    "image_url": "https://mmx.prnewswire.com/media/MS268222/EY-BBWW-1-Logo.jpg?id=OA2953325&p=facebook",
    "confidence": 0.8,
    "published_at": "2026-09-16T16:40:00Z",
    "article_sentence": "The EY organization, in collaboration with Oxford Economics, surveyed more than 850 senior executives across 24 markets, with the research revealing that consumer leaders have an opportunity to translate technology investment and greater visibility of demand and supply signals into faster, coordinated action.",
    "related_company_name": "Oxford Economics",
    "related_company_domain": "oxfordeconomics.com"
  }
}

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