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FactSetSustained decline

factset.com shows sustained decline with 3 consecutive months of decreases, down 27% overall to 1M.

Extracted by Autobound

From the Signal API record
Signal
Sustained decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
1,307,611
Month over month
-19.5%
3-month change
-26.8%
Global rank
36,523
Top country
US (65%)
Trend
Consecutive decline

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The full record

From the Signal API record

Numbers

Change, 3 months
-26.8%
Change, month over month
-19.5%
Digital health score
77

Details

Measured month
Dec 2025
Category
Finance/Financial_Planning_and_Management
Mail visits
0
Traffic band
Established
Direct visits
3,115,302
Search visits
1,085,635
Snapshot date
Dec 1, 2025
Social visits
47,202
Brand strength
Strong
Referral visits
424,814
AI traffic detail
No AI traffic data available.
Geo concentration
Highly concentrated
Referral strength
Moderate
Search dependency
Low
Consecutive months
3
Engagement quality
High
Brand keyword ratio
0/0
Digital health label
Excellent
Social traffic level
Low
Brand strength detail
Strong brand recognition with 66% direct traffic. Brand keyword ratio: 0/0.
Digital health detail
Score 77: Engagement 88/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 0/100 (10%).
Social traffic detail
Low social traffic at 1% of total visits (~47,202 visits).
Engagement quality score
88
Geo concentration detail
Highly concentrated traffic: US (65%), GB (7%), CA (4%).

Extraction

Detected
Jan 23, 2026
signal_type
seo-traffic
signal_subtype
sustainedDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/5670815d-6a9f-417d-9a26-fc216291085a returns this record as JSON. POST /v1/companies/enrich returns every signal for factset.com.

{
  "signal_id": "5670815d-6a9f-417d-9a26-fc216291085a",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-01-23T13:39:48+00:00",
  "company": {
    "name": "FactSet",
    "domain": "factset.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "factset.com shows sustained decline with 3 consecutive months of decreases, down 27% overall to 1M.",
    "traffic": {
      "2025-10-01": 1787474,
      "2025-11-01": 1625069,
      "2025-12-01": 1307611
    },
    "category": "Finance/Financial_Planning_and_Management",
    "relevance": 54.7,
    "engagement": {
      "bounce_rate": 0.4,
      "pages_per_visit": 5.07,
      "avg_visit_duration_seconds": 292
    },
    "global_rank": 36523,
    "mail_visits": 0,
    "traffic_band": "established",
    "direct_visits": 3115302,
    "search_visits": 1085635,
    "snapshot_date": "2025-12-01",
    "social_visits": 47202,
    "top_countries": {
      "AU": 0.04,
      "CA": 0.04,
      "GB": 0.07,
      "IN": 0.04,
      "US": 0.65
    },
    "brand_strength": "strong",
    "change_3mo_pct": -26.8,
    "change_mom_pct": -19.5,
    "referral_visits": 424814,
    "traffic_sources": {
      "mail": 0,
      "paid": 0.01,
      "direct": 0.66,
      "search": 0.23,
      "social": 0.01,
      "referral": 0.09
    },
    "ai_traffic_level": "none",
    "ai_traffic_detail": "No AI traffic data available.",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "0/0",
    "digital_health_label": "excellent",
    "digital_health_score": 77,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 66% direct traffic. Brand keyword ratio: 0/0.",
    "digital_health_detail": "Score 77: Engagement 88/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 0/100 (10%).",
    "social_traffic_detail": "Low social traffic at 1% of total visits (~47,202 visits).",
    "engagement_quality_score": 88,
    "geo_concentration_detail": "Highly concentrated traffic: US (65%), GB (7%), CA (4%).",
    "referral_strength_detail": "Moderate referral strength at 9% of traffic (~424,814 visits).",
    "search_dependency_detail": "Low search dependency at 23% of total traffic.",
    "engagement_quality_detail": "High engagement (88/100) with 40% bounce rate, 5.1 pages per visit, and 292-second average duration."
  }
}

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