Faire Unveils First-of-Its-Kind Data on the State of Independent Retail
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SAN FRANCISCO, July 22, 2026 --( BUSINESS WIRE )--Today, Faire released its inaugural Independent Retail Report, a data-driven look at how independent retailers are buying and adapting in a shifting economy. Drawing on a global panel of independent retailers, the Report finds that physical stores are outgrowing online-only ones, small towns are outpacing major cities, and independent retailers are identifying consumer trends and stocking their shelves with new products before they become mainstream. The full report can be found here. Independent retail accounts for more than half of all retail locations across every U.S. state and 65% of U.K. retail, yet has long lacked the kind of comprehensive data available for chain retail. With a decade of wholesale relationships now flowing through its platform, Faire intends to use this dataset to regularly surface how independent retailers are adapting their sourcing strategies and shifts in consumer behavior. "Inventory decisions are independent retailers' biggest cost, but they're also the expression of their biggest advantage: taste," said Jennifer Burke, Chief Revenue Officer at Faire. "This report shows that even amid economic headwinds, independent retailers are proving remarkably resilient. Instead of retreating into pure cost optimization, these businesses strike a savvy balance and continue to offer their customers the...
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