Fanatics Commerce appoints Jamie Gersch as Chief Marketing Officer to drive next generation of brand growth.

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  "signal_type": "news",
  "signal_subtype": "hires",
  "detected_at": "2026-05-13T07:57:58+00:00",
  "company": {
    "name": "Fanatics",
    "domain": "fanaticsinc.com"
  },
  "data": {
    "url": "https://www.fanaticsinc.com/press-releases/fanatics-commerce-appoints-jamie-gersch-as-chief-marketing-officer-to-drive-next-generation-of-brand-growth",
    "title": "Fanatics Commerce appoints Jamie Gersch as Chief Marketing Officer to drive next generation of brand growth.",
    "contact": "Jamie Gersch",
    "excerpt": "Fanatics Commerce appoints Jamie Gersch as Chief Marketing Officer to drive next generation of brand growth.\n\nNew, expanded CMO role within Fanatics Commerce combines all marketing functions under one leader\n\nThe veteran retail executive joins Fanatics after holding similar roles at Old Navy and Rothy's\n\nToday, Fanatics Commerce, the global, direct-to-consumer fan apparel platform within Fanatics, announced the appointment of Jamie Gersch as Chief Marketing Officer, effective immediately. The move combines all the company's marketing functions - including brand, performance and lifecycle - under one leader as it continues to create deeper fan connections through cutting-edge product and storytelling. Jamie will be based in San Mateo, California and report to Andrew Low Ah Kee, CEO of Fanatics Commerce.\n\nJamie brings more than two decades of scalable, entrepreneurial marketing expertise from some of the most recognized brands in consumer retail. She most recently served as Chief Marketing Officer at Rothy's, where she led global marketing and e-commerce with a focus on strengthening cultural relevance, deepening emotional connection, and growing the brand's community of loyal customers through purpose driven storytelling. Prior to Rothy's, she served as Senior Vice President & Chief Marketing Officer at Old Navy, guiding marketing strategy for the beloved American brand and...",
    "summary": "Fanatics Inc hired Jamie Gersch as chief marketing officer on May 12th '26.",
    "planning": false,
    "image_url": "http://static1.squarespace.com/static/5ff494b9931735466ce28d5b/5ff89c41eb5f654d768fc37f/6a0280b2a6f27d17b6265194/1778590891769/Jamie+Gersch+Featured+Image.png?format=1500w",
    "job_title": "chief marketing officer",
    "confidence": 0.287,
    "product_tags": [
      "marketing"
    ],
    "published_at": "2026-05-12T06:01:28Z",
    "effective_date": "2026-05-12",
    "job_title_tags": [
      "marketing"
    ],
    "article_sentence": "Today, Fanatics Commerce, the global, direct-to-consumer fan apparel platform within Fanatics, announced the appointment of Jamie Gersch as Chief Marketing Officer, effective immediately."
  }
}

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