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FIFA and Panini go separate ways after the 2030 World Cup

What happened

Fanatics has secured a long-term exclusive licensing agreement with FIFA for various collectibles, including stickers and trading cards, starting in 2031.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

Last Thursday, the world football association announced the end of its long-standing partnership with the Italian company Panini. Instead of Panini, starting in 2031, the company Fanatics, whose business field extends to sports betting, will issue the legendary collectible cards. «FIFA and Fanatics have signed a long-term exclusive licensing agreement for various collectibles, including stickers as well as trading cards and card games,» FIFA announced. The announcement by FIFA marks the end of a 60-year collaboration with the Modena-based company. The company, founded in the early 1960s by the four Panini brothers, has had an exclusive agreement with FIFA since 1970 for the legendary World Cup sticker albums. With the first World Cup sticker album – in Mexico in 1970 – Panini made its leap onto the world stage. However, the first sports sticker album released by Panini dates back to the 1961/62 Italian Serie A season. On the cover was the Swedish striker Nils Liedholm, then with AC Milan. The very first printed player image was Bruno Bolchi, then captain of Inter Milan. The last album, in turn, will be that of the 2030 World Cup, the anniversary edition, which will be jointly hosted by Morocco, Portugal, and Spain. A statement from Panini has so far been absent, as reported by the AFP news agency. With the switch from Panini to Fanatics, collecting fans can also expect some...

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Extracted by Autobound

From the Signal API record
Event
New customer

What this signalsA new customer often means more work to staff, deliver and support.

Takes effect
Jan 1, 2031

Companies

  • FIFAClientfifa.com

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The full record

From the Signal API record

Extraction

Confidence
90%
Detected
Sep 4, 2026
signal_type
news
signal_subtype
signs_new_client

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/49a902a8-dc47-137e-d45d-d5eb45b9a265 returns this record as JSON. POST /v1/companies/enrich returns every signal for fanaticsinc.com.

{
  "signal_id": "49a902a8-dc47-137e-d45d-d5eb45b9a265",
  "signal_type": "news",
  "signal_subtype": "signs_new_client",
  "detected_at": "2026-09-04T17:30:35+00:00",
  "company": {
    "name": "Fanatics",
    "domain": "fanaticsinc.com"
  },
  "data": {
    "url": "https://www.bluewin.ch/de/sport/fussball/das-ende-einer-aera-fifa-und-panini-gehen-getrennte-wege-li.3225717",
    "title": "FIFA and Panini go separate ways after the 2030 World Cup - bluewin.ch",
    "excerpt": "Last Thursday, the world football association announced the end of its long-standing partnership with the Italian company Panini. Instead of Panini, starting in 2031, the company Fanatics, whose business field extends to sports betting, will issue the legendary collectible cards. «FIFA and Fanatics have signed a long-term exclusive licensing agreement for various collectibles, including stickers as well as trading cards and card games,» FIFA announced. The announcement by FIFA marks the end of a 60-year collaboration with the Modena-based company. The company, founded in the early 1960s by the four Panini brothers, has had an exclusive agreement with FIFA since 1970 for the legendary World Cup sticker albums. With the first World Cup sticker album – in Mexico in 1970 – Panini made its leap onto the world stage. However, the first sports sticker album released by Panini dates back to the 1961/62 Italian Serie A season. On the cover was the Swedish striker Nils Liedholm, then with AC Milan. The very first printed player image was Bruno Bolchi, then captain of Inter Milan. The last album, in turn, will be that of the 2030 World Cup, the anniversary edition, which will be jointly hosted by Morocco, Portugal, and Spain. A statement from Panini has so far been absent, as reported by the AFP news agency. With the switch from Panini to Fanatics, collecting fans can also expect some...",
    "summary": "Fanatics has secured a long-term exclusive licensing agreement with FIFA for various collectibles, including stickers and trading cards, starting in 2031.",
    "planning": false,
    "image_url": "https://bluewin-prod-sc-images.imgix.net/2026/05/09/f2636727-bb25-4530-8f7e-46556040a168.jpeg?w=1024&auto=format&s=4611aba7ced6a50387f798d052cf384e",
    "confidence": 0.9,
    "published_at": "2026-09-04T17:30:35Z",
    "effective_date": "2031-01-01",
    "article_sentence": "«FIFA and Fanatics have signed a long-term exclusive licensing agreement for various collectibles, including stickers as well as trading cards and card games,» FIFA announced.",
    "related_company_name": "FIFA",
    "related_company_domain": "fifa.com"
  }
}

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