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Fifth Third BancorpTraffic snapshot

53.com received 10M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.2% (~19,929 visits). Top: gemini.google.com (49%), perplexity.ai (31%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
9,647,247
Month over month
+1%
3-month change
+2.1%
Global rank
4,268
Top country
US (99%)
Trend
Consecutive growth

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
841
Category rank
27
Change, 3 months
+2.1%
Change, month over month
+1%
Digital health score
81

Details

Measured month
Jul 2026
Category
finance/banking_credit_and_lending
Mail visits
337,654
Traffic band
Established
Direct visits
6,666,248
Search visits
2,180,278
Small website
No
Snapshot date
Jul 1, 2026
Social visits
164,003
Website title
Personal Credit Cards
Brand strength
Strong
Referral visits
192,945
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.2% (~19,929 visits). Top: gemini.google.com (49%), perplexity.ai (31%).
Geo concentration
Highly concentrated
Referral strength
Weak
Search dependency
Low
Consecutive months
3
Engagement quality
High
Brand keyword ratio
2/5
Website description
Fifth Third Bank offers personal credit card options to enhance everyday spending and earning. Apply for a credit card.
Country rank country
US
Digital health label
Excellent
Social traffic level
Low

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
baseline

Use this data

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/7f9a0354-8e99-4de1-b9a7-54b183ed4364 returns this record as JSON. POST /v1/companies/enrich returns every signal for 53.com.

{
  "signal_id": "7f9a0354-8e99-4de1-b9a7-54b183ed4364",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-08-13T11:56:12.112+00:00",
  "company": {
    "name": "Fifth Third Bancorp",
    "domain": "53.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "53.com received 10M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-05-01": 9453152,
      "2026-06-01": 9547916,
      "2026-07-01": 9647247
    },
    "category": "finance/banking_credit_and_lending",
    "relevance": 2.9,
    "ai_traffic": {
      "total_visits": 19929,
      "top_platforms": [
        {
          "name": "gemini.google.com",
          "rank": 1,
          "share": 49.284
        },
        {
          "name": "perplexity.ai",
          "rank": 2,
          "share": 30.823
        }
      ],
      "traffic_share": 0.002
    },
    "engagement": {
      "bounce_rate": 0.137,
      "pages_per_visit": 7.743,
      "avg_visit_duration_seconds": 303
    },
    "global_rank": 4268,
    "mail_visits": 337654,
    "country_rank": 841,
    "top_keywords": [
      {
        "cpc": 1.08,
        "name": "fifth third bank",
        "volume": 204960,
        "estimated_value": 318250
      },
      {
        "cpc": 0.48,
        "name": "fifth third bank login",
        "volume": 86330,
        "estimated_value": 202780
      },
      {
        "cpc": 1.08,
        "name": "fifth third",
        "volume": 50750,
        "estimated_value": 91870
      },
      {
        "cpc": 0.98,
        "name": "53 bank",
        "volume": 51660,
        "estimated_value": 90860
      },
      {
        "cpc": 1.13,
        "name": "5/3 bank",
        "volume": 48180,
        "estimated_value": 75680
      }
    ],
    "traffic_band": "established",
    "category_rank": 27,
    "direct_visits": 6666248,
    "search_visits": 2180278,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 164003,
    "top_countries": {
      "CA": 0.001,
      "GB": 0.001,
      "JP": 0.002,
      "US": 0.988,
      "ZA": 0.001
    },
    "website_title": "Personal Credit Cards",
    "brand_strength": "strong",
    "change_3mo_pct": 2.1,
    "change_mom_pct": 1,
    "referral_visits": 192945,
    "traffic_sources": {
      "mail": 0.035,
      "paid": 0,
      "direct": 0.691,
      "search": 0.226,
      "social": 0.017,
      "referral": 0.02
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.2% (~19,929 visits). Top: gemini.google.com (49%), perplexity.ai (31%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "2/5",
    "website_description": "Fifth Third Bank offers personal credit card options to enhance everyday spending and earning. Apply for a credit card.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 81,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 69% direct traffic. Brand keyword ratio: 2/5.",
    "digital_health_detail": "Score 81: Engagement 100/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 2/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~164,003 visits).",
    "engagement_quality_score": 100,
    "geo_concentration_detail": "Highly concentrated traffic: US (99%), JP (0%), CA (0%).",
    "referral_strength_detail": "Weak referral strength at 2% of traffic (~192,945 visits).",
    "search_dependency_detail": "Low search dependency at 23% of total traffic.",
    "engagement_quality_detail": "High engagement (100/100) with 14% bounce rate, 7.7 pages per visit, and 303-second average duration."
  }
}

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