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FigmaSustained decline

figma.com shows sustained decline with 3 consecutive months of decreases, down 12% overall to 82M.

Extracted by Autobound

From the Signal API record
Signal
Sustained decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
82,286,830
Month over month
-6.6%
3-month change
-11.5%
Global rank
221
Top country
US (15%)
Trend
Consecutive decline

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The full record

From the Signal API record

Numbers

Change, 3 months
-11.5%
Change, month over month
-6.6%
Digital health score
84

Details

Measured month
Dec 2025
Category
Computers_Electronics_and_Technology/Computers_Electronics_and_Technology
Mail visits
0
Traffic band
Major
Direct visits
197,538,755
Search visits
47,409,301
Snapshot date
Dec 1, 2025
Social visits
0
Brand strength
Strong
Referral visits
15,803,100
AI traffic detail
No AI traffic data available.
Geo concentration
Diversified
Referral strength
Moderate
Search dependency
Low
Consecutive months
3
Engagement quality
High
Brand keyword ratio
0/0
Digital health label
Excellent
Social traffic level
Low
Brand strength detail
Strong brand recognition with 75% direct traffic. Brand keyword ratio: 0/0.
Digital health detail
Score 84: Engagement 98/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 0/100 (10%).
Social traffic detail
Low social traffic at 0% of total visits (~0 visits).
Engagement quality score
98
Geo concentration detail
Diversified traffic: US (15%), IN (12%), RU (8%).

Extraction

Detected
Jan 23, 2026
signal_type
seo-traffic
signal_subtype
sustainedDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/fc938414-42eb-4b99-9232-c996df7bf069 returns this record as JSON. POST /v1/companies/enrich returns every signal for figma.com.

{
  "signal_id": "fc938414-42eb-4b99-9232-c996df7bf069",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-01-23T13:39:55+00:00",
  "company": {
    "name": "Figma",
    "domain": "figma.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "figma.com shows sustained decline with 3 consecutive months of decreases, down 12% overall to 82M.",
    "traffic": {
      "2025-10-01": 93006374,
      "2025-11-01": 88091802,
      "2025-12-01": 82286830
    },
    "category": "Computers_Electronics_and_Technology/Computers_Electronics_and_Technology",
    "relevance": 22.4,
    "engagement": {
      "bounce_rate": 0.23,
      "pages_per_visit": 21.3,
      "avg_visit_duration_seconds": 737
    },
    "global_rank": 221,
    "mail_visits": 0,
    "traffic_band": "major",
    "direct_visits": 197538755,
    "search_visits": 47409301,
    "snapshot_date": "2025-12-01",
    "social_visits": 0,
    "top_countries": {
      "CN": 0.05,
      "IN": 0.12,
      "JP": 0.04,
      "RU": 0.08,
      "US": 0.15
    },
    "brand_strength": "strong",
    "change_3mo_pct": -11.5,
    "change_mom_pct": -6.6,
    "referral_visits": 15803100,
    "traffic_sources": {
      "mail": 0,
      "paid": 0,
      "direct": 0.75,
      "search": 0.18,
      "social": 0,
      "referral": 0.06
    },
    "ai_traffic_level": "none",
    "ai_traffic_detail": "No AI traffic data available.",
    "geo_concentration": "diversified",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "0/0",
    "digital_health_label": "excellent",
    "digital_health_score": 84,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 75% direct traffic. Brand keyword ratio: 0/0.",
    "digital_health_detail": "Score 84: Engagement 98/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 0/100 (10%).",
    "social_traffic_detail": "Low social traffic at 0% of total visits (~0 visits).",
    "engagement_quality_score": 98,
    "geo_concentration_detail": "Diversified traffic: US (15%), IN (12%), RU (8%).",
    "referral_strength_detail": "Moderate referral strength at 6% of traffic (~15,803,100 visits).",
    "search_dependency_detail": "Low search dependency at 18% of total traffic.",
    "engagement_quality_detail": "High engagement (98/100) with 23% bounce rate, 21.3 pages per visit, and 737-second average duration."
  }
}

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