Generative Engine Optimization Emerges as the Holiday Season's Fastest-Growing Service
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NEW YORK, Sept. 21, 2026 (GLOBE NEWSWIRE) -- While some businesses may view AI as a shortcut to a strong holiday season, a new survey from Fiverr (NYSE: FVRR) released today finds retailers pairing AI with freelancers to get their brands found in search and their content trusted by shoppers. The findings are based on Fiverr's 2026 Holiday Marketing Index , which surveyed hundreds of top-rated Fiverr freelancers across eight countries and examined hiring trends in search, content creation, and e-commerce ahead of the 2026 holiday season. As more shoppers turn to AI tools like ChatGPT and Google AI Overviews to decide what to buy this season, retailers are racing to keep up. According to the report, 67% of freelance search specialists surveyed report rising retailer demand for generative engine optimization, or GEO, compared with 56% who report rising demand for traditional search rankings. Specialists still name traditional search the stronger long-term investment and recommend retailers invest in both rather than choosing one over the other, since visibility now depends on showing up in results across both. Discovery alone isn't enough, since retailers are also recognizing that once a shopper finds their brand, they still have to earn that shopper's trust. That's driving demand for UGC, or user-generated content: real, unscripted video made by actual creators for TikTok and...
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