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FiverrLaunch

Generative Engine Optimization Emerges as the Holiday Season's Fastest-Growing Service

What happened

Fiverr released its 2026 Holiday Marketing Index, a new survey on retailer hiring trends in search, content creation, and e-commerce.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

NEW YORK, Sept. 21, 2026 (GLOBE NEWSWIRE) -- While some businesses may view AI as a shortcut to a strong holiday season, a new survey from Fiverr (NYSE: FVRR) released today finds retailers pairing AI with freelancers to get their brands found in search and their content trusted by shoppers. The findings are based on Fiverr's 2026 Holiday Marketing Index , which surveyed hundreds of top-rated Fiverr freelancers across eight countries and examined hiring trends in search, content creation, and e-commerce ahead of the 2026 holiday season. As more shoppers turn to AI tools like ChatGPT and Google AI Overviews to decide what to buy this season, retailers are racing to keep up. According to the report, 67% of freelance search specialists surveyed report rising retailer demand for generative engine optimization, or GEO, compared with 56% who report rising demand for traditional search rankings. Specialists still name traditional search the stronger long-term investment and recommend retailers invest in both rather than choosing one over the other, since visibility now depends on showing up in results across both. Discovery alone isn't enough, since retailers are also recognizing that once a shopper finds their brand, they still have to earn that shopper's trust. That's driving demand for UGC, or user-generated content: real, unscripted video made by actual creators for TikTok and...

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Extracted by Autobound

From the Signal API record
Event
Launch

What this signalsA launch often needs new go-to-market and support spend.

Product
2026 Holiday Marketing Index
Takes effect
Sep 21, 2026
Location
New York, New York, United States

The full record

From the Signal API record

Topics and mentions

Product tags

  • report
  • marketing

Extraction

Confidence
90%
Detected
Sep 21, 2026
signal_type
news
signal_subtype
launches

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/105ed22d-e91d-11bc-bf80-678acd5f58ab returns this record as JSON. POST /v1/companies/enrich returns every signal for fiverr.com.

{
  "signal_id": "105ed22d-e91d-11bc-bf80-678acd5f58ab",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-09-21T16:51:00+00:00",
  "company": {
    "name": "Fiverr",
    "domain": "fiverr.com"
  },
  "data": {
    "url": "https://www.globenewswire.com/news-release/2026/09/21/3365771/0/en/generative-engine-optimization-emerges-as-the-holiday-season-s-fastest-growing-service.html",
    "title": "Generative Engine Optimization Emerges as the Holiday Season's Fastest-Growing Service",
    "excerpt": "NEW YORK, Sept. 21, 2026 (GLOBE NEWSWIRE) -- While some businesses may view AI as a shortcut to a strong holiday season, a new survey from Fiverr (NYSE: FVRR) released today finds retailers pairing AI with freelancers to get their brands found in search and their content trusted by shoppers. The findings are based on Fiverr’s 2026 Holiday Marketing Index , which surveyed hundreds of top-rated Fiverr freelancers across eight countries and examined hiring trends in search, content creation, and e-commerce ahead of the 2026 holiday season. As more shoppers turn to AI tools like ChatGPT and Google AI Overviews to decide what to buy this season, retailers are racing to keep up. According to the report, 67% of freelance search specialists surveyed report rising retailer demand for generative engine optimization, or GEO, compared with 56% who report rising demand for traditional search rankings. Specialists still name traditional search the stronger long-term investment and recommend retailers invest in both rather than choosing one over the other, since visibility now depends on showing up in results across both. Discovery alone isn't enough, since retailers are also recognizing that once a shopper finds their brand, they still have to earn that shopper's trust. That's driving demand for UGC, or user-generated content: real, unscripted video made by actual creators for TikTok and...",
    "product": "2026 Holiday Marketing Index",
    "summary": "Fiverr released its 2026 Holiday Marketing Index, a new survey on retailer hiring trends in search, content creation, and e-commerce.",
    "location": "New York, USA",
    "planning": false,
    "image_url": "https://ml.globenewswire.com/Resource/Download/b9b75f19-f068-44c7-b172-c7fd065c861e",
    "confidence": 0.9,
    "product_data": {
      "name": "2026 Holiday Marketing Index",
      "full_text": "Fiverr’s 2026 Holiday Marketing Index",
      "fuzzy_match": false
    },
    "product_tags": [
      "report",
      "marketing"
    ],
    "published_at": "2026-09-21T16:51:00Z",
    "location_data": [
      {
        "city": "New York",
        "state": "New York",
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "effective_date": "2026-09-21",
    "article_sentence": "The findings are based on Fiverr’s 2026 Holiday Marketing Index , which surveyed hundreds of top-rated Fiverr freelancers across eight countries and examined hiring trends in search, content creation, and e-commerce ahead of the 2026 holiday season."
  }
}

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