Fivetran Selected by Vistaprint to Power Data Activation and Personalized Customer Experiences
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Fivetran selected by Vistaprint to power data activation and personalized customer experiences. Vistaprint uses Fivetran to activate governed first-party data across advertising and owned channels, improving targeting efficiency, experimentation, and AI initiatives OAKLAND, Calif.-(BUSINESS WIRE)-Fivetran, the global leader in automated data movement, today announced that Vistaprint, the design and marketing partner to millions of small businesses, has selected Fivetran to support its shift toward modern data activation and AI-ready customer experiences. With Fivetran powering secure, automated data pipelines and reverse ETL, Vistaprint is connecting governed first-party data directly into the tools its teams use every day across its marketing and customer engagement ecosystem. Fivetran automates data movement from Vistaprint's core systems into Snowflake and activates that governed data back into operational tools using reverse ETL. Share Vistaprint relies on data to enhance personalization, optimize marketing performance, and streamline operations. The company uses AWS, Snowflake, and analytics tools like Statsig to understand how small businesses engage with its platform. As part of a multi-year modernization effort, Vistaprint has moved from on-premises systems to a cloud-first architecture and adopted a data mesh strategy that treats data as a trusted, shared...
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