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FivetranNew customer

Fivetran Selected by Vistaprint to Power Data Activation and Personalized Customer Experiences

What happened

Fivetran, Inc. signed new client Vistaprint on Jan 22nd '26.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

Fivetran selected by Vistaprint to power data activation and personalized customer experiences. Vistaprint uses Fivetran to activate governed first-party data across advertising and owned channels, improving targeting efficiency, experimentation, and AI initiatives OAKLAND, Calif.-(BUSINESS WIRE)-Fivetran, the global leader in automated data movement, today announced that Vistaprint, the design and marketing partner to millions of small businesses, has selected Fivetran to support its shift toward modern data activation and AI-ready customer experiences. With Fivetran powering secure, automated data pipelines and reverse ETL, Vistaprint is connecting governed first-party data directly into the tools its teams use every day across its marketing and customer engagement ecosystem. Fivetran automates data movement from Vistaprint's core systems into Snowflake and activates that governed data back into operational tools using reverse ETL. Share Vistaprint relies on data to enhance personalization, optimize marketing performance, and streamline operations. The company uses AWS, Snowflake, and analytics tools like Statsig to understand how small businesses engage with its platform. As part of a multi-year modernization effort, Vistaprint has moved from on-premises systems to a cloud-first architecture and adopted a data mesh strategy that treats data as a trusted, shared...

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Extracted by Autobound

From the Signal API record
Event
New customer

What this signalsA new customer often means more work to staff, deliver and support.

Takes effect
Jan 22, 2026
Location
Oakland

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The full record

From the Signal API record

Details

Category
Signs new client

Extraction

Confidence
70%
Detected
Jan 22, 2026
signal_type
news
signal_subtype
signs_new_client

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/c631b4f4-f82b-406b-9a65-d85e10e45d46 returns this record as JSON. POST /v1/companies/enrich returns every signal for fivetran.com.

{
  "signal_id": "c631b4f4-f82b-406b-9a65-d85e10e45d46",
  "signal_type": "news",
  "signal_subtype": "signs_new_client",
  "detected_at": "2026-01-22T14:00:00+00:00",
  "company": {
    "name": "Fivetran",
    "domain": "fivetran.com"
  },
  "data": {
    "url": "https://www.businesswire.com/news/home/20260122451346/en/Fivetran-Selected-by-Vistaprint-to-Power-Data-Activation-and-Personalized-Customer-Experiences",
    "title": "Fivetran Selected by Vistaprint to Power Data Activation and Personalized Customer Experiences",
    "excerpt": "Fivetran selected by Vistaprint to power data activation and personalized customer experiences.\n\nVistaprint uses Fivetran to activate governed first-party data across advertising and owned channels, improving targeting efficiency, experimentation, and AI initiatives\n\nOAKLAND, Calif.-(BUSINESS WIRE)-Fivetran, the global leader in automated data movement, today announced that Vistaprint, the design and marketing partner to millions of small businesses, has selected Fivetran to support its shift toward modern data activation and AI-ready customer experiences. With Fivetran powering secure, automated data pipelines and reverse ETL, Vistaprint is connecting governed first-party data directly into the tools its teams use every day across its marketing and customer engagement ecosystem.\n\nFivetran automates data movement from Vistaprint's core systems into Snowflake and activates that governed data back into operational tools using reverse ETL.\n\nShare\n\nVistaprint relies on data to enhance personalization, optimize marketing performance, and streamline operations. The company uses AWS, Snowflake, and analytics tools like Statsig to understand how small businesses engage with its platform. As part of a multi-year modernization effort, Vistaprint has moved from on-premises systems to a cloud-first architecture and adopted a data mesh strategy that treats data as a trusted, shared...",
    "summary": "Fivetran, Inc. signed new client Vistaprint on Jan 22nd '26.",
    "category": "signs_new_client",
    "found_at": "2026-01-22T14:00:00Z",
    "location": "OAKLAND",
    "planning": false,
    "image_url": "https://mms.businesswire.com/media/20260122451346/en/2698755/22/fivetran-logo-blue-rgb.jpg",
    "confidence": 0.7003,
    "published_at": "2026-01-22T14:00:00Z",
    "effective_date": "2026-01-22",
    "article_sentence": "OAKLAND, Calif.-(BUSINESS WIRE)-Fivetran, the global leader in automated data movement, today announced that Vistaprint, the design and marketing partner to millions of small businesses, has selected Fivetran to support its shift toward modern data activation and AI-ready customer experiences."
  }
}

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