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FivetranSustained decline

fivetran.com shows sustained decline with 3 consecutive months of decreases, down 16% overall to 355K.

What happened

Minimal AI traffic at 0.8% (~2,843 visits). Top: chatgpt.com (91%), gemini.google.com (5%), claude.ai (4%).

Extracted by Autobound

From the Signal API record
Signal
Sustained decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
355,169
Month over month
-6.9%
3-month change
-15.6%
Global rank
98,737
Top country
US (38%)
Trend
Consecutive decline

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
51,655
Category rank
1,189
Change, 3 months
-15.6%
Change, month over month
-6.9%
Digital health score
73

Details

Measured month
Jun 2026
Category
computers_electronics_and_technology/computers_electronics_and_technology
Mail visits
13,852
Traffic band
Developing
Direct visits
173,322
Search visits
96,251
Small website
No
Snapshot date
Jun 1, 2026
Social visits
35,517
Website title
Cloud migration
Brand strength
Strong
Referral visits
27,348
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.8% (~2,843 visits). Top: chatgpt.com (91%), gemini.google.com (5%), claude.ai (4%).
Geo concentration
Moderately concentrated
Referral strength
Moderate
Search dependency
Low
Consecutive months
3
Engagement quality
High
Brand keyword ratio
2/5
Website description
Foire aux questions Fivetran
Country rank country
US
Digital health label
Good
Brand strength detail
Strong brand recognition with 49% direct traffic. Brand keyword ratio: 2/5.

Extraction

Detected
Jul 16, 2026
signal_type
seo-traffic
signal_subtype
sustainedDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/8318e8a9-7dba-443d-9cc4-2c3063c19f97 returns this record as JSON. POST /v1/companies/enrich returns every signal for fivetran.com.

{
  "signal_id": "8318e8a9-7dba-443d-9cc4-2c3063c19f97",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-07-16T04:41:29.318+00:00",
  "company": {
    "name": "Fivetran",
    "domain": "fivetran.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "fivetran.com shows sustained decline with 3 consecutive months of decreases, down 16% overall to 355K.",
    "traffic": {
      "2026-04-01": 420880,
      "2026-05-01": 381593,
      "2026-06-01": 355169
    },
    "category": "computers_electronics_and_technology/computers_electronics_and_technology",
    "relevance": 16.6,
    "ai_traffic": {
      "total_visits": 2843,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 90.94
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 5.266
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 3.794
        }
      ],
      "traffic_share": 0.008
    },
    "engagement": {
      "bounce_rate": 0.39,
      "pages_per_visit": 5.643,
      "avg_visit_duration_seconds": 189
    },
    "global_rank": 98737,
    "mail_visits": 13852,
    "country_rank": 51655,
    "top_keywords": [
      {
        "cpc": 14.68,
        "name": "fivetran",
        "volume": 45330,
        "estimated_value": 25090
      },
      {
        "cpc": 4.94,
        "name": "fivetran careers",
        "volume": 3150,
        "estimated_value": 2860
      },
      {
        "cpc": 0.92,
        "name": "spss",
        "volume": 199800,
        "estimated_value": 1170
      },
      {
        "cpc": 2.81,
        "name": "instant data scraper",
        "volume": 72820,
        "estimated_value": 950
      },
      {
        "cpc": 8.22,
        "name": "outscraper",
        "volume": 75750,
        "estimated_value": 900
      }
    ],
    "traffic_band": "developing",
    "category_rank": 1189,
    "direct_visits": 173322,
    "search_visits": 96251,
    "small_website": false,
    "snapshot_date": "2026-06-01T00:00:00+00:00",
    "social_visits": 35517,
    "top_countries": {
      "AU": 0.07,
      "CA": 0.049,
      "GB": 0.069,
      "IN": 0.166,
      "US": 0.377
    },
    "website_title": "Cloud migration",
    "brand_strength": "strong",
    "change_3mo_pct": -15.6,
    "change_mom_pct": -6.9,
    "referral_visits": 27348,
    "traffic_sources": {
      "mail": 0.039,
      "paid": 0,
      "direct": 0.488,
      "search": 0.271,
      "social": 0.1,
      "referral": 0.077
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.8% (~2,843 visits). Top: chatgpt.com (91%), gemini.google.com (5%), claude.ai (4%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "2/5",
    "website_description": "Foire aux questions Fivetran",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 73,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 49% direct traffic. Brand keyword ratio: 2/5.",
    "digital_health_detail": "Score 73: Engagement 77/100 (25%), Volume 75/100 (20%), Brand 98/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 8/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 10% of total visits (~35,517 visits).",
    "engagement_quality_score": 77,
    "geo_concentration_detail": "Moderately concentrated traffic: US (38%), IN (17%), AU (7%).",
    "referral_strength_detail": "Moderate referral strength at 8% of traffic (~27,348 visits).",
    "search_dependency_detail": "Low search dependency at 27% of total traffic.",
    "engagement_quality_detail": "High engagement (77/100) with 39% bounce rate, 5.6 pages per visit, and 189-second average duration."
  }
}

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