Flipkart partners with Netflix to offer mobile streaming to its loyal members
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((Automated translation by Reuters using machine learning and generative AI, please refer to the following disclaimer: https://bit.ly/rtrsauto)) Walmart's Flipkart announced on Friday that it has partnered with Netflix NFLX.O to offer members of its loyalty program a monthly mobile subscription after four eligible orders, aiming to encourage repeat purchases from its customers. Indian e-commerce companies are increasingly using loyalty programs to boost repeat purchases as competition intensifies in the online retail and "quick commerce" sectors. Flipkart, in which Walmart WMT.N acquired a majority stake in 2018, has diversified into groceries and quick deliveries via Flipkart Minutes, competing with Amazon AMZN.O in e-commerce and with rivals such as Blinkit, Zepto, Swiggy Instamart, and BigBasket in quick commerce. Flipkart moved its holding company's headquarters from Singapore to India earlier this year, paving the way for a planned IPO in the country. Reuters reported in March that the company was aiming for a listing in Mumbai before March 2027, although it has not yet set the amount or valuation of its IPO. As part of this partnership, Flipkart Plus members who place four orders of at least 299 rupees each within a calendar month on Flipkart, Flipkart Grocery, or Flipkart Minutes will receive a 30-day Netflix Mobile subscription starting August 1.
