Elena Burguete to replace Jesús Alonso as Ford's CEO in Spain - Radio Intereconomía
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Elena Burguete, who has held various positions within Ford during a 30-year career at the company, will replace Jesús Alonso starting next December 1st as CEO of Ford Iberia. Alonso will hand over the leadership of Ford in Spain and Portugal starting on that date due to his retirement, after having started his career at the company in 1986 and serving as the top executive in Iberia since 2015, according to a statement released by the company. Burguete, until now Director of Training and Dealer Engagement at Ford Europe, began her professional career at Ford Spain in 1994, and has held various positions within the company at all levels since the beginning of her professional career: as a Marketing analyst, product specialist, pricing analyst, Zone manager, and District manager. She also worked as a Profit Planning specialist and corporate finance specialist for the United Kingdom; and as Jaguar/Land Rover group financial director and Iberia financial manager. In 2015, Elena Burguete was appointed Marketing Director of Ford Iberia, taking charge of product positioning strategy, commercial campaigns, and brand communication; in 2019 she became Director of Commercial Vehicles (Ford Pro), also in Iberia, driving electrification and digitalization for professional customers. In 2023, she made the jump to Europe as Director of Field Operations CX, taking on the responsibility of...
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