Embedded Insiders
What was said
the Ford and GMs, they're catching up from a software perspective. And they have to change architecture that already existed in their vehicles for a long time. So that's harder for them.
“the Ford and GMs, they're catching up from a software perspective. And they have to change architecture that already existed in their vehicles for a long time. So that's harder for them.”
Andrew HunterEmbedded Insiders
What this signalsWhat leaders say on podcasts often shows their current priorities.
podcast-companyindustryPredictionGet every podcast signal for Ford and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Ford this week?”
The Signal API returns podcast signals for any list of companies as JSON, for your CRM, warehouse or app.
Sign up and spend your free credits on the companies you sell to.
This page shows a preview. The full podcast-company record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/db356b8f-c961-5101-aeeb-7bcef7e94af0 returns this record as JSON. POST /v1/companies/enrich returns every signal for ford.com.
{
"signal_id": "db356b8f-c961-5101-aeeb-7bcef7e94af0",
"signal_type": "podcast-company",
"signal_subtype": "industryPrediction",
"detected_at": "2026-09-20T15:05:30+00:00",
"company": {
"name": "Ford",
"domain": "ford.com"
},
"data": {
"is_ad": false,
"quotes": [
"the Ford and GMs, they're catching up from a software perspective. And they have to change architecture that already existed in their vehicles for a long time. So that's harder for them."
],
"timing": "ongoing_state",
"speaker": "Andrew Hunter",
"evidence": "the Ford and GMs, they're catching up from a software perspective. And they have to change architecture that already existed in their vehicles for a long time. So that's harder for them.",
"headline": "Ford · industryPrediction · ongoing_state (2026-09)",
"episode_id": "60508587051",
"event_date": "2026-09",
"podcast_name": "Embedded Insiders",
"published_at": "2026-09-17",
"episode_title": "Next Gen Device Design & The Current State of SDVs",
"date_confidence": "inferred",
"speaker_relation": "counterparty",
"transcript_source": "transcript",
"recorded_at_estimate": "2026-09-10"
}
}
curl https://signals.autobound.ai/v1/signals/db356b8f-c961-5101-aeeb-7bcef7e94af0 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"ford.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.